Michael Lodge

Michael Lodge Email and Phone Number

SEO and Content Strategy @ Los Angeles, CA, US
Los Angeles, CA, US
Michael Lodge's Location
Santa Clarita, California, United States, United States
About Michael Lodge

In 2024, the SEO landscape is rapidly evolving, driven by AI advancements and changing search behaviors. I specialize in helping businesses navigate these shifts with strategies that prioritize high-quality, user-centered content. My focus is on leveraging AI to scale efforts without losing the human touch, ensuring that your business not only survives but thrives in this dynamic environment. *More About Me*I moved to Los Angeles in 2006. Soon after, I found myself in North Hollywood working for The Walt Disney Company and learning SEO from the ground-up. I’ve spent the last 15 years working on SEO for large brands with high-profile websites - driving product development, defining SEO strategy and guiding projects through launch.In my time at Disney I was responsible for SEO on high-profile websites including Disney.com, StarWars.com, DisneyStore.com and Disney+ among others. At Realtor.com (a NewsCorp company), I led SEO for a new platform for niche real estate sites.I’m an expert at content strategy, technical SEO and aligning with cross-functional teams to push optimized products over the finish line - and ultimately increase traffic. I balance analytical and creative approaches to web content via product-led SEO. I’m a teacher and student of SEO, devoted to empowering teams and using data to drive decisions.I like these tools: Botify, Screaming Frog, Lumar/Deepcrawl, Search Metrics, Spyfu, STAT, SEMrush, AWR, LRT, Ryte, AHRefs, Majestic, Google Search Console/Analytics/PublisherSpecialties: SEO Strategy, Content Planning, Gap Analysis, Technical SEO Audits, SEO Product Management, Website Launches & Migrations, International SEO, AMP, Rank Tracking, On-Page Analysis, Wordpress, SEO Data Analysis, Site Acquisitions, SEO Competitive Analysis, SEO Training, App Store Optimization (ASO), User Acquisition, Mentorship, Growth, Acquisition, Web Development, Landing Page Optimization, Agile Methodology, User Experience (UX), Front-End Development, Prototyping, React, CSS3, HTML5, Core Web Vitals (CWV), Log Analysis, AI Competitor Analysis, AI Keyword Research, AI Content Generation, NLP Analysis.

Michael Lodge's Current Company Details
Freelance

Freelance

SEO and Content Strategy
Los Angeles, CA, US
Michael Lodge Work Experience Details
  • Freelance
    Seo And Content Strategy
    Freelance
    Los Angeles, Ca, Us
  • Freelance
    Seo & Content Strategy
    Freelance Jul 2023 - Present
    California, United States
    - Consultancy providing SEO professional services including strategy, site audits, content planning, on-page optimizations and analytics.SEO Strategy, Content Planning, Gap Analysis, Technical SEO Audits, SEO Product Management, Website Launches & Migrations, International SEO, AMP, Rank Tracking, On-Page Analysis, Wordpress, SEO Data Analysis, Site Acquisitions, SEO Competitive Analysis, SEO Training, App Store Optimization (ASO), User Acquisition, Mentorship, Growth, Acquisition, Web Development, Landing Page Optimization, Agile Methodology, User Experience (UX), Front-End Development, Prototyping, React, CSS3, HTML5, Core Web Vitals (CWV), Log Analysis, AI Competitor Analysis, AI Keyword Research, AI Content Generation, NLP Analysis, User-Centered Design, Information Architecture, User Research, Persona Development, Content Mapping, SEO Integration, Content Governance, Content Lifecycle Management, Microcopy
  • Realtor.Com
    Principal Product Manager, Seo
    Realtor.Com Mar 2021 - Aug 2023
    Westlake Village, California, United States
    - SEO lead for a team of developers, designer, and business partners to build a light-weight React platform for real estate websites- Collaborated closely with internal teams, including data pipeline, analytics, data science, and SEO developer team, to align objectives and drive cross-functional success- Planned the URL architecture, meta data, canonical governance, redirection planning/testing, rank trackingStandardized analytics: ranking, organic traffic, share of voice and Core Web Vitals dashboards for my portfolio of sites- Successfully managed SEO strategies for Realtor.com's News and Insights content, driving increased visibility and engagement with the target audience
  • The Walt Disney Company
    Senior Manager, Seo
    The Walt Disney Company Nov 2018 - Mar 2021
    Glendale, California
    - SEO lead for the Disney+, Disney’s flagship streaming video service- Launched US Disney+ platform (Nov 2019) and EMEA launch (Feb 2020). - Content planning, gap analysis and optimization around movies and TV series - International SEO planning, implementation and tracking- Technical SEO recommendations and managing prioritization in competitive environment (schema, server side rendering, CMS requirements- Managed and mentored direct SEO reports - Managed vendors and contracts with third-party agencies- SEO lead: Disney.com, StarWars.com, MoviesAnywhere.com
  • Disney Interactive
    Manager, Seo
    Disney Interactive Jan 2016 - Nov 2018
    Glendale, Ca
    - Lead SEO for DisneyStore.com migration to ShopDisney.com- Extensive keyword gap analysis, internal linking, schema improvements, redirection planning and testing - Managed Disney.com and StarWars.com conversion to https - Benchmarking, internal linking audits, canonicalization checks- Led ASO team for Disney’s casual and mid-core games: Cinderella/Maleficent FreeFall, Star Wars Commander
  • The Walt Disney Company
    Search Marketing Manager (Seo)
    The Walt Disney Company Feb 2011 - Jan 2016
    Glendale, Ca
    SEO Manager on Disney.com and Starwars.com
  • Disney Interactive
    Seo Specialist
    Disney Interactive Aug 2009 - Feb 2011
    Los Angeles, California, United States
  • Mahalo.Com
    News Editor
    Mahalo.Com Apr 2007 - Oct 2008
    Santa Monica, California, United States
    Writer and editor for the human-powered search engine.

Michael Lodge Skills

Content Strategy Seo Web Analytics Blogging Google Analytics Omniture Online Advertising Digital Media Keyword Research Editing Digital Strategy Content Development Web Content Ppc Wordpress Online Marketing Web Content Management Link Building Writing Content Management Cms Seo Audits Google Webmaster Tools User Experience Editorial Community Management Web Project Management New Media Search Engine Optimization Webmaster Services Seo Copywriting Web Content Strategy Website Audits Aso Website Migrations International Seo Editorial Strategy Off Page Optimization Metadata Spyfu Discover Experian Hitwise Search Metrics Deepcrawl

Michael Lodge Education Details

Frequently Asked Questions about Michael Lodge

What company does Michael Lodge work for?

Michael Lodge works for Freelance

What is Michael Lodge's role at the current company?

Michael Lodge's current role is SEO and Content Strategy.

What is Michael Lodge's email address?

Michael Lodge's email address is mi****@****ail.com

What is Michael Lodge's direct phone number?

Michael Lodge's direct phone number is +181854*****

What schools did Michael Lodge attend?

Michael Lodge attended Leeds Beckett University.

What skills is Michael Lodge known for?

Michael Lodge has skills like Content Strategy, Seo, Web Analytics, Blogging, Google Analytics, Omniture, Online Advertising, Digital Media, Keyword Research, Editing, Digital Strategy, Content Development.

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