Michael Melaro Email & Phone Number

Leadership and oversight of day-to-day operations of the company for both the retail and operations divisions, including:Retail Sales + Store OperationsBusiness + People DevelopmentWarehousing + DistributionCustomer Service + Logistics,Supply Chain + OperationsHuman Resources + Talent AcquisitionCompany has been a Top 100 U.S. Furniture and Mattress retailer since 2011. Currently operating 20 retail locations and 6 distribution centers, delivering in excess of $110 million annually.

Leadership of retail division for one of the leading furniture and mattress retailers in the U.S.Responsible for all customer-facing teams and operations, including:Retail Sales + OperationsMerchandising + Visual DesignMarketing + CreativeLearning + DevelopmentData + TechSupport all corporate departments to build a synergetic approach to achieving annual focus goals, driving traffic, and achieving consistent top-line revenue growth. Annual revenue exceeds $100 million.

Buffalo/Niagara, New York Area

Create and execute annual strategies to maximize store traffic and drive top line revenue. Support retail team to deliver optimal results on key performance indicators. Work with all corporate departments to build a synergetic approach to achieving annual focus goals. Oversight of staff and functions of marketing, communications, and advertising teams.

Buffalo, Ny

Marketing, advertising, communications, media, brand management, digital reputation, and social media for Ashley HomeStores in New York, Pennsylvania and Ohio.Company has grown to one of Furniture Today's Top 100 retailers in the U.S., moving 10 spots in 2017 to #67.

United States

Brand builders. Message makers. Pixel perfectionists. Experience enthusiasts. Born on the Ides of March.We make brands for people to love by executing:Marketing StrategyBrand Discovery – Brand Camp ™Brand DevelopmentCreative Strategy & MessagingCollateral – Print & Web DesignSocial Media – Strategy, Design, Maintenance & TrainingBlogging & Content Management Strategy

Darien Center, Ny

Lead the day-to-day management of media, PR and Digital agency relationships, creative development process, season pass sales initiatives and programs, retail, Soft Drink, QSR and other strategic partnerships, digital and Social communications platforms, and accommodations marketing initiatives.

Corning, Ny

Managing an events and promotions team to facilitate the execution of several key community and tourism events throughout the year, responsibility for corporate identity and branding, communication to key stakeholders including a Board of Directors, partner organizations, municipal leaders and a constituent group of over 250 small businesses. Marketing responsibilities include development and execution of general and seasonal marketing campaigns, bulk media buys and general media relations, organizational representation via public media and direction of overall strategic plan. Financial responsibilities include management of a departmental budget and supervision of budgets in related areas.

Horseheads, Ny

Managing operations of all POS procedures, from training to scheduling; maintaining management of facility, including: safety of associates and customers, security of property and inventory, and operation of all facets of retail duties. Departmental management includes marketing and production to meet sales goals, operational adjustments based on computer-generated performance metrics, and one-on-one staff coaching to promote development and ensure a selling culture. Store management includes hiring and selection, training and development, operations and sales execution and general management.

Olean, Ny

At the largest small-market radio station in New York, maintaining daily on-air programming, including live, recorded, and satellite special sports, news, or marketing broadcasts; producing and dubbing advertisements for station accounts; operating sound board for remote broadcasts or in-house productions.

Master Of Arts, Integrated Marketing Communications

Bachelor Of Arts, Spanish

Activities and Societies: Spanish National Honor Society, Certified for NYS Spanish Instruction (content specialty)Minor: Sociology