- file Management and Organization: I dedicate a significant portion of my time to organizing files, establishing digital infrastructure, and implementing efficient digital storage solutions. This critical task ensures operational efficiency and safeguards the company's digital assets.- Social Media Management: I actively manage the company's social media presence, engaging with the audience through direct interactions, story posting, and curating relevant documentaries for content enhancement.- Content Creation: My role involves hands-on content creation, including filming shop activities, managing social media edits, and preparing content for distribution. This encompasses both creative content generation and technical editing.- Communication and Email Management: I handle significant email correspondence, ensuring alignment with the company's brand voice and operational needs, both internally and externally.- E-commerce and Market Research: I contribute to the e-commerce side of the business by creating documentation, conducting market research, and analyzing data to inform strategic business decisions.- Technical Support and Project Management: I provide IT support and manage various projects, demonstrating my technical and organizational skills. This includes managing the company's media archive and offering digital organizational assistance.

● Increases engagement across platforms with photo, video, and graphic content aligned with brand standards● Orchestrates production for live capture events, including lighting design and creative camera work● Produces and edits a wide range of high-quality, compelling assets for Instagram, Youtube, and TikTok● Works seamlessly with an on-set audio engineer to maintain timing and sync throughout multiple takes

• Produced livestream fitness classes for the LA, NY, and Toronto locations of The Class, in person and remotely - monitoring and troubleshooting audiovisual needs in real time.• Collaborated with teammates to execute 3 worldwide digital campaigns from start to finish, translating high level art direction into practical applications such as prop procurement and set design for video/photoshoots.• Led weekly marketing meetings to present and hone creative assets, sparking team dialogue and iterating based on cross-departmental needs.• Identified and communicated with micro and macro influencers and celebrities to maintain brand awareness.• Created and scheduled all social media content across platforms such as Twitter, TikTok, Pinterest, Facebook, and Instagram, reaching a combined audience of 255k+.• Assisted with the launch of a successful dual marketing campaign with major clothing retailer Free People, ensuring a unified and consistent social media thumbprint throughout a 4-month period.

● Managed social media across multiple outlets, scheduling posts using Sendible and Hootsuite● Designed digital and physical promotional flyers for events and album release dates● Produced daily multicam live streams of various artists using OBS software and reaching partner status on Twitch●Created and managed email marketing campaigns and wrote website and social media copy.

● Redesigned logos and established branding guidelines from the ground up● Created print and digital advertisements using Adobe Illustrator and Photoshop● Sourced and interfaced with offsite printing companies to produce marketing collateral● Built content strategies and targeted marketing campaigns using data from Facebook Ad Manager● Edited video content using Adobe Premiere on tight time constraints

● Led internal training initiatives and utilized feedback conversations to assist in employee career development● Demonstrated an adept ability to adapt to complex audiences with many learning styles through teaching● Scheduled and taught daily customer learning experiences based and curated on their goals and passions