Employee Retirement Systems (ERS), dedicated Lead Digital/Print Designer.Created high-quality multimedia assets for internal and external purposes as Graphic Designer/Multimedia Developer IILed and collaborated on projects with clients and executives to produce effective communication channels aligned with corporate goalsAchieved a remarkable 40% unique opens and 14% unique clicks in email campaigns through exceptional email design skillsCollaborated with… Show more Employee Retirement Systems (ERS), dedicated Lead Digital/Print Designer.Created high-quality multimedia assets for internal and external purposes as Graphic Designer/Multimedia Developer IILed and collaborated on projects with clients and executives to produce effective communication channels aligned with corporate goalsAchieved a remarkable 40% unique opens and 14% unique clicks in email campaigns through exceptional email design skillsCollaborated with cross-functional teams to create visually appealing email templates for various marketing initiatives, optimized through A/B testing to maintain a notable 14% click-through rate and 35% click-to-open rateAdapted to changing requirements and timelines, working independently on complex and confidential multimedia projects to deliver outstanding resultsMaintained a comprehensive style guide to ensure consistency in branding and messaging across communication deliverablesSuccessfully completed 371 projects with an average of 3 items per project since joining BCBSTXEstablished Subject Matter Expertise in Flipbuilder, a pdf to-flipbook generator. Show less

eCommerce ManagerI take a hands-on approach to performing many duties; coordinating new website enhancements, implementing smaller changes themselves; producing documentation for new enhancements, and monitoring the website stability plus user interface presentation; A/B and multivariate testing, monitoring and improving website performance using heatmaps and clickmaps.As an SEO/PPC specialist I manage the SEO and PPC for multiple businesses; complete competitor, keyword, and… Show more eCommerce ManagerI take a hands-on approach to performing many duties; coordinating new website enhancements, implementing smaller changes themselves; producing documentation for new enhancements, and monitoring the website stability plus user interface presentation; A/B and multivariate testing, monitoring and improving website performance using heatmaps and clickmaps.As an SEO/PPC specialist I manage the SEO and PPC for multiple businesses; complete competitor, keyword, and technical site analysis; modify and design websites; monitor Google Analytics and goal conversions; plan, manage, and execute paid search/Pay Per Click (PPC) campaigns with Google AdWords and Bing AdCenter; design banner ads and coordinate with third party advertising and marketing publishers.As an Email Marketing Manager, I also plan, develop, execute, and analyze email marketing campaigns. As needed I assist and design email campaigns with our resident web designer.Collaborated with cross-functional teams to develop and execute successful retargeting campaigns, resulting in a 10% increase in return on ad spend.Created and maintained a comprehensive email and print style guide to ensure consistency in branding and messaging across communication deliverables.Managed over 50+ AdWords campaigns, resulting in a 5% increase in conversions and a 20% decrease in cost per acquisition as an eCommerce Manager.Developed and executed email marketing campaigns, including planning, development, execution, and analysis.Conducted extensive keyword research and analysis to identify high-performing keywords, resulting in a 10% increase in click-through rate.Developed and implemented comprehensive A/B testing strategies for ad copy and landing pages, leading to a 25% increase in visit rates. Show less

My responsibilities include editing and producing high-quality marketing materials (collateral, direct mail, advertising, POP, event materials, etc.) consistent with the Careington / client brand guidelines. My role prepares and finalizes marketing materials for production including updating and finalizing the text, overall quality control review, managing the process with the Marketing director, as well as file server organization and archiving.Major Activities:I have proficiency… Show more My responsibilities include editing and producing high-quality marketing materials (collateral, direct mail, advertising, POP, event materials, etc.) consistent with the Careington / client brand guidelines. My role prepares and finalizes marketing materials for production including updating and finalizing the text, overall quality control review, managing the process with the Marketing director, as well as file server organization and archiving.Major Activities:I have proficiency in a Macintosh-based / PC graphic design environment, with evidence of creative problem-solving and conceptualization skills, along with proven creativity in the design of publications, brochures flyers, posters, and newspaper advertisements. I also have proficiency with video pre-and post-production, Flash, and web design.Produced high-quality marketing materials that meet client brand guidelines as a Graphic Designer, utilizing a Macintosh-based/PC graphic design environment to produce print deliverables. Implemented a streamlined process using Indesign and InCopy as a central product language repository, resulting in a 20% decrease in project time and reduced errors.Prepared and executed creative graphics for various marketing campaigns, leading to a 10% increase in website traffic.Managed multiple projects simultaneously and delivered high-quality designs that exceed client expectations while meeting tight deadlines.Created visually appealing graphics for a variety of mediums including print, web, and social media platforms, resulting in increased engagement and brand recognition for clients.Consistently received positive feedback from clients and coworkers for exceptional creativity, attention to detail, and ability to effectively communicate design concepts. Show less

