Graphio developed a manager's digital twin that analyzes employee performance by assessing potential, identifying high-potential individuals, and predicting flight risks - all based on events data without accessing private content, messages, or any sensitive information.Our recommended usage scenario is to empower employees by giving them access to personalized insights, highlighting their strengths, areas for growth, and unique qualities (their personal SWOT). Leaders, HR, and managers, in turn, receive updates on positive progress and achievements, positioning the company in a "big brother rooting for you" mode that fosters support rather than surveillance.

At Freedom Financial Network, I oversee all external and internal marketing communication functions across the company, including public and media relations, investor relations, corporate positioning, executive brand and thought leadership, and crisis communications. My team provides support cross-functionally across the entire organization to help Freedom Financial Network tell its story and consistently engage consumers, partners, investors, and stakeholders on the impact of debt on everyday lives.

Achieve goals by building and sustaining company’s reputation for quality, reliability, and consumer satisfaction through media relations, public affairs, social media, and internal communications to drive corporate strategy and branding initiatives. Utilize a consumer-focus strategy monitoring communications programs linking results to company goals for growth, profit, and productivity. Maintained balance between company policy and consumer benefit in decision-making.* Advised C-level executives on communications messaging and delivery to facilitate the opportunity to serve as corporate spokespeople for media opportunities.* Designed social media posting and compliance processes implemented company-wide.* Implemented the use of KPIs, detailing media reporting statistics to enable decision-makers to visualize public and media relations impact.* Created an external communications plan to facilitate the deployment of the Unison HomeBuyer program in partnership with Freddie Mac loans.* Established relationships with key target market stakeholders and industry collaborators.* Managed strategic media planning, press outreach, campaign events, written and multimedia communication pieces.* Oversaw the company success story program.* Developed lifestyle, financial services, and FinTech brand channels.

Built partnerships within traditional local media outlets across major markets, including Los Angeles, San Francisco, Dallas, Phoenix, Denver, Seattle, Houston, and Portland. * Delivered public messaging, leveraging local and national media.* Defined messaging and strategies associated with tax, financial, and healthcare impacts on taxation across the general market and the Latino community.* Facilitated training of 300+ company and national spokespeople to maximize success of media opportunities and deliver on-target messaging and brand representation.* Led media analysis and audit initiatives across the western region to better leverage local media spokespeople, including the tracking of media interactions for print, radio, television, and digital delivery.* Enhanced public relations by working with communications leaders to develop channels with the highest impact and returns.* Streamlined client targeting by analyzing metrics to support data, media, and market segment decision-making.

Served as spokesperson at community meetings, media engagement, member events, and local, state, and national functions. Authored marketing materials to effectively position the company and services through press releases, newsletters, bulletins, telephone messaging, and email communications.* Created award-winning content, promote branded products, assembled creative teams, and optimize marketing programs.* Improved marketing program efficiency through the consolidation of disparate promotional content into a streamlined corporate brand.* Captured MedExpert utilization improvements by creating strategy to improve market positioning and branding that leveraged Web-based and new media channels.* Managed projects across concurrent client engagements.* Analyzed content, messaging, and strategy; generated analytics reports.* Led a four-member marketing team and oversaw four IT and engineering professionals.

Recruited as news anchor for the 910 News and received promotion to news director for KKGN Green 960. Managed assignments and resource allocation across a 10-member news team.* Researched stories and managed content, including text, photos, blogging, podcasts, and audio on station websites.* Transitioned the station to achieve recognition as a vital and relevant news source.* Secured a competitive advantage by leveraging the use of social media platforms to penetrate target markets while improving content relevant by allowing listeners to generate and promote relevant story ideas.* Gained credibility within the community and local organizations by advising internal public affairs on conducting interviews and converting content into an media messaging platform.* Delivered media and content for nationwide enterprise use subsequent to the death of Pope John Paul II; authored, produced, and voiced a 40-part special on the 100th anniversary of the 1906 earthquake.

Reporter / Editor: Recorded news and traffic reports for Denver and Phoenix markets. Helped pioneer one of first instances of on-demand media distribution.

Associate Producer: Helped on-air talent coordinate show content for 98.5 KFOX Morning Show. Responsible for recording promos and specials.