Michael M. Email & Phone Number

Las Vegas, Nevada, United States

Currently building a direct link from a brand to the customer with community and technology.

United States

• Created an integrated marketing plan to build an organic customer journey through the use of video, lifestyle photography, visually compelling animations, promotions, selective ad buys, social media, email campaigns.
• Updated the branding of the website. Adding new features and UI elements for ease of use, like texture and color swatch searches, more images of the product, diverse lifestyle images, better copy, honest reviews, and.
• Ideated, planned, and managed photo and commercial shoots where I would often be heavily involved with shooting, editing, and cataloging the data. I even voiced some of our commercials, helping create the brand voice.
• Created email campaigns designed on the customer's journey mapping from sign-up to checkout with workflows for lead nurturing campaigns, abandoned carts, post-purchase follow-ups, reviews, and re-engagement campaigns.
• Integrated new shipping, tracking, and return procedures into the website, email, SMS, and shipping workflows.
• Designed campaigns and marketing materials for activations at music and art festivals, fashion shows, rodeos, and sporting events.

• Lynk Marketing is a small agency working on campaigns for small corporations, non-profits, casinos, schools, sports organizations, music festivals, restaurants and events.
• I provided the conceptual ideas behind projects. Working with the team closely from conception to reality.
• Planned and oversaw the development of client advertisements and brand campaigns.
• Supervised daily work from the creative department and signed off on completed projects.
• I collaborated with shareholders, executives, and other creative leaders to set project deadlines and content goals.
• Presented project information, including deadlines, budgets, and finished projects to executives and clients at annual meetings.