Senior Global Marketing and Business Executive with depth of FMCG, OTC and Medical Device experience across many geographies. Strategic thinking combined with action-oriented pragmatism.Leadership of major initiatives that have helped build global leadership in complex FMCG and Healthcare categories.Successful management of global brands at a domestic and international level. Skilled in issues management, brand and corporate reputation building.Deep understanding of motivations and behaviors both from a consumer marketing and organisational development and change perspective.Specialties: Medical Technology Start -ups, Global Healthcare Marketing, Brand and Communication Strategy and Execution. Rx to OTC Switch, DTC Genetic Testing, NGO, Government Affairs and Regulatory strategy. Change management and cultural integration of acquisitions, negotiation and management of complex partnerships.