Michael Giannini Email & Phone Number

Introduced a formal sales and marketing program, collaborated with cross functional departments to unify structure, and directly managed a team of 12 consisting of national sales manager, regional managers, and account managers.• Created four new sub-brands, and worked with partners in Nicaragua and Dominican Republic to create custom blends and packaging in the premium cigar category.• Increased sales by 64% and led to the company’s record YoY growth at industry trade shows.• Launched brands in Switzerland and sold over $500,000 in one year in a Cuban cigar dominated market.• Established social media marketing programs with engaging content which increased following by 30%. • Served as the face of the brand and led in-store promotions and sales presentations for up to 500 consumers.• Designed and hosted 20+ webinars for consumers and retailers (achieved average of 1,500 views per session).• Participated in cigar rolling competitions to drive brand awareness and consumer engagement. • Developed the branding for Fall 2018 and secured collaborations with icons in the premium cigar industry.• Generated $100,000 and optimized marketing programs which drove a 20% increase YoY.

Developed and cultivated strategic relationships, and identified consumer preferences to build targeted sales strategies.• Evaluated corporate strategies, initiated an internal training program, and recommended solutions to enhance sales and marketing tactics to improve sales metrics and employee performance.

Conceptualized and prepared comprehensive product development program proposals for product innovation, and created sustainable change among cross functional and multicultural teams within the 3,000+ person organization.• Monitored and improved processes for shipping, receiving, and production in three international factories. • Managed the product development process from the concept phase to the post-launch analysis phase, and developed and tested product prototypes including all formulation specifications.• Ideated a small batch boutique cigar division, Foundry Tobacco Company, and developed small batch blends.• Generated $4.5 million in revenue over five years and increased revenue by 115% in 2016.• Foundry Tobacco Company brand was awarded “Best of the Best” 2013.• Led product development of the brand “La Gloria Cubana” from blend to launch and generated $6 million.• Developed and launched new blends, new product lines, and new packaging for core brands.• Amplified company revenue by an additional $52 million from 2013 through 2016.• Created packaging and blends for Cohiba and Macanudo; named “Best of the Best” 2014 and 2015.• Designed an educational presentation which won “Best of Show” at the IPCPR in 2013.• Created a personalized brand for Jay Z and his product design team under the Cohiba Comador brand.

Analyzed category and cluster marketing plans to align with brand strategy to achieve annual operating plan goals.

Assisted with General Cigar Company’s acquisition of La Gloria Cubana to ensure continuity among brands.