Michael Devries Email & Phone Number

Cebu City, Ph

As Creative Director at South Lane, I lead specialized consulting and design services spanning Brand Strategy, Brand Design, Web Design, Marketing Design, and Product Design. Collaborating with globally recognized brands like Coca-Cola, Polo Ralph Lauren, Ministry of Sound, and Sony PlayStation, I deliver tailored, high-impact design solutions that drive measurable business growth. My work spans diverse industries, including Media & Entertainment, Film & Television, Music & Events, Luxury… Show more As Creative Director at South Lane, I lead specialized consulting and design services spanning Brand Strategy, Brand Design, Web Design, Marketing Design, and Product Design. Collaborating with globally recognized brands like Coca-Cola, Polo Ralph Lauren, Ministry of Sound, and Sony PlayStation, I deliver tailored, high-impact design solutions that drive measurable business growth. My work spans diverse industries, including Media & Entertainment, Film & Television, Music & Events, Luxury Goods, Hospitality, Real Estate, and Technology, helping clients elevate their brand presence, execute innovative marketing campaigns, and achieve strategic goals through design-led innovation.• Lead brand strategy and design initiatives for high-profile clients, aligning creative execution with business goals to enhance brand presence and market impact across omni-channel touchpoints.• Deliver bespoke brand, visual, product, and web design solutions, ensuring consistency across digital and physical platforms to meet client objectives and improve audience engagement.• Design and develop digital platforms, including streaming and subscription-based services, with a focus on enhancing user experience and ensuring scalable, high-performance infrastructure.• Provide product and packaging design strategies, enabling clients to differentiate within competitive markets by aligning business needs with user-centered design principles.• Develop innovative marketing campaigns, leveraging storytelling and design to drive brand loyalty and engagement, particularly in luxury and entertainment sectors.• Establish strong client relationships, offering tailored design solutions to address complex business challenges and support sustained growth across diverse industries. Show less

As Lead Director of Design at Toptal, I was responsible for overseeing and scaling the Design vertical into one of the company’s top-performing divisions. Leading a global, remote team of Account Managers, Project Managers, and Recruiters across various regions and time zones, I spearheaded strategic initiatives that enhanced operational excellence, improved client outcomes, and contributed to significant business growth. By creating frameworks for recruitment, performance management, and… Show more As Lead Director of Design at Toptal, I was responsible for overseeing and scaling the Design vertical into one of the company’s top-performing divisions. Leading a global, remote team of Account Managers, Project Managers, and Recruiters across various regions and time zones, I spearheaded strategic initiatives that enhanced operational excellence, improved client outcomes, and contributed to significant business growth. By creating frameworks for recruitment, performance management, and process optimization, I helped Toptal surpass $200 million in annual revenue while sustaining 40% year-over-year growth.• Led a globally distributed remote team, fostering a collaborative and inclusive environment that encouraged diverse viewpoints, open communication, and innovative problem-solving, while maintaining high standards of client service.• Automated and optimized operational processes, streamlining tasks such as client discovery, job descriptions, and talent introductions, reducing manual effort and setup time, while enabling scalable growth across the vertical.• Developed and implemented a comprehensive recruitment framework, improving top-tier talent selection and assessment across diverse regions, enhancing team performance, individual career growth, and alignment with business goals.• Utilized user experience and user-centered design frameworks to map business processes, aligning user needs with business objectives, improving internal operations, team performance, and client satisfaction across multiple touchpoints.• Redesigned individual, team, and vertical management systems, enhancing operational workflows and client experience, resulting in improved project turnaround times and overall efficiency.• Collaborated closely with C-suite executives, engineering, and cross-functional teams across product, sales, marketing, and legal to ensure strategic alignment, seamless execution, and operational scalability. Show less

As Director of Design at Toptal, I played a pivotal role in technical account management, project management, and recruiting, leveraging a deep understanding of multiple design disciplines, including Brand Design, UX/UI, Product Design, Motion & Animation, 3D Design, and Game Design, to deliver tailored client solutions. I worked directly with clients to understand their unique needs, ensuring the right talent was allocated to meet project requirements. My role spanned the end-to-end management… Show more As Director of Design at Toptal, I played a pivotal role in technical account management, project management, and recruiting, leveraging a deep understanding of multiple design disciplines, including Brand Design, UX/UI, Product Design, Motion & Animation, 3D Design, and Game Design, to deliver tailored client solutions. I worked directly with clients to understand their unique needs, ensuring the right talent was allocated to meet project requirements. My role spanned the end-to-end management of client relationships, from identifying specific design challenges to recruiting top-tier talent and overseeing project execution.• Managed a portfolio of client projects across multiple design disciplines, ensuring talent alignment with client needs and delivering cohesive omni-channel solutions across digital products, brand, and marketing.• Led account management by translating client requirements into actionable briefs, collaborating with engineering and product teams to deliver projects across Brand Design, UX/UI, Product Design, Motion & Animation, 3D Design, and Game Design.• Directed recruitment and talent allocation, selecting top-tier design talent from a global network, improving placement and client satisfaction while fostering collaboration between talent and internal teams.• Applied design thinking and user-centered design to improve client outcomes, incorporating design sprints and user empathy frameworks for faster problem-solving and innovation.• Oversaw project management from recruitment to execution, ensuring timelines, deliverables, and quality standards were met, with a focus on scalable growth aligned with business objectives.• Mentored design teams, fostering a collaborative environment that encouraged innovation and supported senior designers, while driving alignment and scalability across client projects. Show less

