Michael Parket Email & Phone Number

-Provide strategic guidance and management support to association executive committees and board of directors-Contract development and execution of all live and virtual industry events-Transitioned from live programs to fully virtual during COVID via the gather.town metaverse platform-Develop and manage quarterly global industry events for over 1200 attendees-Creative and logistical lead on yearly industry trade show for over 10,000 attendees-Manage external vendors including conference venues, hotels, childcare facilities, healthcare providers and local restaurants to execute quarterly and annual industry events-Work with booth vendors to create interactive booth elements and functional design specifications -Manage and maintain client budgets and develop monthly reports -Manage a project team of 8 to execute all client deliverables

San Francisco Bay Area

-Managed a medical communications program budget of $8,000,000 for multiple startup and major pharmaceutical companies-Provided strategic initiatives and program oversight for global, corporate and industry events, product launch’s, advisory board meetings, promotional and disease state content development, speaker bureau and product training programs, educational symposia, and multichannel marketing initiatives including submersive video content-Coordinated all advertising, marketing and PR for industry events-Managed booth design, graphics and all logistics related to industry and corporate events-Recruited and managed entertainment talent and/or keynote speakers for corporate and industry events-Supervised a cross functional project team of account managers, project managers, medical writers, copy editors and a variety of outside vendors-Liaison between internal agency project teams and client marketing directors, brand managers and other key client stakeholders-Provided strategic guidance to identify, recruit and manage KOL partners for all KOL advocacy programs including advisory board meetings, KOL 1:1 meetings, training programs and speaking engagements -Generated $4,000,000 of new business on existing and new accounts; developed innovative programs that aligned with the brands strategic needs and budget-Developed SOWs, communication plans and timelines for client initiatives/tactics

San Jose, Ca

-Sold and managed over $5,000,000 in promotional and educational programming in the biopharmaceutical space-Programming included submersive video content, interactive video modules and mobile solutions-Created and successfully launched a proprietary content management, distribution and synchronization tool designed to manage distribution of FDA approved materials and measure content asset ROI-Provide client direction regarding FDA mandated compliance requirements-Worked directly with the Material Approval Compliance (MAC) review team to develop FDA approved material for the healthcare industry-Developed relationships with new accounts via cold calling, distribution of marketing materials and networking-Partnered with senior executive marketing and sales stakeholders and directed them toward new opportunities and creative initiatives aligned with their marketing and educational goals-Managed multiple projects and project teams including clinical content development, editorial, graphic design, software development, pre- and post-production video development-Contributed to the overall growth of the company through the exploration of innovative products and services by keeping abreast of state-of-the-art technologies and trends in the marketplace-Managed project teams, client stakeholders and vendors to keep them on task to meet projected timeline deliverables and stay within budget

-Primary point of contact for client. Responsible for maintaining existing business while developing new initiatives based on client’s needs and goals-Onsite responsibilities included: manage booth set-up and teardown, ensure proper supply and distribution of all marketing and/or meeting related collateral. Work with hotel client services manager, AV, F&B and on-site meeting planners to create flawless events/meetings-Lead project team and meeting planning team on site by setting expectations, delegating responsibilities and problem solving-Effectively guided the project team by communicating overall objectives, contractual requirements, client and faculty needs-Partnered with brand team, key opinion leaders, medical writers and Illustrators to create messaging and content for speaker training programs-Developed and implemented project proposals and timelines for tradeshows, physician speaker training programs, promotional events, CME programs, advisory board meetings and international corporate development meetings

-Developed a membership campaign that successfully increased membership totals from 35 members in 2004 to 60 members in 2006.-Managed all aspects of association trade show logistics including booth design, graphics, member recruitment, booth volunteers and travel for all participating members.-Managed a budget of $1.5 million for all association tradeshows, interoperability events and quarterly offsite meetings.-Managed quarterly technical meeting logistics including site search, food and beverage, audiovisual, wireless network set up, press meetings and hotel contract negotiations.-Managed marketing committee in the development of association web site, logo, newsletter design and content, press functions, trade show and speaking opportunities, member recruitment, association tutorials, and event sponsorship.-Led association board meeting twice a month to discuss current and future marketing and technical strategies for the Forum.-Designed, developed and maintained association web site.-Drafted association Bylaws, operating procedures and other association policies. -Developed a meeting sponsorship campaign designed to subsidize meeting expenses.-Assisted in yearly audit of association financials.

-Lead Paralegal for large securities class action lawsuits: managed a team of 15 paralegals and 4 associates.-Managed initial case organization: analyzed complaints; summarized factual information; coordinated the collection of client files.-Coordinated production of client files: reviewed client files according to subpoena requests; drafted privilege logs. -Worked with digital imaging and copy vendors to create a document library for attorney use.-Managed exhibit selection and assembly processes; organized deposition transcripts in a searchable database.-Drafted declarations and proofed motion papers.-Cite-checked legal and factual citations; researched procedural rules of court; conducted Lexis, Westlaw and other database or online research.-Drafted exhibit lists and prepared exhibits for trial; exchanged exhibits with opposing counsel; coordinated trial logistics.

Bachelor Of Arts, English

Education record