Volunteer for the Community Emergency Response Team for the City of McKinney Fire Department.Provided Security for H1N1 Vaccination during its first county delivery to the community. Over 650 people were vaccinated and security handled parking, questioning and layout for the site.Attended several training programs, Basic Disaster Preparedness, Basic Disaster Life Support Training, Advance Disaster Life Support Training, First Aid / CPR, Orientation and, FEMA National Incident… Show more Volunteer for the Community Emergency Response Team for the City of McKinney Fire Department.Provided Security for H1N1 Vaccination during its first county delivery to the community. Over 650 people were vaccinated and security handled parking, questioning and layout for the site.Attended several training programs, Basic Disaster Preparedness, Basic Disaster Life Support Training, Advance Disaster Life Support Training, First Aid / CPR, Orientation and, FEMA National Incident Management System IS-100 and IS-700.Focus on projects and design for Collin College courses. Provided Pro Bono freelance design for clients. Show less

Web content analyst working in a support / web page development role.Editing and adding video / picture content, building websites, interacting with e-Distribution team, etc.Responsible for creating Landing pages in Flash.Knowledge of Excel, PowerPoint, Word, Photoshop, Dreamweaver, HTML, CSS, Fireworks, Adobe Premier, and Flash.Strong ability to organize and prioritize projects with strong attention to detail and deadlines.Responsible for updating… Show more Web content analyst working in a support / web page development role.Editing and adding video / picture content, building websites, interacting with e-Distribution team, etc.Responsible for creating Landing pages in Flash.Knowledge of Excel, PowerPoint, Word, Photoshop, Dreamweaver, HTML, CSS, Fireworks, Adobe Premier, and Flash.Strong ability to organize and prioritize projects with strong attention to detail and deadlines.Responsible for updating content on various Brand websites. Updates include text, images via Hilton's content management system, image repository and user database.Effective planner with excellent time management and project management skills.Creating and maintaining hotel level landing pages in accordance with design standards as well as implementing and maintaining video tours for all brands.Solicit and implement expanded hotel content for over 3800 properties across all brands. Such content will include support or assistance with several new brand.com portals, images, photo galleries, enhanced landing pages, online video tours, online group programs and marketing, third-party sites, maps and destination content.Assist brand content publishers with the implementation and edits to brand level websites and portals.Facilitate the design and development of enhancements to overall Content and Management and Distribution programs and processes, such enhancements to include creative design, improved efficiency, enhanced effectiveness, and more accurate tracking.Develop and distribute detailed reports, including ROI analyses of online programs.Travel to, attend and present at internal / external industry events, e.g., company meetings, trade shows, etc.Responsible for marketing banners and ad for various properties. Show less

Strengthening print ads visually to meet magazine's art direction and style.Development of overall graphic design of internal and external communications.Transform projects from concept to design.Work closely with the Creative Director and Art Director to ensure design needs are being met.Work within existing branding guidelines.Pull client visuals, taking ideas and conceptually improving them, photos, photoshops (cool visuals) depending on the… Show more Strengthening print ads visually to meet magazine's art direction and style.Development of overall graphic design of internal and external communications.Transform projects from concept to design.Work closely with the Creative Director and Art Director to ensure design needs are being met.Work within existing branding guidelines.Pull client visuals, taking ideas and conceptually improving them, photos, photoshops (cool visuals) depending on the product.Development and maintenance of digital assets.Software Proficient in:Photoshop, Illustrator, InDesign, FlashXHTML, HTML, CSSKnowledgeable in MacOS, Adobe Creative Suite and Microsoft OfficePrint production experience Show less

