• Support public relations initiatives for several well-known franchise clients in a variety of industries including fitness, retail, business services and home improvement• Strategically craft franchise development and consumer awareness pitching angles on a local, regional and national level• Generate consistent media coverage for clients in high level national and local publications, resulting in increased brand awareness and new franchise leads• Develop and distribute press materials, including press releases, press advisories, and bylines

• Create and populate Social Media content calendars for clients to have posts ready to schedule for the entire month• Compile a fitness media ambassador list for Core Power Protein Shakes to reach 14 of the largest media markets• Draft fitness media ambassador pitch letter to explain the mutual benefits of becoming an ambassador• Organize and respond to interest in media ambassador program• Contribute to brainstorm sessions to direct and strengthen client campaigns• Identify events in new markets for clients to attend and engage customers• Secured segments on morning news television shows in Charlotte, Orlando, Salt Lake City, and Tampa• Create Run-of-Show for television segments for media ambassadors and producers• Contribute and oversee live television segments in Chicago• Clients Include: Angel's Envy Bourbon, Core Power Protein Shakes, Equal, The Movember Foundation, Papa's Pilar Rum, Plum Market, Pride 5K, PureVia, and Salute American Vodka.

Recognized for quality of work both in and out of the office, and given the title of PR and Social Media Coordinator. • Participated in all new business meetings from conceptualization of strategy, to pitch of services and finally implementation of services. • Able to participate in television segment on nationwide morning news broadcast.• Increased social media traffic by managing the President of the company's personal Twitter.• Strengthened social media presence by increasing quality of tweets, without overbearing followers.• Manage Social Media Accounts for the business as well as for the clients by: a.) Scheduling posts using Facebook Scheduler, and Hootsuite b.) Fielding responses to posts as well as rectifying any issues related to posts c.) Building visibility by following users relatable to each client in each social network• Clients Included: Atlantic City Tourism Alliance, Bonefish Grill, Chicago Red Stars Soccer, Discovery Clothing Co., Fox & Hound, Home Run Inn, Jellyfish on Rush, Lynn Sage Cancer Research Foundation, New City Shopping Center, and VENeffect

Asked to return for second internship session.• Oversaw new intern class from interview thru end of session.• Trained new intern class in the company's style of work. • Strengthened spring intern session's quality of work by acting as first channel of review.• Worked with Cisionpoint, Quantcast, and Compete to identify impression numbers, compile media lists, as well as identify key influencers.

• Responsible for the daily monitoring and engaging of customers on multiple channels.• Clipping and tracking all articles for clients across several different media.• Drafting Social Media posts for Margie Korshak, Inc.'s clients.• Compiling Media contact lists for clients.• Pitching and promoting events to producers.

• Coordinated special events at bars throughout Chicago promoting Anheuser-Busch products• Participated in new product launch of Shock Top Belgian White beer at local venues• Promoted Anheuser-Busch products targeting Gay and Lesbian audiences