•Involved with strategic planning and development of Agent Bonus Programs, including the creation of several new Agent Entry points, and assisted with the reinvention of existing programs to align them with the ever evolving market conditions•Managed the creation, management, and tracking of numerous national promotions for agents and district managers, including the Farmers Insurance Open promotion•Lead cross-functional workstreams for multiple projects, including one to improve Customer Experience by streamlining both the method in which customers request agent changes and the way in which those changes are processed internally•Designed, built, and maintained the several reports and tools, to allow Field Management and Senior Leadership insights into the progress being made towards our growth goals in a format that is actionable on a Territory, Market, District, and Agent Level•Performed deep-dive analyses into the performance of our Agent Bonus Programs to provide Senior Leadership with insights pertinent to Agent performance and uncovered market conditions affecting product and sales performance, as well as inform future iterations of the program

Performed detailed data analysis of many key performance metrics, to allow the executive team to make decisions pertinent to delivery of the Distribution and Agency Development strategyDeveloped presentations and reports around the performance and efficacy of agent programs, consulted with decision makers, assisted in improving current programs, and development of new programsWorked with Senior Leadership on developing strategic plans relating to the future of agent management and the field leadership structure needed to support the implementation and execution of the plan Collaborated with team to brainstorm new programs and incentives for agents to help foster the success of the independent contractorsManaged field referral program and district manager promotions to manage the agent footprintStreamlined and simplified multiple existing reports and processes, to make them easier to understand and allow the field leadership to quickly identify actionable items to improve results

Consulted with Agents the on sales and marketing operations of their agency. Assisted in the creation of the marketing training program, and delivered the presentation during New Agent Training Developed agent level reports to help assist sales managers in agent segmentation and performance management. Created presentations for training classes and Business Review meetingsCreated, executed, tracked, and managed agent promotions that both aligned with corporate strategy and incentivized agent performanceOrganized, managed, and facilitated, agent meetings, multi-state training sessions, and other presentations to allow agents to acquire and exchange knowledge and ideas

Provided Advertising and Marketing advice and strategies to local businesses in order to insure retention of brand awareness and market share. Also allowed business owners to accurately define their target market and reach new clients through several advertising media.

Hand selected for early promotion by the Regional Vice President. As an Assistant Manager was consistently ranked in the upper echelon. Responsible for managing the efforts of Branch employees and providing a high level of customer service. Used initiative, independent judgment, discretion, and decision-making skills to perform a variety of duties and solve problems. Marketed to existing and prospective corporate accounts to generate new business and posted consistent 10% - 15% growth over previous year. Managed branch receivables, including negotiating payment plans, collecting difficult accounts receivables and preparing write-offs for uncollectible accounts. Responsible for implementing systems that will have a positive impact on gross costs and expenses for the branch.

Made business decisions that affected the bottom line. Gained responsibility for developing new business and maintaining current relationships. Trained in understanding cost control, reading my branch's P&L statement and understanding in what it takes to run a profitable business. Delivered superior customer service, effective communication, influence and interact with all types of customers, vendors and co-workers. Perfected sales techniques to problem solving and conflict management.

Formulated new ways to bring in clients including spearheading the project to redesign the agency’s website. Implemented and managed social media integration, direct mail marketing, print advertising, and online marketing including web advertising and direct email marketing. The website redesign included an overhaul to a flash based, integration of an electronic quoting system, and the addition of a customer feedback survey. Additionally, narrowed target market and determined the marketing strategy by interacting with the sales teams. Scheduled and managed weekly status meetings to discuss the positioning of the company’s ads and ensure the impact and brand awareness of the company was maintained.

Managed day to day account service for Uniroyal and Michelin accounts, specifically the Uniroyal Soccer Program and Michelin Soccer Program test project. Coordinated all activities related to the execution of the program including registration, customization, shipping, logistics, and creation of related materials. Worked closely with the client to assure all needs were met, multitasked several aspects of a grassroots campaign under tight deadlines Other functions included participating in the creative process for several components of the campaign, managing brainstorming meetings, and creation and layout of a bi-annual newsletter.

On-site media contact for the South Route Team of the Journey of Hope, a 4,000 mile, 67 day, cross-country bike ride to raise money and awareness for people with disabilities through Push America, a non-profit organization that benefits people with disabilities. Managed the social media experience from the road, consisting of utilizing Twitter to connect with fans interactively, gain followers for the team, organization and sponsors, and encourage donations to Push America. Responsibilities included contacting media outlets in each city, organizing reporters, coordinating appearances on Television programs, and building relationships with media contacts. Other responsibilities included briefing and preparing a team of 32 members for interviews with the media, collecting audience demographics, and assisting with the daily activities of the team such as managing deadlines, marking directions, providing support services, and maintaining team equipment. The south team’s media coverage was over 23 million viewers.

Accountable for on-campus promotions for Big South Conference; served as a liaison between the conference office and HPU Sports Marketing Department. Planned and managed the “Big South Video Game Tournament”, to be held on the High Point University Campus and assisted in the “Big South Fantastic Fan” promotion, which won an NCAA grant.

Strategically planed and conducted promotions for the upcoming soccer and basketball seasons for the NCAA Division I High Point University Panthers. Spearheaded projects, which included designing fan t-shirts, assisting in game time promotions and operations for volleyball and basketball, and participating in alumni relationship building including cultivating relationships with alumni and sponsors. Designed on-campus and off campus advertisements, posters, video board graphics, and other promotional materials.

Web Streaming Sports Coordinator and Sports Broadcaster – Supervised 10 to 12 employees per event and was held responsible for setting up, producing, directing, and managing the Internet broadcasts for High Point University athletic events including soccer, volleyball, basketball, and baseball on the Big South Network. Provided play-by-play and color commentary for the Internet broadcasts of High Point University athletic events including being “the Voice” of men’s soccer, women’s soccer, and baseball; also covered basketball and volleyball as an alternate. Won 4 Big South Conference Awards for Commentary in 2007 these awards included Most Peak Views of a Live-Streamed Event (non-football) and Most Views of an Archived Event

Audited the sales of goods and services in the park as well as managed the cash deposits and receipts of the day.

Actively sold shoes, apparel, and other accessories to customers, as well as Customer Service. Scored a 100% on a Secret Shopper Evaluation

Responsible for calling and confirming group outings, selling tickets, and assisting in marketing activities, including organizing, executing, and advertising events.