Manila, Philippines

As Founder and Director of BEBO Media, I introduced pioneering taxi advertising formats to Southeast Asia, transforming the transit media landscape in the Philippines, Malaysia, Singapore, and Indonesia. Through securing multiple patents and building strategic relationships with government agencies and industry leaders, I led BEBO to capture 90% of the taxi advertising market in the Philippines and expand its influence across the region. My leadership drove significant revenue growth… Show more As Founder and Director of BEBO Media, I introduced pioneering taxi advertising formats to Southeast Asia, transforming the transit media landscape in the Philippines, Malaysia, Singapore, and Indonesia. Through securing multiple patents and building strategic relationships with government agencies and industry leaders, I led BEBO to capture 90% of the taxi advertising market in the Philippines and expand its influence across the region. My leadership drove significant revenue growth, operational efficiency, and client success, positioning BEBO as a dominant force in transit media.• Developed and launched the innovative taxi back advertising format in Southeast Asia, filing and securing multiple patents that established BEBO as the market leader in the region, ensuring brand consistency across digital and physical platforms.• Spearheaded market expansion by forming strategic partnerships with local transit media companies in Malaysia, Singapore, and Indonesia, positioning BEBO as a dominant force across Southeast Asia.• Successfully lobbied the Land Transportation Franchising and Regulatory Board in the Philippines to approve the new format, facilitating the licensing of over 3,000 taxis in Metro Manila and setting the foundation for scalable market expansion.• Collaborated with manufacturers to custom-design iterations of the advertising device, optimizing it for various vehicle types and enhancing adaptability with features such as LED lighting and improved trunk functionality.• Built and led a nationwide operations and sales team, ensuring seamless sales execution, operational delivery, and sustained client success, contributing to scalable revenue growth and expanding the brand’s reach.• Achieved 50% year-over-year revenue growth by leveraging BEBO’s patented format and forming long-term partnerships with national telcos, FMCGs, and film distribution companies, while maintaining operational efficiency across markets. Show less

Sydney, Australia

As Design Lead at Carnival Studio, I oversaw key art, print, photography, and digital design for a wide range of projects within the film and entertainment industry. I collaborated with major clients such as Sony Pictures, Icon Film Distribution, Hopscotch Films, and Palace Films, delivering creative solutions for both theatrical and home entertainment releases. My work spanned across global and regional film releases, including the creation of marketing campaigns, digital assets, and key art… Show more As Design Lead at Carnival Studio, I oversaw key art, print, photography, and digital design for a wide range of projects within the film and entertainment industry. I collaborated with major clients such as Sony Pictures, Icon Film Distribution, Hopscotch Films, and Palace Films, delivering creative solutions for both theatrical and home entertainment releases. My work spanned across global and regional film releases, including the creation of marketing campaigns, digital assets, and key art styling.• Led art direction and design for key visual elements, including title treatments, poster design, and digital campaigns for theatrical and home entertainment film releases, ensuring consistent branding and visual identity across multiple channels.• Developed strategic visual guidelines that ensured cohesive branding and cross-platform consistency, spanning physical and digital marketing assets for major film releases.• Designed and prototyped digital advertising assets and immersive online campaigns for global film distribution companies, enhancing digital and social media presence and driving audience engagement.• Provided design and art direction for promotional materials, press kits, and social media campaigns, amplifying engagement for film releases across international markets and maintaining brand integrity across all media formats.• Collaborated with production and distribution teams to ensure design consistency and alignment with film marketing strategies, optimizing visual impact across theatrical and home entertainment releases. Show less

Sydney, Australia

Design Lead focussed on visual conceptualisation and prototyping for new business and other forward-thinking brands.

Sydney, Australia

Design Lead focussed on visual conceptualisation and prototyping for key inhouse labels Polo Ralph Lauren, Marcs and Morrisey.

Sydney, Australia

Design Lead focussed on conceptualising and prototyping new and innovative initiatives for Coca-Cola and Lion Nathan.

Sydney, Australia

Design Lead focussed on visual conceptualisation and prototyping for select clients including Boehringer Ingelheim, Sanofi and Pfizer.

Sydney, Australia

Art Director across multiple leading publishing titles including Playstation® 2 Magazine, Ministry of Sound Magazine and Guitarist Magazine Australia.