Michael Gibson Email & Phone Number

Dubai, Dubai, United Arab Emirates

Responsible for developing and executing comprehensive marketing strategies for high-end malt brands and number one super premium gin in the UK aimed at driving sales, brand awareness and customer engagement across select and exclusive On-trade outlets.Led cross functional teams in the planning, implementation, and evaluation of integrated marketing.

Composed and presented brand specific reports to relevant stake holders about marketing trends and opportunities for specific brands. This involved proactively monitoring and evaluating competitor activity, and making key recommendations to keep brands on the planned growth trajectory Responsible for supporting the On-trade route to market and Convenience.

London, United Kingdom & Benin City, Nigeria

• Researched, reported and presented to the CEO a report on the agricultural paths in Africa. This led the firm to look into the diversity in their farming systems and also the regional and national trade.
• Pitched weekly reports on African economy including commodities, government policies on debt, and the increase of China’s presence in Africa
• Shadowed the CEO during an analysis the farms financial accounts and recommended how savings could be made by the firm. This included providing recommendations on scaling out man power to introduce technological.
• Responsible for making an assessments of the farms detailed expenditure at all levels. The farm management used the information to verify that the cost of produce was set at a level to ensure profitability
• Pitched fundamental equity research to the CEO and Chairman, through which my recommendations were sent out to clients, resulting in increased business
• Enhanced quantitative and qualitative skills when producing in depth company research reports for managers, CEO and Chairman

Haywards Heath, United Kingdom

• Studied the preparation of internal and external operating and financial reports for the company
• Assisted with the business modelling team who looked at the future business predictions and how that affects the business from a financial point of view
• Studied the invested assets of the company. This included selecting individual bonds and stocks and monitoring the performance of the entire portfolio
• Aided in analysing data and working with other company personal to discuss various prices for the insurance products

Oxford, United Kingdom

• Assisted management with the construction of a comprehensive operating model to consolidate the daily functions of the company
• Conducted extensive research into identifying new markets as well as attracting new clients which led to an increase of 75%
• Developed a proposal which was used to secure financial resources for future development and expansion of the company
• Developed the marketing campaign for the launch of the company

Master’S Degree, International Business And Strategic Management

Bachelor’S Degree, Sociology And Social Psychology

Sport: Team work and discipline were strengthened through playing rugby for the UoY. Motivation and determination were tested when playing.

High School, A Levels: Economics - A, Sociology - A, Business Studies B

Spirits, Distinction