I'm a father of 3 living in the beautiful state of Tennessee. 🧢 My story: ►Back in 2012, I took my first true 'digital' gig. I didn't make any money, but I was in charge of two of LinkedIn's biggest non-profit communities for a start-up focused on building a non-profit social network. ►In 2013, I got a taste of optimization. I was brought in to work on the myriad of A/B tests on a bunch of different Hilton Worldwide properties. The biggest being hitlon.com and the Hilton Honors mobile app. + I used Maxymiser before Oracle bought it. I got to visit their NYC HQ and talk strategy with some of the best. ►In 2014, I joined my first agency. I was focused on content marketing and ads... but quickly fell in love with search engine optimization. I got good at it and was able to create some solid strategies and successes for a wide range of clients (both local and national). ►In 2016, I decided to turn up the heat and apply my knowledge directly in-house. I took a big leap, and took on a big challenge of growing eCommerce sales. + We became a strategic vendor for Amazon, Overstock and Wayfair►Fast forward to 2020, our products were the #1 selling products in the category itself on multiple B2B websites. Oftentimes, 50+ of the top 100 in the category on Amazon. These 5 years taught me more about leadership than I could have ever imagined. We experienced 5 straight years of rapid growth and pure market penetration. + I helped grow ecommerce sales to almost 9 figures in 5 years ►I also started my own agency, Clickmattic. There, I focused on applying my learnings for other brands (in different categories). + I helped brands launch their products on Shopify and Amazon ►In 2022, I joined my absolute favorite DTC agency, Common Thread Collective. I learned a ton. + I lead growth strategy for DTC brands using a financial growth framework ►Later in 2022, I took another Director job in eCommerce and it really began to feel like the same thing again. And I was hungry for something different... ► Early 2023, I decided to focus on SaaS. Yeah, I love eCommerce (don't get me wrong) but SaaS offered a unique set of challenges I wanted to see if I could crack. I started focused on CRO.+ I helped build a robust, successful web testing strategy ►That same year, I was promoted to team lead as Senior Manager, Digital Marketing and managed advertising, seo, analytics and the company web properties.I now manage lifecycle marketing and marketing operations at Weaviate!