Michael Mackinnon Email & Phone Number

Toronto, Ontario, Canada

Involved in all aspects of client relations, including onboarding, feature adoption, ensuring retention and customer success, all while maintaining a trusted relationship with production leads.Work with clients to assist with sponsorship opportunitiesCreate specialized demos to pitch clients on new ways to increase audience engagement.Work with Enterprise partners both internationally and in North America across all timezones, dealing with various personalities and language barriers seamlessly.Main Customer Lead for various high-stakes voting events, including decisive votes for reality shows and competition programming.Editing video content for Megaphone’s YouTube channelDeveloped Expert-level knowledge of interactivity and engagement best practices for broadcast television and live-streamingResident streaming expert for Megaphone’s streaming platform (StreamClick). Also, a high level understanding of other streaming software and technical troubleshooting for remote productions.

In my role here, I oversee the broadcast of the Toronto Blue Jays Baseball: Pinoy Edition on OMNI television.My job involves developing and creating the content for the game each week, calling the show from the control room and making in-game decisions about on-the-fly content.

Toronto, Canada Area

This is my own independent production company that is responsible for producing the Gemini-award winning Comedy Network series, Buzz, which is a show I developed, executive produced and directed.Our latest venture was a prank series called Prank You, which I also created and produced for Blue Ant Media. Prank You airs on BiteTV in Canada and is being distributed internationally. The series' digital launch enjoyed one of the most successful premieres in their history.

Toronto, Canada Area

In my role as producer at Cineplex, I was tasked with conceptualizing, developing and executing new ways of marketing upcoming releases in the pre-show.I created the first weekly Movie News segment, as well as content for the children's preshow, branching content for Timeplay (an in-show polling/gamifying app) and upgraded the pre-show content overall.I also worked directly with brands (NFL, WWE, The Source, Telus) to create content that was engaging while also being seamlessly promotional.

United States

My primary responsibilities included producing, directing, researching and casting feature vignettes on teens that were making a difference in their communities across America for a primetime special produced by Door Knocker Media . My production duties also involved hands-on editing of the footage on Avid.Also, working directly with celebrities like Seth Rogen, Henry Winkler, Megan Trainor, Martin Sheen, Charlize Theron and The Muppets, I wrote and produced fun and engaging comedic pieces that resonated with the audience. Additionally, I wrote for Will Ferrell, Tyrese, Jennifer Aniston, Paul Rudd, Nick Jonas, Demi Lovato, Macklemore, Magic Johnson, Rico and Raini Rodriguez and more.

Toronto, Canada Area

I am responsible for producing branded viral video content for a variety of corporate clients, including RBC, Canada Beef, Victorinox Swiss Army and NuvoCare. My duties included producing on-location large-scale production shoots, scouting and writing script for videos.

Toronto, Canada Area

My primary role for MUCH was in the development, casting and piloting of new original series, plus managing a team of 15 people on their assigned shows.I created the first ever after show for MUCH - After Degrassi. This ultra interactive, engaging show was responsible for the remarkable feat of maintaining full audience retention from the preceding Degrassi episode.I also coordinated with all departments of the company – including Digital, Marketing, Programming, Legal and Social Media to aide in the success of our original productions.

Toronto, Canada Area

• My primary role for MTV Series and Development was producing lifestyle and reality feature documentary series.I have sourced, developed, produced and directed a variety of original documentary/series ideas, concepts and scripts for a variety of series for MTV International, MTV U.S. & E! Network (U.S.), through production and delivery – including licensed content and original in-house programs.• I have also produced many of their hit series including CRIBS, Diary, MTV Presents, MADE, Over The Bolts, MTV Creeps and Careless Teens.

Canada

• BUZZ was a multi-nominated, Gemini award-winning series I created and developed, taking it from Community Cable to the Comedy Network. I won a Gemini in 2001 for Best Writing in a Comedy or Variety Program or Series.• Aired for 9 seasons and 114 episodes. My primary responsibilities included producing, directing, hiring crew and casting (including hosts Daryn Jones and Mista Mo) for the entire series. I, also, oversaw all budget, production, applications and promotions for the program.

Toronto, Canada Area

• I got my start overseeing and physically producing 5 weekly shows.• I held a wide variety of positions at Rogers TV, where I produced, shot and edited shows ranging from Toronto Living to Entertainment Toronto and Rogers' Toronto Film Festival Coverage to Fine Print. I also directed and set-up a ton of sports/event mobiles (St. Michael Majors hockey/Toronto Lynx Soccer, etc.) over the course of my time there.• I acted as a mentor for a lot of the new volunteers coming in, physically training them on editing, studio and mobile equipment.

Toronto, Canada Area

• Known for my strong writing and producing skills, I oversaw various segments and shows ranging from eTalk Daily to eTalk Playlist (a summer concert series) and eTalk's Oscar Coverage to the CTV Fall Launch Special.