For over two decades, I’ve worked in all facets of business development including international sales, marketing, and product development. From launching boutique sales divisions to creating custom packaging and sales strategies for global powerhouse brands, I’ve worked with cross functional and multidisciplinary teams around the world. Formally trained in psychology, I hold an intimate understanding of consumer behavior, and have a proven track record of revitalizing brand perception to catapult multimillion dollar growth. Using consumer analysis and compelling engagement strategies, I easily define brand expansion plans, attract target customers, and leverage cross functional relationships to improve P&L metrics. As an industry veteran, I have built an arsenal of resources to help me conceptualize and execute bold ideas and innovations, which I’m excited to utilize as I explore new career ventures.Some of my areas of expertise include:➤ Collaborating with business partners and analyzing customer feedback to build data driven sales strategies➤ Identifying market opportunities and creating related product vision and marketing strategies to generate growth➤ Evaluating products, services, and competitive market position to plan and develop new business pipelines➤ Working with marketing and product development teams to create and implement launch strategiesIf you’re interested in learning more, I’d love to discuss how I can add value to your brand! Connect with me or reach out to me directly at gianninimichaelp@gmail.com.
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General ManagerVentura Cigar Company Apr 2018 - Jun 2020Introduced a formal sales and marketing program, collaborated with cross functional departments to unify structure, and directly managed a team of 12 consisting of national sales manager, regional managers, and account managers.• Created four new sub-brands, and worked with partners in Nicaragua and Dominican Republic to create custom blends and packaging in the premium cigar category.• Increased sales by 64% and led to the company’s record YoY growth at industry trade shows.• Launched brands in Switzerland and sold over $500,000 in one year in a Cuban cigar dominated market.• Established social media marketing programs with engaging content which increased following by 30%. • Served as the face of the brand and led in-store promotions and sales presentations for up to 500 consumers.• Designed and hosted 20+ webinars for consumers and retailers (achieved average of 1,500 views per session).• Participated in cigar rolling competitions to drive brand awareness and consumer engagement. • Developed the branding for Fall 2018 and secured collaborations with icons in the premium cigar industry.• Generated $100,000 and optimized marketing programs which drove a 20% increase YoY.
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Creative DirectorKretek International Oct 2017 - Apr 2018Developed and cultivated strategic relationships, and identified consumer preferences to build targeted sales strategies.• Evaluated corporate strategies, initiated an internal training program, and recommended solutions to enhance sales and marketing tactics to improve sales metrics and employee performance. -
Director Of Innovations │ Creative DirectorGeneral Cigar Jan 2011 - Aug 2016Conceptualized and prepared comprehensive product development program proposals for product innovation, and created sustainable change among cross functional and multicultural teams within the 3,000+ person organization.• Monitored and improved processes for shipping, receiving, and production in three international factories. • Managed the product development process from the concept phase to the post-launch analysis phase, and developed and tested product prototypes including all formulation specifications.• Ideated a small batch boutique cigar division, Foundry Tobacco Company, and developed small batch blends.• Generated $4.5 million in revenue over five years and increased revenue by 115% in 2016.• Foundry Tobacco Company brand was awarded “Best of the Best” 2013.• Led product development of the brand “La Gloria Cubana” from blend to launch and generated $6 million.• Developed and launched new blends, new product lines, and new packaging for core brands.• Amplified company revenue by an additional $52 million from 2013 through 2016.• Created packaging and blends for Cohiba and Macanudo; named “Best of the Best” 2014 and 2015.• Designed an educational presentation which won “Best of Show” at the IPCPR in 2013.• Created a personalized brand for Jay Z and his product design team under the Cohiba Comador brand. -
Director Of MarketingGeneral Cigar Jan 2002 - Dec 2010Analyzed category and cluster marketing plans to align with brand strategy to achieve annual operating plan goals. -
National Sales ManagerGeneral Cigar Jan 1999 - Dec 2001Assisted with General Cigar Company’s acquisition of La Gloria Cubana to ensure continuity among brands.
Michael Giannini Education Details
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Psychology
Frequently Asked Questions about Michael Giannini
What is Michael Giannini's role at the current company?
Michael Giannini's current role is Award Winning Sales and Business Development Executive with a Proven Track Record of Driving Multimillion Dollar Sales.
What schools did Michael Giannini attend?
Michael Giannini attended La Salle University.
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Michael Giannini
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Michael Giannini
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Michael Giannini
🔷🛠️Project Superintendent | Expert In Building Supervision, Construction Management, And Quality Assurance 🔷🛠️Mesa, Az
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