Michael Larocco Email & Phone Number

71 West 23Rd Street, New York, Ny 10010

Greater New York City Area

Sales Training/Developer Consultant Analyze and identify barriers to sales growth for the company and individuals. Recommend strategies to overcome challenges to achieved results. Create sales plan for new departments. Train sales and sales management on Context, Purpose and Results. Motivational speaking with emphasis on how company/customer altruism enhances personal experience and job stability.

Greater New York City Area

A family owned business, provides General Contractors and Painters with the finest paints available, for almost 40 yrs. We deliver On-Site to Manhattan, Queens, Bronx and of course Brooklyn. Our capabilities include Fireproofing, Electrostatic, Mold & Mildew Resistant, Low VOC and Waterproofing sealers. Our products includes Benjamin Moore Paints, Rust-Oleum, Zinsser, Pittsburgh Paints, Glidden, A/D Firefilm III and Heat Resistant Paints, Simiron and much more!

Greater New York City Area

Oversaw Mortgage Origination sales force of up to 9; effectively recruited, trained and managed sales staff for Commercial and Residential mortgage loans

Manhattan, Brooklyn And Queens

• Cultivated and forged strong relationships with key opinion leaders (oral surgeons, periodontists, general practitioners), increasing company exposure and garnering industry-wide credibility; proactively connected with prospects via cold calling, networking, attending industry events and exhibiting expertise in the field• Executed compelling product presentations and hands-on workshops to educate clients and facilitate deals • Effectively managed NYC territory; mentored Sales Representative, elevating his annual production from $100K to $300K• Significantly increased sales of dental implants, bone graft and surgical kits, consistently surpassing sales goals; generated $250K of annual revenue in the previously non-existent Brooklyn territory• Ushered in a 100% revenue increase for Long Island territory, elevating the region from $325K in annual sales to $650K• Selected by management as only Sales Representative (of 15) to attend the 2011 and 2012 World Symposium in China and Russia; recognized for selling $60K worth of World Symposium packages to medical professionals

• Generated new business by creating strong relationships with real estate attorneys, mortgage brokers and mortgage bankers

• Recruited, trained, managed and mentored 8 Account Executives, ensuring their product knowledge expertise and ability to properly leverage available technology and marketing; implemented strategic oversight to ensure action plan accountability• Collaborated with Account Executives to develop monthly sales plans during 1 on 1 performance development meetings• Responsibilities included funding ratios, rate exceptions, cost center expenses and expense reports

• Inheriting an oversaturated territory with “undesirable” accounts, achieved #2 ranking in NY, #7 in Northeast and #26 (out of 316) throughout the US; generated $20MM/month in fundings (last quarter)• Exhibited an ability to identify high-yield opportunities previously undiscovered by other Account Executives

• Worked diligently and strategically to increase monthly volume from $10MM to $40MM, quadrupling Suffolk County territory customer base; identified creative ways to streamline the process and identify untapped opportunities• 2-time winner of Platinum Producers Circle Award, recognizing the Top 10% of producers and measuring dollar amount funded and volume of loans closed; promoted to Sales Manager covering Brooklyn, Queens and Long Island territory • Recruited, trained and mentored 11 Account Executives who generated $50MM in monthly loan fundings; elevated 3 Account Executives from verbal warning to Platinum Producers by identifying and capitalizing on key areas of strength • Collaborated with Account Executives to develop monthly sales plans during 1 on 1 performance development meetings