Michael Phelan Email & Phone Number

Springfield, Ma, Us

🔹 Leadership & ManagementAs the Senior Consultant and Division Leader at T3 Sixty, I lead the Technology Business unit, overseeing the division's long-term growth and profitability. This includes overseeing financial activities, performance metrics, and documentation within the division. I am responsible for establishing and executing business plans to enhance cost efficiency and improve the division's financial health. I set strategic direction, manage daily operations, and rigorously evaluate our performance. This position combines team development, business acumen, and strategic thinking around our clients' novel business challenges and opportunities.🔹 Growth & CollaborationThis role drives future growth by retaining and nurturing current client relationships, expanding our reach, and working alongside partners to grow the client base. I work to refine our consulting services in technology and marketing, thus driving our organizational growth and positioning T3 Sixty as a leader in the industry.🔹 Client Engagement & InnovationI engage with our clients to determine their specific challenges and craft solutions for the complex market and operational challenges present in the technology and real estate space. The role involves:✓ Advancing the firm's intellectual property, including expanding our knowledge base.✓ Refining research techniques.✓ Sharing our data and insights to lift the strategic capabilities of our clients and partners.🔹 Impact & AchievementMy role is a blend of strategic insight and practical application to place our clients at the pinnacle of industry innovation and success. I fuse leadership and business acumen with a strategic mindset, all while executing practical solutions that lead to tangible achievements in the industry.

At the intersection of technology vendors and real estate brokerages, my work enhances the customer experience, increases operational efficiencies, and drives revenue. This role is a unique confluence of strategic thought and hands-on implementation, positioning me at the vanguard of industry innovation and client triumph.Profile Experience Summary:→ Spearheading technology-driven projects from inception to fruition, ensuring alignment with client objectives and our company's ethos of excellence→Leading consultative engagements and delivering strategic recommendations to drive transformative change→ Enhancing T3 Sixty's intellectual property through innovative research and development, contributing to the firm's standing as an industry leader→ Collaborating across various teams to share knowledge and bolster broader consulting initiatives, reinforcing T3 Sixty's collaborative cultureActively supporting business development through strategic proposal design and persuasive pitch presentations

Asheville

I was a strong brand advocate and seasoned marketing professional with over a decade of success leading an award-winning team of managers and credentialed creatives. My team delivered agency-level services to 450 individual contributors, four business divisions, and a host of external clients. I was honored to serve as a member of senior leadership for one of the top 200 real estate firms in the US.Our team supported:→Digital marketing and lead generation→Brand strategy and stewardship→Content and video marketing→Design services→Copywriting→Thought leadership and education on industry and market trends

Asheville, North Carolina Area

Over ten years, I transformed the Beverly-Hanks marketing department from a two person print shop into a team of thirteen credentialed creatives and marketing assistants. Simultaneously, we built and launched a complete martech platform that exceeds industry performance for user interactions, lead generation, and conversion. The suite includes a custom website, CRM, digital to print, and email marketing modules.As a strong brand advocate, I led an award-winning brand refresh for 45 years old legacy brand that included creating a style, tone, and imagery guide for print, digital, and video mediums.Building on the success of the brand refresh, we launched a co-branding initiative that retained or recruited $250M in sales volume over 24 months. The program's innovative approach for partnering with sub-brands while protecting the efficacy of Beverly-Hanks led to a speaking engagement at the industry's annual international conference during the opening session.

Analyzed financial, tax, and credit statements for preliminary credit approval.

Established a niche for marketing investment, single-family, and land tracts.

Energized non-profit outdoor constituency through website content, an 84-page magazine, targeted direct mail solicitations, hosting special events, and public relations.

Certification, Google Analytics

Learned to implement tracking code, and set up data filters. Able to navigate the Google Analytics interface to set up reports, custom.

Certificate In Digital Media And Marketing

Exclusive professional development program in the very latest digital media and marketing strategies available. Course work included.

Master Of Education, Recreation And Tourism Management

Bachelor Of Science, Marketing