Creative Lead
CurrentAs the Creative Lead at SteerBridge, I play a pivotal role in shaping the brand identity, ensuring the cohesiveness of the visual and creative messaging, and driving the artistic direction of SteerBridge marketing materials and projects. I work closely with cross-functional teams to develop and execute creative strategies that resonate with SteerBridge’s target audience and convey its core values and lines of effort along with client requirements. Develop content to reflect impactfully and consistently with our client’s brands, visual identity, and products.• Expanded Role and Responsibility: Grew my role within the company by taking ownership of marketing functions, including social media and website management, contributing to measurable brand success and enhanced visibility.• Scalable Creative Systems: Developed a scalable, organic visual information acquisition process, improving how SteerBridge captures and presents brand data and messaging.• Growth Metrics: Spearheaded campaigns that resulted in substantial growth on LinkedIn (5,558 new followers, 367,922 impressions, and 18,449 page views) and website engagement (23,526 page views and 57 new leads).• UX/UI Contributions: Delivered a branded UX/UI design for Project WASPO, strengthening client relationships and increasing client satisfaction through high-quality project deliverables.• Business Development Impact: Enhanced SteerBridge’s business development efforts through expert design contributions, proposal support, and white-glove reviews, leading to improved proposal quality and client trust.• Team Leadership: Expanded and managed a Creative Design Team of three, improving operational efficiency and creative output across projects.• Deliverables: Completed over 125 projects, delivering high-quality graphic designs, motion graphics, video production, documentation, and marketing materials that aligned with SteerBridge’s business objectives and client engagement strategies.