Michael O'Donnell Email & Phone Number

• Responsible for the graphic development of visuals that effectively support IFT’s communication goals, align with IFT’s visual identity and support overall IFT brand.• Design annual meeting identity, including show visuals, interactive and print, for 45,000 attendees. • Collaborate with cross-functional teams, taking individual projects from concept through layout, photography, illustration, and production. • Develop new creative and effective design concepts for marketing… Show more • Responsible for the graphic development of visuals that effectively support IFT’s communication goals, align with IFT’s visual identity and support overall IFT brand.• Design annual meeting identity, including show visuals, interactive and print, for 45,000 attendees. • Collaborate with cross-functional teams, taking individual projects from concept through layout, photography, illustration, and production. • Develop new creative and effective design concepts for marketing campaigns. • Maintain consistency and alignment with the IFT brand, while exhibiting versatility and imagination in design style; actively seek out ways to improve workflows and efficiencies.• Manage the print production process, start to finish.• Provide creative support such as layout and color explorations, research of physical production options, scanning, file conversion, file editing, and stock photography searches. • Prepare comps and presentations; edit and modify photos, illustrations, and graphs.• Leverage knowledge of interactive design principles and the technical and creative limitations/opportunities associated with interactive mediums to create effective designs for various interactive environments (web, e-mail, etc.).• Understand and apply design standards to interactive production work, taking into account usability and online branding issues.• Assist with the design and production/coding of various interactive assets including, but not limited to, e-mails, banner ads, web pages/microsites, etc., from concept through completion.• Prepare comps, and establish IFT’s process for translating wireframes into visual design.• Create html- and/or multimedia-ready graphics, and manage/maintain them within various virtual libraries, including the website content management system (CMS). Show less

Chicago, Il

• Provide freelance creative design services for a number of design firms, taking projects/promotional campaigns from concept to final production and delivery. • Media: electronic and print. • See examples on my website, www.mikeodesign.com

Chicago, Il

• Created direct mail and electronic media campaigns for HSBC’s consumer credit card clients including Best Buy, Yamaha, Kawasaki, Polaris, Guitar Center, Saks Fifth Avenue and Helzberg Diamonds• Designed new credit card for Helzberg Diamonds’ platinum level customers• Designed consumer micro-site as part of a promotional campaign for Menard’s

• Responsible for increasing the ASCP's perceived value to the members and medical community and increase brand franchise and brand equity. • Wrote comprehensive corporate graphic standards manual and worked with the various departments to develop message continuity through all internal and external communications.• Concepted and designed the majority of the creative work, while managing out-of-house designers for other projects. • Creative work included annual report, brochures… Show more • Responsible for increasing the ASCP's perceived value to the members and medical community and increase brand franchise and brand equity. • Wrote comprehensive corporate graphic standards manual and worked with the various departments to develop message continuity through all internal and external communications.• Concepted and designed the majority of the creative work, while managing out-of-house designers for other projects. • Creative work included annual report, brochures, ads, direct mail, course catalogs, conference and annual meeting signage, email blasts and trade show booth design. • Presented on marketing trends, particularly email marketing, and suggested ways of utilizing social media to promote the ASCP. Show less

• Rejuvenated creative department of small direct marketing firm specializing in non-profit and associations direct mail and business-to-business marketing. • Responsible for launching major branding and promotion initiatives for the following clients: University of Chicago Graduate School of Business, Ravinia, Wolftrap, International Interior Design Association (IIDA), American Society of Interior Designers (ASID), American Trial Lawyers Association (ATLA), American Health Lawyers… Show more • Rejuvenated creative department of small direct marketing firm specializing in non-profit and associations direct mail and business-to-business marketing. • Responsible for launching major branding and promotion initiatives for the following clients: University of Chicago Graduate School of Business, Ravinia, Wolftrap, International Interior Design Association (IIDA), American Society of Interior Designers (ASID), American Trial Lawyers Association (ATLA), American Health Lawyers Association (AHLA), and the American Society of Civil Engineers (ASCE). Show less

• Concepted and designed branding strategy and print collateral for various accounts including Robert Morris College, National-Louis University, American Bar Association (ABA), American Dental Association (ADA), American Medical Association (AMA), Keebler, Champps American Bar and Grill and Nexgen, a start-up architectural firm.

• Responsible for directing creative teams on complex branding, point of sale, promotions, new product launches and marketing collateral for Coca-Cola brands. • Directly responsible for the launch of Dasani bottled water, including bottle/logo design, vending machine graphics, and point of sale materials. • Created promotional materials for other Coca-Cola brands such as Barq’s Root Beer, Fruitopia, Surge, and Cherry Coke. • For Mirage Resorts, located in Las Vegas, responsible for… Show more • Responsible for directing creative teams on complex branding, point of sale, promotions, new product launches and marketing collateral for Coca-Cola brands. • Directly responsible for the launch of Dasani bottled water, including bottle/logo design, vending machine graphics, and point of sale materials. • Created promotional materials for other Coca-Cola brands such as Barq’s Root Beer, Fruitopia, Surge, and Cherry Coke. • For Mirage Resorts, located in Las Vegas, responsible for overall brand image of the Bellagio Hotel, which included consumer and trade advertising. • Concepted advertising campaigns, directed photo shoots, and assumed full responsibility throughout the project. • Served as creative director for branding, advertising campaigns and promotions for the other Mirage Resorts properties: Treasure Island, The Mirage and Golden Nugget. • For Upshot’s parent company, HALO, I was responsible for designing graphics to be placed in the atrium/entry space of their new headquarters building to tell the HALO story to visiting clients. I also designed an awareness campaign for this branding giant.• Involved in new business pitches to bring additional work to agency. Show less

As Creative Director, I headed up the creative department of a small direct marketing firm specializing in non-profit and associations direct mail, and business-to-business marketing. My clients included the Shedd Aquarium, Field Museum, Museum of Contemporary Art (MCA) and McGraw-Hill.