Michael Paoletta is a specialist in music sync, supervision, and A&R. He works with content creators on all their music needs—encompassing original music, music supervision, rights and clearances, and licensing. Paoletta's work has been featured in numerous campaigns for iconic brands, including YouTube, Google, LG Signature, Travelers, State Farm, McDonald's, Verizon, Kellogg's, and Canon. In addition to his commercial work, Paoletta is the music supervisor of the films "Big Gold Brick" (2022) and “Driveways” (2020), and the 2021 PBS documentary "Fast-Forward."With decades of experience in the music industry, Paoletta's focus is getting the right music into the hands (and ears) of clients. He is that key figure between content creators and music makers; his deft musical touch has transformed and energized the creative and music industries with a personalized, human approach.As a journalist and club DJ, Paoletta has been part of the music industry since the 1980s. His byline appeared in numerous publications, including Vibe, Paper, the Advocate, and Spin. Joining Billboard in 1998, Paoletta held down several editorial posts during his ten years at the magazine, including Brand Marketing Editor, Dance/Electronic Music Editor, and Albums Review Editor. On an annual basis, Paoletta coordinated and managed Billboard’s Dance + Electronic Music Summit. He also organized other VNU conferences, including “The Next Big Idea: The Future of Branded Entertainment.” In 2007, Paoletta accepted a position with Omnicom-owned music and entertainment marketing agency, GMR Entertainment. As GMRE’s VP of marketing, Michael managed a team dedicated to the creation, execution, and activation of brand/band partnerships. Two years later, he joined music agency Comma as executive producer. Throughout, Paoletta has been interviewed on numerous networks, including NBC, CBS, CNN, VH1, and the BBC—as well as been quoted in such publications as the New York Times, Parade and New York magazine—offering insight and knowledge on pop culture. He has also been featured on NPR All Things Considered discussing music in advertising.