With over 18 years of digital experience, I am a growth marketing expert who helps Chinese brands achieve global expansion and recognition. I leverage my background as a digital producer, a 4A digital strategist, and an independent advisor to create and execute innovative brand strategies that adapt to the ever-changing consumer behavior and market dynamics. As a Global Brand Partner at 9GAG, I work with clients from various industries, such as gaming, gadgets, and web3.0, to reach and engage millions of online users across the world. As a VP at SoWork, I specialize in automated analytics that generate insights for smarter business decisions through online data-micronization. I also facilitate partnerships, provide consulting services, and speak at industry events in Greater China and Hong Kong. My mission is to nurture new tech and leverage the wealth of audience data available to drive brand growth and value in today's uncertain economic climate.