Fusing creative and media across a range of clients and categories, including Unilever (Beauty & Personal Care + Food), Haleon, Ajinomoto, Mars, among others.

Lead connections strategist across Unilever portfolio

Started Initiative's Personalized Creative offering, or addressable content strategy & DCO practice. Generated new incremental revenue streams across multiple clients, while delivering campaigns that consistently performed over benchmarks.

Lead Strategist for BMW National MarketingSpotify/EnergizerNew business wins: AMEX & Energizer

A high-energy bluegrass band drawing from a broad spectrum of influences; compose music & lyrics. Plan, organize, & promote shows; monitor social media. Two original albums, available on streaming platforms.

Audience, UX, and content strategy for IBM Research and strategic lead for the initial development of Project Arcadia: https://www.havasarcadia.com/

Work on both the strategic and analytical sides of multiple branding campaigns for non-profit, pharmaceutical, CPG, and financial organizations. Use social and web analytics tools to conduct target audience research & garner insights in order to help brands better understand their target & audience, and to help develop the most effective messaging platforms for the targets in question. Provide support for analytical research, internal communications and client meetings on TD Ameritrade, the largest account. Own weekly client-facing social media recap project, which analyzes and presents all of competitor’s social media activity in a clean, engaging format. Proposed and own a digital/UX strategy project to unify all of TD Ameritrade’s disparate education properties in a single hub that provides value through content, community, and cognitive tools that personalize each client’s experience.

Provide support for analytical research, internal communications and client meetings on largest account. Own weekly client-facing social media recap project, which analyzes and presents all of competitor’s social media activity in a clean, engaging format. Led the research on new social media platforms and technologies for client marketing. Worked on re-branding pitch campaign for Kashi, the popular cereal. Participated regularly in agency-client strategy meetings.

Selected from hundreds of applicants to be one of fourteen students to plan, organize and execute one of only a handful of US student run folk festivals, which provides students with a laboratory to learn leadership and management skills and offers undergraduate instruction in running a folk festival and the public presentation of culture. The students are responsible for all aspects of advertising, planning, and producing an event that celebrates the diverse multicultural and indigenous folk life of New Jersey and the surrounding region.

Supported global communications team in the delivery of a variety of internal company communications. Conducted interviews for articles. Drafted stories and announcements; proofed and edited work for the team.