Working with a bright product management team to introduce new gaming solutions to Oregonians. Establishing a portfolio view of products to align efforts and take advantage of new opportunities to engage new players with relevant gaming experiences.

Established new product management organization. Introduced best practices and processes to deliver services and solutions into energy utilities.

Defining strategy for Webtrends optimization solutions. I own product management, serve as product owner in Agile SCRUMs, and manage a remote development team. I communicate with clients and internal stakeholders to develop requirements, set prioritization, and drive execution against an aggressive product roadmap. Developed three-year corporate vision based on IoT and streaming analytics feeding into BI tools. Established vertical market strategy for Webtrends. Currently, developing new data mining and machine learning capabilities to automate behavioral understandings.

Corporate and product messaging and positioning to realign market perceptions of TouchCommerce as a solution provider for conversion marketing services. Led the development of sustained campaigns focused on thought leadership, vertical solution development, and partner marketing.• New positioning within the market and customer base drove 35% YoY top line revenue growth.• Pay-for-performance pricing with add-ons created a unique value proposition for clients.

Established the product marketing and product management groups and designed the processes for translating market demand to market solutions. Led recent product innovations and set direction for company growth based on building a platform for personalization. • Cut sales cycles 25% by introducing targeted messages to multiple audiences within retail organizations (multiple points of entry provide a greater chance of fulfilling an immediate need and provide upsell potential).• Developed a three-tier strategy to increase the addressable market by adopting self-service interfaces for the IR 500 and web service APIs to enable a recommendations platform offering to partners.• Delivered three new products to market (from requirements to production) within two months and productized two existing product lines to meet customer expectations and reduce operational costs.• Instituted cross-functional processes for product launches.• Managed internationalization and localization of software and documentation for deployments in Europe and Japan

Owned go-to-market strategy for Transactional Content Management solutons and Recommendations solutions (an OEM from Baynote) within Vignette. Developed messaging and positioning for overall solution set and responsible for creating vertical market positioning.Sr. Product Marketing Manager – Transactional Content Management SolutionsVignette Transaction Content Management solutions include business process management (BPM), records management, multi-channel document delivery, imaging, and archiving of documents. Planned execution of trade shows, online promotions, webinars, and database marketing programs. Overhauled white papers, collateral, and Web content to align with selling solutions. Defined market segments within healthcare, mid-tier insurance, financial services, and public sector.• Transitioned messaging/positioning to solution selling and wave marketing.• Focused marketing efforts on healthcare to build on successes with Kaiser Permanente, Mayo Clinic, Geisinger, and Bon Secours health systems.• Revived analyst relations with Gartner, Forrester, and boutique analyst firms to gain credibility for transactional content management solutions.Sr. Product Marketing Manager – Analytics Solutions (Vignette Recommendations /Omniture)• Created new sales model using inside Account Executives to sell the solution, which resulted in first sales of the solution.• Solved pricing and sales model problems to overcome sales recognition issues and to meet price pressures at low, medium, and high volume sales.• Differentiated Vignette Recommendations within the market through launch of value-add feature set.• Developed social search marketing campaigns to reach knowledge management professionals within large organizations and expand adoption within the existing Vignette customer base.

Provided marketing leadership and built a profitable, Inc. 5000 company that delivers information integration solutions to Fortune 1000 and Global 2000 organizations. Developed marketing strategy, tactics, and budgets to allow a small company to succeed against well-established solution providers. • Negotiated exclusive sponsorships of marketing vehicles to block out competitors and reinforce brand identity with core audiences.• Created demand generation programs to targeted audiences that tripled leads in one year and reduced cost per lead 50%.• Managed campaigns and leads using Salesforce.com, Campaigner Pro, and Eloqua.• Increased visibility and awareness within press and analyst communities by developing personal relationships.• Coordinated product launches for new products and new versions of existing products.• Managed marketing campaign planning and execution, including trade shows, online promotions, and webinars.

Recognized the need to integrate legacy applications with web-based interfaces and co-founded a software company to solve complex mainframe integration problems. Developed messaging and positioning to educate target audiences and establish credibility for our first-to-market solutions.• Defined market value of the new company and product within the business plan that secured first and second rounds of funding.• Provided sales support by developing clear, focused marketing content, including the corporate web site, print and online documentation, case studies, brochures, and white papers.• Designed lead generation programs based on white paper and case study promotions.• Developed online product demonstrations using WebEx to qualify leads and establish direct, interactive communication with prospects.

Recognized the need to monitor and manage web applications and helped launch a start-up that was first-to-market in the Web Applications Management marketplace. Awarded Computer World’s “Top Emerging Companies To Watch”, The Upside’s 100 and Fortune Magazine’s “8 e-Business Innovations You Can’t Live Without”.• Managed content creation in both development and marketing, including case studies, white papers, and online content.• Defined the market value of a new product and company within the business plan that secured $28 million in venture capitalist funding.• Positioned the company as a category of one within a new Web Applications Management market space through clear product and company messaging.• Developed the justification for a second line of business through a hosted monitoring and management solution as an application service provider (ASP).

Teubner and Associates was a successful software development company that made the INC 500 “Fastest Growing Private Company” award winner three years in a row. • Led the design, development, and management of a corporate web site and grew it to become the top lead generation tool within the company.• Created content management system based on Perl and MySQL.• Managed writers and graphics artists to create a corporate web site.• Mapped web site architecture to product life cycles and marketing initiatives.• Integrated new web sites into a single corporate site following mergers and acquisitions.