CX | Data | CRM | Customer Care | Loyalty | Customer Journey | Communications | Privacy I lead the customer experience across the group including our data strategy, also acting as the groups privacy officer. My role oversees the customer journey across both B2B and B2C, commercial and passenger, voice of the customer, CRM strategy, automated customer communications, our customer care team (contact centre), and our customer loyalty strategy. Leading and planning regular customer research projects and empowering the voice of the customer, through to optimising and reporting on the customer journey plus the crucial customer feedback management.

Helping people slow down, reconnect with nature, become mindful and find true balance in their lives through eco therapy. - nature therapy- forest bathing - life balance- meditation & mindfulness- conservation and participation - bush walks & treks

Marketing strategy, digital presence, CRM and data. Giltrap Group represents 20 of the most desirable automobile brands in over 15 car dealerships within New Zealand. The Giltrap Group of companies employs over 800 people with a retail team of over 30 in marketing, CRM & customer care. I lead the marketing activity across the master brand and dealerships, working closely with our GM of Communications. I also oversee the customer contact centre and CRM.www.giltrap.comwww.66magazine.co.nzGiltrap TV https://www.youtube.com/channel/UCwNVURAfIHoBLhgRuuvz_vQwww.giltrapaudi.co.nzwww.polestar.co.nzwww.cupra.co.nzhttps://www.facebook.com/GiltrapGroup/https://www.instagram.com/lamborghini_auckland/https://www.instagram.com/bentleyauckland/https://www.instagram.com/mclarenauckland/

Head of the marketing team at New Zealand Fine Touring Group. Tailor made self drive and coach touring holidays throughout New Zealand across nine brands.https://www.newzealandfinetouring.co.nz/

Head of Digital (global) at ecostore managing our global digital strategy as well as leading and guiding the digital strategy for our wider group including Huckleberry Wholefoods Supermarket, Chantal Organics and Eagles Nest.Huckleberry Whole Foods Supermarket - Digital Strategy, eCommerce Strategy & fulfilment process improvements.www.huckleberry.co.nzecostore - Global Digital Business Transformation in over 12 markets, Digital Governance, Global Digital Marketing, eCommerce Business Unit Management. B2C & B2B scoping. www.ecostore.co.nzhttps://www.facebook.com/ecostorenz/https://www.instagram.com/ecostorenz/www.skinbyecostore.co.nzhttps://www.instagram.com/skinbyecostore/Chantal Organics - Digital Relaunch / Digital Business B2C & B2B, Digital Marketing/Content Strategy guidance.www.chantalorganics.co.nzhttps://www.instagram.com/chantal_organics/Eagles Nest - Luxury Accommodation - Global Digital Marketing Strategy Guidancewww.eaglesnest.co.nzPineapple Heads - Digital Marketing & eCommerce www.pinappleheads.co.nz

Good Night Sleep is an online store and consultancy offering a unique range of products covering most aspects of sleep. From bedding and supplements through to sleep aids, specialist pillows, oils, books and music.The company takes a holistic approach to sleep looking at all facets that can help people improve their sleep.I created the full eCommerce and digital strategy being deployed by Good Night Sleep Ltd. This included the business strategy, initial project plan for launch, product & pricing strategy, branding concept, marketing plan and many other aspects of the operation.http://www.goodnightsleep.co.nz

I was the Digital Marketing Specialist at IAG. I worked across the major brands such as State, NZI and AMI as well as other niche brands. My role was to manage the day to day implementation and optimization of advertising campaigns, eCommerce & conversion, SEO and SEM, A/B usability testing with the team, social media along with providing actionable analyst insights and in-depth reporting to senior management such as the General Managers of AMI and State.I was the digital marketing lead or consult for all IAG digital marketing activity ensuring our activity adheres to best practices and was innovative. This included input on email campaigns, display advertising creative, website development, digital product development and any other digital campaign components.I worked with stakeholders throughout IAG to implement innovative digital developments or changes for the various brands which include mobile optimisation, product development, re-designs, re-launches and transformation.

I managed and implemented a broad range of projects. From highly data driven CRM based activity, large websites, complex email campaigns, competitions and SMS promotions through to micro sites, Facebook apps / promotions and voice of customer portals. The projects often included analytics and tracking implementation with reporting and evaluation post go live. This included product and platform improvements.Most clients had an eBusiness and digital sales focus for both B2B and B2C.Some of my clients included ANZ, Mercury Energy, ASB, Fonterra, AA Insurance and Samsung.

I engaged with companies of all forms to create solutions and product that would deliver true business results and either transform their digital presence or launch them into their market for the very first time.I managed the scoping and creation of a range of eCommerce and content based websites and associated solutions including B2C and B2B approaches. From niche websites through to well established and complex multinationals.During this process I offered my clients strategy and advice for every key stage of their project including that which would assist in the ongoing success of their business online once the project had been completed.My clients included large national and multi national brands including Nestle, Bivouac, Identity Direct, RFI, Quicksilver, Sanofi, Wesfarmers, Chemist Direct, Dermalogica, Radius Pharmacy and many more.

I was Key Account Manager and Internet Consultant at Exceed Online.I created and implemented solutions for e Commerce, content and community based websites to assist companies in optimising and transforming their online presence. This included standard platforms and product development.This included solutions in the areas of e Commerce, Extensions, Social Media, Online Marketing, Search Engine Optimisation, Content Strategy, Adwords, Google Analytics, Reporting and Conversion.

2 Month consulting contract establishing online strategy including digital marketing & eCommerce.

Establishment of the online / eCommerce launch strategy for a group of online stores. Then continued strategy input.This included:eCommerceLogistics & OperatonsOnline Marketing Strategy and PlanningProduct & Pricing StrategyProject ManagementUI / UX

While I was Managing Director at Biggie I won the award for Best Entertainment website an unprecedented seven consecutive years and produced one of the most interactive digital platforms in New Zealand at the time. With a visit time of 14+ minutes, 3rd behind NZDating and TradeMe coupled with a huge page view count due to its fine tuned sticky nature and high conversion of visitors into members.My role as Managing Director was split between two key areas being operations and marketing.My role included:Operations Management- Management of Staff & Volunteers- Business Strategy- Key partnership management with C4, MTV, George FM, ZM, Remix, Infusion Mag, Durex- Planning & Business Development- Working with agencies to deliver campaigns- Sponsorship's and Events- Biggie TV Show, Radio Shows, Magazine Sections- Technology & Innovation- Multi revenue stream developmentGeneral Digital / Marketing - Digital Marketing Management- e-Commerce- Product development- TV, print and radio campaigns - SEO and Social Media- Project Management- Content Strategy- Analytics & Conversion Metrics- Advertising Management and Campaign Creation for Clients- Management of PromotionsClients included Coca Cola, Vodafone, McDonalds, Telecom, ANZ, Adidas, Griffins, SkyCity, Burger King and close to every major brand in New Zealand.

Created websites for a range of clients using Photoshop, Dreamweaver and HTML.

Promotion and marketing of nightlife events. This included:Event ManagementBrand ManagementPromotional ActivitiesMerchandise ProductionDesign for Print and OnlineMarketing via Online, Radio, Print and Publications