Managed all U.S. services for Believe artists signed to business units in London, Paris, Montreal, Italy, Germany, Australia and other territories within the Believe network. Worked closely with publicity, radio promotion, physical sales, U.S. sync and marketing teams to maximize awareness and overall consumption of Believe artists' content.

• Supervised global product management for all Wind-up brands. Acted as liaison for U.S. domestic projects with Sony Distribution. Oversaw international sales and marketing efforts with companies such as Universal, EMI, Membran, Cooking Vinyl and Pias in order to develop and implement regionally tailored marketing plans.• Implemented marketing and sales campaigns across multiple platforms including digital and social media, print, television, live events and physical retail• Drove product rollouts by developing campaign strategy, content creation, package design, promotional planning and financial forecasting• Executed sales analysis to monitor effectiveness of SEM, social media campaigns, live events, TV appearances, radio airplay and other media exposure• Tracked Google and Facebook analytics to gauge consumer retention, expansion of the core audience and the overall effectiveness of digital marketing campaigns• Followed expenditures to ensure maximum ROI• Managed the creative department to ensure maximum productivity. Ensured artist imaging was in synch with marketing goals. Directed the commissioning process for photo shoots, which included the hiring of photographers and negotiating budgets. Supervised the creation of video assets for marketing and promotion. Hired and oversaw the work of outside freelance designers.• Coordinated full length video shoot productions, which included establishing creative briefs, soliciting directors for creative treatments and negotiating production budgets for artists such as Seether, Civil Twilight, Emily Osment, Evanescence, Jillette Johnson among others resulting in over 50 million views on YouTube alone• Acted as primary liaison with talent agencies such as CAA, UTA, William Morris and others on global development of top tier acts such as Evanescence, Seether, Five For Fighting, Creed andTV personality Emily Osment among others.