Create Logos, Brochures and DVD Promo Video.Design illustrations pertaining to Seismic maps, contour maps, and various geological formations. Also draw up site maps using various shapefiles, boundary maps provided by the U.S. Geological Survey. Familiar with Global Mapper software used to combine various Geological shapefiles and combine them to produce site maps for our prospects.Assist staff with basic graphic design materials from letterheads to business cards.Handle… Show more Create Logos, Brochures and DVD Promo Video.Design illustrations pertaining to Seismic maps, contour maps, and various geological formations. Also draw up site maps using various shapefiles, boundary maps provided by the U.S. Geological Survey. Familiar with Global Mapper software used to combine various Geological shapefiles and combine them to produce site maps for our prospects.Assist staff with basic graphic design materials from letterheads to business cards.Handle printing, and binding of 30 to 45 promotional offerings daily and inventory management for toners, a wide selection of papers and maintenance of printers, binders and printing equipment.Maintain database and file directories for images for brochures and working interest offerings for clients.Print sets of industry offerings for investors using images from geological surveys, customize lettering and color schemes for promotional offerings under deadlines.Perform management content of images, text and links for Prodigy internet website. Perform uploads of images, text and links for Prodigy website. Show less

Responsible for collecting, updating and analyzing sales trends and market data.Assist in the development, implementation and tracking progress of current sales goals and programs.Prepares, generates and audit reports for the General Agency Operations, Branch Operations and Executive Officers.Researches and evaluates current economic conditions that may affect the organization’s ability to sell its products or services in the market place.Recommends changes to… Show more Responsible for collecting, updating and analyzing sales trends and market data.Assist in the development, implementation and tracking progress of current sales goals and programs.Prepares, generates and audit reports for the General Agency Operations, Branch Operations and Executive Officers.Researches and evaluates current economic conditions that may affect the organization’s ability to sell its products or services in the market place.Recommends changes to current sales techniques, procedures or promotional efforts based on market research and new trends.Coordinates with multiple departments in gathering data for reports and analysis.Proven Ability to analyze complex and detailed data and make logical conclusions.Provide up to 20 weekly reports sent directly to Chief Executives, 5-10 monthly reports for two companies Liberty National and United American. Provide assistance to special project reports for director bonuses, recruiting and worksite analysis. Show less

Received a spot bonus for outstanding work in organizing and reducing lost time during office relocation.Received additional responsibilities from the manager to handle cases in our office as well as our sister branch office in Boston. Received outstanding performance for Mass Mutual’s Winning Ways program.Created Final Census Enhancement Proposal to be used in future cases to provide consistency between multiple office regions and enhance efficiency.Performed technical… Show more Received a spot bonus for outstanding work in organizing and reducing lost time during office relocation.Received additional responsibilities from the manager to handle cases in our office as well as our sister branch office in Boston. Received outstanding performance for Mass Mutual’s Winning Ways program.Created Final Census Enhancement Proposal to be used in future cases to provide consistency between multiple office regions and enhance efficiency.Performed technical support for office staff on all aspects of networking, software applications and hardware.Assisted the manager in special projects ranging from marketing letters, MassMutual flyers, labels, inserts for individual applications, proposals, and various media for our agencies and clients. Maintained Proposal and Application Percentage of 100%. Maintained an overall average of 95.8 percent on quality control.Analyzed data from agencies and brokers. Prepped data to be viewed by Risk Management and created Case Design reports for producers utilizing Excel Spreadsheet, PowerPoint presentations, or combination thereof.Annual review points out honesty, versatility, and ability to learn quickly.Advance MS Excel user. Involved in intensive formula calculations and scripts for data analysis. Built database to handle information for satellite office cases. Created tables, forms, queries & reports using Microsoft Access. Show less

Responsible for training all users with ClearQuest fundamentals while customizing training to each development team, provide documentation for ClearQuest implementation, access, and information. Responsible for the maintenance and support of application development environments (Configuration Management/Change Request Management) using Rational ClearCase and ClearQuest tools for various application development organizations/teams, and managed multiple databases.Experience with… Show more Responsible for training all users with ClearQuest fundamentals while customizing training to each development team, provide documentation for ClearQuest implementation, access, and information. Responsible for the maintenance and support of application development environments (Configuration Management/Change Request Management) using Rational ClearCase and ClearQuest tools for various application development organizations/teams, and managed multiple databases.Experience with installation and maintenance using ClearQuest. Manage access to the ClearQuest defect report tool. Provide administration and ongoing support of the Rational product suite. As a Rational consultant, work within cross-functional teams, often providing support in multiple distributed application development teams simultaneously. Work closely with engineers to configure, establish, tune, and modify change control environment. Provide end-user support, helping users to understand application and purpose of the tools. Provide server support, ensuring that the tool is properly implemented and readily available.Work closely with the software engineering and test teams to bring continuous improvement to the configuration management tools and software development policies and processes. Build and deploy code to test, staging, and production servers, while managing build procedures and scripts. Show less