Michael Madsen Email & Phone Number

København, Hovedstaden, Danmark

Copenhagen

Lynge

Copenhagen, Denmark

Product management for next generation fitting solutions covering market intelligence, competitor analysis, scoping, concept development and testing, prioritization of requirements and features, specification, core asset development, stakeholder management, training, internal and external communication.

Copenhagen, Denmark

• RESPONSIBILITIES AND TASKS:
• Drive the work of multi-brand portfolio and roadmap planning as a new discipline.
• Drive work with Product Vision and Business Plans, as new deliveries in strategy and roadmap process.
• Project lead for drafting the product strategy.RESULTS:
• Established and implemented process with the main responsibility placed in Sales/Marketing, involvement of R&D and built-in review, approval and guidance from top management.
• Additionally developed Tool for roadmap planning used internally as a single reference in the organization for 4-6 years of product launch plans.

Copenhagen, Denmark

• RESPONSIBILITIES AND TASKS:
• Manage a 15 people multi-site team in Denmark and Switzerland of product managers, system architects, UI designers, Requirement specialists / audiologists and supporters.RESULTS:
• Change management with everything from creating visions and direction to establishment of new operational team structure for transition to agile development process and ensure cooperation and successful half-yearly.

Copenhagen Area, Denmark

• RESPONSIBILITIES AND TASKS:
• Link between market and product development to ensure efficient solutions and successful ½-annual product launches.
• Market research, concept development, specification, development, testing, beta testing, marketing, installation, training, support and follow-up.KEY RESULTS:
• Successful introduction of completely new fitting platform in 2007 to approximately 50,000 professionals throughout the world. Recognized for great knowledge of the market and the product for creating maximum.

Copenhagen Area, Denmark

• RESPONSIBILITIES:
• Management of "Gastro Diagnostics" product line including the creation of short- and long-term product plans, maintenance and new product definitions, pricing strategies, launches and forecast with a total sales budget.
• Drive development projects from concept to market-test-release including product / market analysis, identifying user needs, beta-testing and launch.
• Establish training programs for local product managers / specialists, sales representatives and clinical specialists in clinical applications and products.
• Establish and maintain contacts with "Key Opinion Leaders".
• Uncover new opportunities to develop the Gastro business area.

Copenhagen Area, Denmark

• International Market and Product Manager, Emergency Cardiac Care and Monitoring (3 years)RESPONSIBILITIES:
• Development and implementation of market strategy and marketing plans.
• Analysis and identification of market trends in relation to competitors, customers and technologies.
• Development of the market including the identification of product portfolio and prices - sales budget of DKK 50 million.
• Sales/Marketing representative in development and thus the creation of market specifications in connection with new development or adaptation of existing products.
• Training of internal sales, dealers and end customers.

Bachelor Of Business Administration (Bba), Sales And Marketing

Master Of Science (Msc), Mechanical Engineering, Operations Management