Mike Peterson Email & Phone Number

Los Angeles, Ca, Us

Century City, Los Angeles, California, United States

Culver City, California

End-to-end ownership of the product, user experience, design and technology for Prime Video app on Fire TV, covering a diverse range of content types including movies, series, partner channels, FAST channels, SVOD, and AVOD. Thrived in a fast-paced, ambiguous environment to develop and deliver state-of-the-art customer experiences, driving innovation and growth through data-driven decision making and cross-functional leadership. Orchestrated large-scale feature launches, optimized user experience, and implemented strategic initiatives that significantly enhanced customer engagement and satisfaction for a global user base of tens of millions across a varied content ecosystem. - Owned product roadmap development, balancing customer needs with business outcomes in a rapidly evolving digital landscape. - Spearheaded long-term product vision and strategy, taking calculated risks to align customer needs with growth objectives. - Drove cross-functional collaboration between engineering and design teams, resulting in increased engagement metrics and customer satisfaction.- Established cross-organizational Monthly Business Reviews. Led in-depth analysis of KPIs, usage trends, customer journeys, and ARPU- Led global A/B testing, executing numerous experiments to iterate and optimize the core user experience.- Authored product narratives driving org alignment through clear business requirements, user stories, and experimental designs. - Created and launched in-app services, including a cross-client customer retention service to increase engagement, and a customer feedback mechanism, reaching millions of global customers. - Led the engineering team in developing and launching a cross-client Tier 2 service for managing in-app affordances, strategically prioritizing customer notifications.- Led development and launch of global CX features for Amazon Original series, including ‘The Lord of the Rings' and 'The Boys', delivering immersive in-app bonus content.

Glendale, Ca

Owned all aspects of product strategy and development for Disney Junior Appisodes, an innovative interactive video subscription service, driving significant growth and innovation in children's digital entertainment. Generated $3M in incremental revenue and acquired 500K subscribers within the first year, reaching #1 Top Grossing iOS kids' mobile app on the Apple App Store.- Conceptualized and implemented a unique blend of entertainment and education, creating an engaging platform for young viewers. - Developed and executed comprehensive subscriber management strategy, encompassing acquisition, retention, and lifecycle marketing. Implemented data-driven content curation, dynamic pricing models, and quality assurance processes, resulting in sustained growth and a notably low annual churn rate of less than 2%. - Maintained consistent year-over-year subscription growth for four consecutive years through strategic content updates and feature enhancements. - Led complex cross-functional collaboration, orchestrating efforts across diverse teams including show runners, content producers, engineers, legal experts, and senior management. Aligned multiple internal divisions and external partners around a shared product vision, navigating intricate entertainment and technology landscapes to deliver innovative digital experiences. - Managed diverse team of fifteen professionals, including engineers, designers, product managers, and creatives, fostering a culture of innovation and excellence.- Received an Emmy® nomination for technical innovation, recognizing groundbreaking interactive storytelling capabilities.

Burbank, Ca

Developed and managed the comprehensive digital strategy and product management for Disney Channel, Disney XD, Disney Junior, and Radio Disney. Pioneered innovative digital distribution and marketing initiatives, including the launch of internet radio, mobile app development, and strategic partnerships with iTunes and Verizon's FiOS. Utilized data-driven methodologies to enhance user engagement and optimize product performance, resulting in significant revenue growth, expanded audience reach, and #1 Overall iOS app rankings across multiple products.

Burbank, Ca

Austin, Texas Area

Northridge, Ca

Burbank, California, United States

Mba, Business Administration And Management, General

Bs, Business Administration And Management, General