Michael Mostert Email & Phone Number

Seattle, Wa, Us

Redmond, Washington, Us

• Perform chief of staff like role and lead team through change by being a project manager for improved processes, launches, and various operational changes within the company's SMB ecosystem. • Manage complex internal operations such as OKR setting, book of business alignment, vendor support process, and budget forecasting and governance. • Identify opportunities for improvements to unlock growth and lead strategic global projects. • Lead ongoing Rhythm of Business (ROB) cadence for the SMB business, marketing, and product teams.

Honolulu, Hawaii, Us

Directed all aspects of Hawaiian's web analytics program for domestic and international sites, covering the life cycle from implementation to analysis to presentation.• Architect analytics implementations for multi-lingual sites across hawaiianairlines.com.• Run multivariate and A/B testing to optimize hawaiianairlines.com for revenue and UX.• Lead the transformation of targeted user experiences for different geographical locations.• Provide analysis to address strategic decisions regarding web and mobile platforms.• Responsible for weekly performance analysis of our website to senior management and officers.• Develop recommendations around technology investment and vendor selection.

Honolulu, Hawaii, Us

Manage digital advertising channels: paid search (SEM), travel search, web media, display, affiliate marketing, and SEO.• Responsible for over $250MM in yearly online revenue.• Monitor A/B creative and landing page tests.• Ensure Hawaiian is meeting DOT standards across all online advertising.• Manage the contract approval process.• Grow demand and web revenue while holding a strict 3% ad:sales metric.• Develop online advertising content working with creative agencies.

Redmond, Washington, Us

Encourage adoption of Bing Ads in the SMB space through actionable, vertical-based insights, and public presentations.• Host bi-weekly webinars as the knowledge expert for Microsoft's SMB customers. Average attendance of between 100-200.• Facilitate and evangelize the small business segment's adoption and usage of analytics tools and collateral for search.• Collaborate closely with product and engineering teams to develop scalable search advertising offerings for partners and small businesses.• Own the development of the Vertical Insights section on microsoftadvertising.com's SMB site.• Regularly contribute research findings to Microsoft Advertising articles, emails, and blogs.

Redmond, Washington, Us

Own the relationship between Microsoft and multi-million dollar budget clients, improving their efficiency and ROI while simultaneously hitting Microsoft's forecast targets.• Collect and analyze large data volumes to provide detailed trending information and recommendations to internal stakeholders and clients.• Expand, build, and maintain Bing search campaigns with firm KPI requirements and large investment.• Partner with team members to prepare insightful business presentations and proposals. • Implement, track, and optimize display campaigns across media networks.• Disambiguate technical problems and communicate with clients throughout product release phases.• Act as an advocate for advertisers and end-users by participating in UX cognitive walkthroughs, "bug bashes," and product managers' feature development interviews.

Created a site that sold copywriting services to small businesses.

Wa, Us