- Lead key initiatives that will continue to drive the music strategy across the PepsiCo. portfolio of brands- Develop clear music & entertainment partnership strategies- Build customized presentations to engage PBC customers- Collaborate across multiple cross-functional partners within a matrix organization- Negotiate talent deals and music licenses for complex partnerships

Launching the new Verizon identity within 17 NFL brand partnerships along with leading Momentum's first cross-cultural team across the branded entertainment portfolio including music, Indy Car, Star Wars, and NBA.

360 Campaigns: Conceptualize, develop and execute full 360° programming across the PepsiCo portfolio including media, activations, advertising, sampling, live performances, retail extensions to build brand equity, brand awareness and credibility in the music space. Past campaigns with Pepsi We Inspire, Bronx Flavor, DJ Division and Beats Music Curators Club.Brand Partnerships:Negotiate, secure and manage partnerships with artists coinciding with larger brand initiatives. Past brand partnerships include Austin Mahone, Katy Perry, Hunter Hayes and Prince Royce. Event Management:Develop and execute various branded events ranging from small, private activations for tastemakers to large, public facing extensions for media. Management includes overall event execution, sourcing local vendors, briefing staff, developing ROS, handling contracts, securing venue, compiling guest lists/credentials, developing branding scheme, capturing stills/video and recaping events detailing program metrics and successes.Talent Procurement: Secure talent for both public and private brand activations, performances and appearances. Past talent bookings include Sheryl Crow, Katy Perry, The Roots, Jewel, Jamie Foxx, Slick Rick, Dougie Fresh, Lil Jon, Jhene Aiko, Juicy J, etc.Music Licensing Secure music licenses for usage in brand campaigns on TV, Radio, Broadcast, Digital, Streaming, and VOD. Past licenses include Bruno Mars' Halftime spot, Carlsberg ‘The Ride’ TVC, One Direction v. Drew Breez TVC, Beyonce 2013 Halftime Show VOD, Nicki Minaj Times Square Livestream and VOD, etc.Video Production:Manage the production of content for media campaigns for across the PepsiCo. Portfolio. Past production include Grammy, Billboard and VMA Awards spots, X-Factor Partnership Campaign, Aquafina FlavorSplash Launch and 2012 Beyonce Super Bowl Intro.

Artist Development:• Manage team of interns in developing artists through social media, comparative analysis, viral campaigns and roll out plans• Develop partnership sell decks for brands in alignment of artist identityBudgeting:• Maintained financial records for Grammy Nominated music group LMFAO grossing over 150K a month in 2010• Created and implemented a project management tool to optimize scope and profit of LMFAO’s four month global album tour• Maintained musicians tour dates schedules, processed contracts, and organized travel arrangements

- Collaborated with CEO of company to discover ways to maintain the business levels existing before the current collapsed economy- Gained valuable insight as to how economic depression internally effected a mortgage company- Ensured the funneling of information regarding employee performance and financial costs incurred to superiors- Tracked trends of defaulting loans and missed mortgage payments to forecast future payments mo