Michael Friedman Email & Phone Number

Toronto, On, Ca

Toronto, Canada Area

At Innocean, I was responsible for managing and executing hundreds of various types of branding and retail projects from strategic conception to completion and post-reporting for the Hyundai and Genesis brands.Responsibilities:• Lead and manage up to 20 concurrent projects and integrated campaigns that include digital, social, CRM (email and direct mail), brochures, OOH and print• Create and analyze reports using Google Analytics for digital and email campaigns to present recommendations and best practices• Developed advertising and marketing strategies to launch the Genesis brand and individual vehicle models in Canada• Lead weekly status with clients and daily scrums with Project Managers• Supervise, train, and mentor an Account Coordinator• Organizing internal culture events (i.e. intramural teams and captaining the Kenya Cup softball tournament team)

Toronto, Ontario

Responsibilities:As an Account Coordinator at Innocean, I was responsible for ensuring the needs of Hyundai's marketing/advertising team were met on a daily basis. Responsibilities:• Managing and coordinating agency resources• Managing up to 20 concurrent projects from briefing through final delivery• Keeping clients updated on each project's status• Organizing a weekly status call with clients and daily scrums with Project Managers• Organizing internal culture events (i.e. intramural teams and captaining the Kenya Cup softball tournament team)

Toronto, Ontario

As a summer student intern at Publicis, I completed projects related to branding, retail, and sponsorship & events for Chrysler and Fiat. Responsibilities include:• Developing and analyzing competitive audits of all Canadian auto OEMs• Managing and coordinating marketing materials at Open Roof Festival, a client-sponsored event• Creating reports and presentations summarizing industry data into usable information• Consolidating client preferences and developing project briefs for the creative team

Bachelor Of Business Administration - Bba, Marketing

Activities and Societies: Right to Play Laurier Executive, SIFE Laurier General Member, Intramural Sports Captain and Member Recipient.

Postgraduate Certificate, Analytics For Business Decision Making