Mike Thompson Email & Phone Number

Washington, District Of Columbia, United States

Washington D.C. Metro Area

Leading global marketing strategy and team for Gartner Marketing, Finance, Legal, HR, Sales, and Supply Chain businesses. Driving business growth through demand generation and sales enablement.

Greater Minneapolis-St. Paul Area

Lead 135-person in-house marketing agency with teams in New York, London and Minnesota providing digital, social, creative, paid media, video and account management services to internal clients. Generated $15M in annual billings, delivering over 10,000 digital, video and print projects for 300 internal clients.

Zürich Area, Switzerland

Directed strategic initiatives to build and protect the value of the company's extensive brand, trademark, and domain portfolio. Launched company's first digital brand protection program resulting in the shutdown of 1,000 brand infringements cases. Partnered with customer insights team to develop research-based C-suite personas to influence and shape customer messaging.

Philadelphia, Pa Usa

Established 60-person demand generation, creative and brand marketing team for $1B business unit. Increased ROI on marketing leads to achieve a 10% increase in revenue tied to marketing through lead nurturing programs. Built global brand presence and awareness for business unit with launch of a CLIO award-winning “Innovation Lifecycle” video in 11 languages and 100K views.

Chicago, Il Usa

Set strategic direction for global SaaS product marketing team for a $400M business. Launched global campaign featuring customers from Siemens, Unilever, Whirlpool, and Williams F1, leading to increased brand awareness and affinity. Ideated Top 100 Global Innovators program opening C-level doors for sales teams. Guided PR team to deliver programs to build Thomson Reuters position as a thought leader in the IP space. Achieved thought leader status with 70% of customers within two years… Show more Set strategic direction for global SaaS product marketing team for a $400M business. Launched global campaign featuring customers from Siemens, Unilever, Whirlpool, and Williams F1, leading to increased brand awareness and affinity. Ideated Top 100 Global Innovators program opening C-level doors for sales teams. Guided PR team to deliver programs to build Thomson Reuters position as a thought leader in the IP space. Achieved thought leader status with 70% of customers within two years. Contributed to a 17% increase sales productivity, through implementation of lead scoring and lead nurturing programs. Show less

Chicago, Il

Developed new business opportunities and managed daily operations of marketing agency offering marketing strategy, creative, and digital marketing services. Set vision and delivered strategies resulting in successful client initiatives:- Adobe: In conjunction with partner company Pixel Genius, developed functional and technical specifications for a proof of concept online community for Adobe Photoshop.- Information Resources Inc (IRI): Partnered with IRI leadership to… Show more Developed new business opportunities and managed daily operations of marketing agency offering marketing strategy, creative, and digital marketing services. Set vision and delivered strategies resulting in successful client initiatives:- Adobe: In conjunction with partner company Pixel Genius, developed functional and technical specifications for a proof of concept online community for Adobe Photoshop.- Information Resources Inc (IRI): Partnered with IRI leadership to re-position the company and gain market share through a rebranding of global marketing materials.- Thomson Scientific: Increased total sales from PPC advertising by 74%, while reducing ad costs per sale by 44%. Show less

Chicago, Il

Within dotcom incubator, built 50-person team in six months providing marketing strategy, branding, digital marketing, PR, events, creative and advertising services to start-ups. Guided senior team managers to build revenue for practice areas, growing the unit’s billings to $11M in first year of operation. Spearheaded implementation of information systems to improve account and production management and increased unit’s profitability.

Oakbrook Terrace, Il

Led strategic planning and operations for company website and all digital marketing efforts. Managed $3M department budget and 20-person team. Built company's e-marketing and e-commerce practices worldwide. Initiatives included implementation of online store and live web-based customer service. Pioneered new digital marketing programs to build company and product brands, as well as improved the efficiency of marketing budgets. As the company experienced rapid growth through… Show more Led strategic planning and operations for company website and all digital marketing efforts. Managed $3M department budget and 20-person team. Built company's e-marketing and e-commerce practices worldwide. Initiatives included implementation of online store and live web-based customer service. Pioneered new digital marketing programs to build company and product brands, as well as improved the efficiency of marketing budgets. As the company experienced rapid growth through acquisitions, guided the consolidation of $11M advertising budget from multiple business units and multiple agencies resulting in more efficient media spends and heightened company brand awareness. Show less

Rosemont, Il

Demand generation and product management for five product lines representing $5M+ in sales. Consistently exceeded product revenue goals. Increased key product’s annual product revenue by more than 40 percent through strategic marketing efforts. Through innovative promotions, increased company’s qualified sales leads from trade shows by 75 percent.

Master Of Science, Marketing

Ba, Journalism