Vice President Software
Current✦ As VP of Global Software Sales, I 'lead and coordinate' the world-wide software sales effort at Gerber Technology. This includes managing the global 'deal desk' to facilitate larger, strategic, global sales. A modern approach to 'Software Solution' selling includes many highlights, including some of the 'best quarters' in software revenue in Gerber history; continued Contribution Margin growth YoY (+5%); all resulting in massive EBIDTA growth (+50%) YoY.✦ Recurring Revenue is a major initiative and focus. I have successfully transitioned the business to a far more valuable Recurring Revenue business model across both direct and indirect sales channels. The increased revenue has proven to be hugely important through the pandemic and continues to drive increased company and customer value, helping secure long-term business success. ✦ Responsible for some of the most commercially valuable sofware initiatives in recent Gerber history (+$1.5M); a specific focus on initiatives needed in the market place led directly to significantly increased revenues, increased user numbers and a more engaged and satisfied customer install base.✦ A major area of success is the implementation of an extensive global Sales Enablement programme, transforming software selling at Gerber; the implementation of Salesforce solution plus the continuous on-going sophistication of Salesforce process delivers key sales and operational analytics;✦ I led the introduction of subscription services across all software products and the transition away from more traditional software selling methods towards value-based sales and customer engagement.✦ As a senior leadership team member, I am actively engaged in Business Modelling with key decision-making responsibilities. Sales budget planning, operational efficiencies, including the strategic team transformation in Sales reducing the budget by 25%.
