Michael Pepe Email & Phone Number

Bethesda, Maryland, United States

New York City

Head all trade and channel marketing activities for North, South and Latin American countries. Accountable for all digital activities including content, SEO and promotions, POP displays and training of all associates. Manage all aspects of pop-up stores. Work directly with brand team at HQ in Stockholm Sweden.

Served as Department Lead for retail in-store merchandising operations covering DAV, TAB, wearable, TV and mobile products. Hired and supervised two direct reports. Accountable for vendor selection / relations, product positioning / merchandising, and retail marketing research & analysis. Created new finance procedures gaining efficiencies. Recommended product POG / merchandising based on market intelligence and consumer insights. Prepared training documents and sessions for field marketing team. Sourced and vetted new supplier / vendors to increase efficiencies and lower cost.

New Jersey

Lead marketing manager for all DAV (Digital Audio & Video), DI (Digital Imaging), Tablet and TV in store merchandising. Developed all merchandising display needs based on product goals and objectives.Crafted and executed multi-prong marketing plan including print, digital, social and merchandisingthat grew DAV market share to highest level ever, exceeding all KPI and sales goals.

Created and executed strategic marketing plans for LCD and LED TV for the market leader in flat panel TV. Duties included product forecasting, pricing, channel management strategy, merchandising, P&L analysis, communications/advertising, and identification of product development needs. Developed strategy and prepared and presented on-site client-specific presentations utilizing detailed research data to assist sales efforts.

Created and executed strategic marketing plans for electronic keyboards, digital pianos and office products for a world-leading manufacturer of consumer electronics and business equipment solutions. Performed segment identification, P&L analysis, communications/advertising, and identification of product development needs. Attended numerous industry trade shows and grass roots events to promote the Casio brand. Forecasted and purchased related accessories by conducting vendor meetings, negotiating cost, evaluating quality, availability, and delivery competitiveness. Prepared and presented on-site client-specific presentations utilizing detailed research data to assist sales efforts. Developed reactionary sell-through ideas on a continual basis to reduce product inventory levels.

Responsible for all marketing/advertising/promotional projects, including annual distribution of 800MM+ pre-print catalog/insert program. Supervised, trained, and reviewed marketing support staff. Analyzed and presented findings of program results to senior management. Developed all promotional marketing and coordinated plans with third-party vendors, creative, purchasing, operations, legal, lost prevention, Internet, and communications departments. Provided all communications to stores concerning on-going and planned marketing programs.

Greater New York City Area

Bachelor Of Arts - Ba, Communications

Wset Level Iii