Michael Mayfield Email & Phone Number

Charlotte, North Carolina, Us

Us

At Sitka Gear, my core responsibility was to direct end-to-end e-commerce operations, encompassing website development, digital marketing, inventory control, merchandising, and order fulfillment processes. It is worth mentioning that I utilized data analytics to analyze e-commerce performance metrics.My accomplishments within this role are following:• Successfully exceeded online revenue targets, achieving a significant year-over-year growth, while also meeting brand profitability objectives.• Enhanced revenue growth and user experience by leading the development and launch of a new website on a modern e-commerce platform.

Houston, Texas, Us

As a part of this job role, I spearheaded the development and implementation of comprehensive e-commerce channel strategies, covering merchandising, marketing, and enhancing user/site experience. My duties comprise managing daily e-commerce operations, ensuring optimal site maintenance, and performance analytics. My notable outcomes for this role include:• Achieved significant year-over-year revenue growth, exceeding targeted expectations.• Surpassed EBITDA goals, demonstrating strong financial stewardship even in challenging market conditions.• Elevated website performance, enhancing sales and transaction capabilities through continuous testing and optimization.• Improved customer experience by refining content display, merchandising, navigation, and product presentation on ecommerce platform.

San Francisco, California, Us

During my time over here, I headed comprehensive P&L for eCommerce, Digital Marketing, and Customer Service, integrating cross-functional strategies to enhance digital presence and consumer engagement.One of my key tasks was to spearhead the adoption of an innovative POS system, ensuring seamless integration with eCommerce and CRM platforms to derive actionable insights from consumer behaviors across all channels.Below listed are some of my achievements within this role:• Exceeded online revenue targets by a significant margin, reflecting strong year-over-year growth.• Formulated a strategic digital expansion plan, focusing on international growth and leveraging market opportunities.• Achieved a remarkable EBITDA performance, substantially surpassing the set target and marking a significant improvement from the previous year.

Denver, Co, Us

In this role, I lead product management for the Global Digital Platform, supporting 13 brands with over $1B in annual digital revenue. It was me who established and led the Global Program Management Office, incorporating SAFe Agile methodologies for solution delivery.A section of my key contributions include:• Implemented an end-to-end Governance process, enhancing pipeline management and strategic decision-making, markedly shifting departmental perception to a valued strategic partner.• Built and managed a 15-member Product team, directly contributing to strategic project alignment and effective global development roadmap execution.• Achieved significant improvements in project delivery efficiency and budget adherence through the implementation of PMO strategy and project management life cycle methodologies.

Denver, Colorado, Us

Within this job role, I managed the development and launch of the Global Digital Platform across multiple regional sites, overseeing comprehensive P&L. I was responsible for directing strategic planning, operations, and marketing for all eCommerce activities, ensuring alignment with global objectives.Some of my key contributions are as follows:• Expanded market presence by adding two new countries per year, significantly enhancing brand visibility and market penetration.• Achieved notable improvements in online marketing effectiveness and customer engagement by leading strategic and tactical execution of digital marketing and e-commerce initiatives. • Drove a substantial increase in annual revenue through strategic expansion and operational excellence, significantly enhancing operating profit margins.

Alameda, Ca, Us

During this tenure, I drove strategic online revenue growth and managed the overall website design, focusing on user experience and SEO best practices. Moreover, I held full P&L responsibility, guiding the brand to its first profitability since joining the portfolio.Here are some of my proudest achievements:• Increased online revenue, leading the brand to profitability through strategic eCommerce leadership.• Contributed to strategic decision-making as part of executive team, significantly impacting budget allocation and policy development.• Led team/third-party agencies to surpass growth targets, launching Lucy.com on Demandware and enhancing digital presence.

As Senior eCommerce Manager, I managed user experience of the website, including navigation and content development, while overseeing web analytics and vendor negotiations. I also provided expertise in eCommerce best practices and consulted on cross-functional projects to incorporate eCommerce strategies.Few of my accomplishments are stated below:• Achieved an impressive CAGR, contributing to significant revenue growth and a strong operating income percentage through strategic initiatives and operational efficiency.• Optimized budgets and ensured cost-effective marketing and operational strategies by negotiating vendor contracts and managing third-party relationships.• Played a pivotal role in establishing The North Face as a dominant online retail presence, significantly enhancing user experience and conversion rates.

San Francisco, Ca, Us

Mill Valley, Ca, Us