- Leading the visual strategy, store implementation and head office and field teams across Frasers Group Premium Lifestyle portfolio, including House of Fraser, Frasers, Jack Wills, Scott’s, Tessuti and USC- Responsible for ready-to-wear, fashion accessories, footwear, home, and beauty

- Manage key visual and commercial operational planning across fascia and group visual structure including Beauty, Home, Apparel, Footwear and Accessories- Lead the alignment and control of the operational visual space, merchandising structure to sit within the business documentation and forward processes- Lead with planning merchandising guidelines based on business strategy, commerciality, profitability and with the customer experience in mind.- Set process and support a team to produce weekly and seasonal visual store communication that is aligned to business structure and strategy. Align to marketing strategy with brand/promotional campaigns, planning and communication of window schemes and product- Analyse sales and stock information to react to in-season trading patterns and product activity- Work alongside buying and merchandising department to develop content and communication that reflects our key business objectives- Develop and lead processes alongside the commercial team to assist in space planning and shopfit design- Design and deliver a visual merchandising training structure for new and existing management at the central- Lead the visual merchandising development of retail management and support teams with the field and within the store opening and support programme- Support the Group Head of Visual and Creative on new elevation projects

+ Planning merchandising guidelines based on commerciality, profitability and with the customer experience in mind+ Managing all visual elements for new store installations and re-fits+ Designing and delivering visual merchandising training of new and existing management at head office-based training centre in Nottinghamshire+ Managing external brand merchandisers to ensure brand visual guidelines are met, whilst remaining true to the USC customer experience+ Producing weekly store bulletins for the stores regarding new products and price change lines+ Analysing sales and stock information to react to in-season trading patterns and product sell through+ Working with the buying department to develop packaging that reflects key objectives – clarity to the customer whilst maximising product density per space+ Working with the projects department to develop timely guidelines for new stores and unitary

Manager of all internal communications for USC stores and Head Office. Ensuring that visual and commercial communications are concise, timely and appropriate to prevent mixed messages. Maintaining the rhythm and routine for stores, ensuring all businesses are aligned and that the organisation is working to the same processes.

Responsible to provide the vision and direction to maintain and grow Alex Christopher as an iconic brand around the world.  Ensure the successful long term strategic development of the brand, in line with the needs of target audience and the commercial business objectives.

Responsible for the management of all high street retail boutiques, merchandising, external suppliers, visual merchandising, ecommerce, PR and social media.

Responsible for in store (Sheffield Meadowhall) and regional (Leeds, Liverpool & Manchester) displays