Mike O'Brien

Mike O'Brien Email and Phone Number

Retired @
Mike O'Brien's Location
Lakeville, Minnesota, United States, United States
Mike O'Brien's Contact Details

Mike O'Brien work email

Mike O'Brien personal email

n/a
About Mike O'Brien

My career has been focused on creating and growing new markets for more sustainable renewable-based materials and energy. I have developed go-to-market business strategies for more than a dozen products and companies during my career. Creating, building, and growing brands using superior customer service, stakeholder opinion gathering, and consumer engagement techniques, including formal research with crucial market segments, have been critical components of these successful programs.

Mike O'Brien's Current Company Details
O'Brien Inc.

O'Brien Inc.

Retired
Mike O'Brien Work Experience Details
  • O'Brien Inc.
    Senior Director Of Retirement
    O'Brien Inc. Feb 2022 - Present
    Greater Minneapolis-St. Paul Area
    Proficient at celebrating each day like it's Saturday.
  • Growth Energy
    Vice President Of Business Development
    Growth Energy Dec 2011 - Feb 2022
    Greater Minneapolis-St. Paul Area
    Responsible for the go-to-market business-to-business and business-to-consumer strategies and execution for introducing a new, more sustainable biofuel product for the United States. It was essential to create the process for developing our strategy while engaging and communicating with key stakeholders like employees, the management team, our board, and the biofuels industry. Key results included generating more than $800 million in sales in 2021. Also, more than $150 million in public and private grants were successfully obtained through my leadership. Through innovative partnerships, I created market access through 20 major retailers like Sheetz, Kwik Trip, Casey's General Stores, Kum & Go, Murphy USA, Family Express, Thorntons, Minnoco, and Cenex. Working collaboratively with these retailers, I led the creation of a national brand using consumer research, field trials, and sales analytics to optimize best marketing practices to maximize biofuel sales. Sales grew more than ten percent during COVID as I quickly revised our go-to-market strategy through video technology, online marketing, and more reliance on established customer relationships.
    View
  • Prysmian Energy Business
    Director Of Global Marketing & Communications
    Prysmian Energy Business Apr 2005 - Nov 2011
    Greater Minneapolis-St. Paul Area
    Responsibilities included developing the marketing and communications strategy for the global renewable energy (wind, solar, tidal) and oil & gas market electrical infrastructure segments. While in this role, I identified and created a sales and marketing strategy focused on key market segments that yielded a new $300 million opportunity for the division. Working in collaboration with our global network of five electrical infrastructure production facilities in the United States, Singapore, China, Norway, and the Netherlands, along with the sales team and senior management team, required superior communications and project management. A key initiative in this role included re-branding the 100-year-old company's effort into a more relevant and valuable partner for critical customers, especially those engaged in building infrastructure for the renewable energy markets.
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  • Cargill Dow - Natureworks Llc
    Director Global Marketing Communications
    Cargill Dow - Natureworks Llc 2000 - 2005
    Remote
    Created the global marketing communications program for the company during the startup and introductory phase of a more sustainable biopolymer that replaced petroleum-based materials. Also, I developed and led the company's sustainability program that engaged the global environmental community, including authoring the company's first sustainability report. I created a consumer brand for seven business units through research and partnerships with more than 30 major global food, bedding, packaging, and clothing brands. Served as chief spokesperson for the company and designed a public relations program that generated more than 2,000 feature stories per year, including placement in marque media like Wall Street, Fortune, London Times, StarTribune, USA Today, Forbes, Japan Times, and CBS Evening News. The marketing budget grew from $750,000 to $18 million through demonstrating to the CEO and CFO the impact co-branding/marketing activities had on generating company revenues.
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Mike O'Brien Skills

Business Development Strategy New Business Development Marketing Marketing Strategy Renewable Energy Strategic Planning Public Relations Energy Product Development Brand Management Sales Management Management Leadership Social Media Market Research Relationship Marketing Business Strategy Renewable Resources Petroleum Marketing Management Cross Functional Team Leadership Market Analysis Brand Development Business Planning Advertising Start Ups Manufacturing Sales Biofuels Market Development International Business Market Planning Product Launch B2b Product Management Product Marketing Competitive Analysis Program Management Marketing Communications International Sales Strategic Partnerships B2b Marketing Entrepreneurship Corporate Communications Oil Crm

Mike O'Brien Education Details

Frequently Asked Questions about Mike O'Brien

What company does Mike O'Brien work for?

Mike O'Brien works for O'brien Inc.

What is Mike O'Brien's role at the current company?

Mike O'Brien's current role is Retired.

What is Mike O'Brien's email address?

Mike O'Brien's email address is mo****@****rgy.org

What is Mike O'Brien's direct phone number?

Mike O'Brien's direct phone number is +195221*****

What schools did Mike O'Brien attend?

Mike O'Brien attended St. Mary's University Of Minnesota, University Of Michigan - Stephen M. Ross School Of Business, Iowa State University, University Of Minnesota - Waseca, York University - Schulich School Of Business.

What are some of Mike O'Brien's interests?

Mike O'Brien has interest in Children, Environment, Economic Empowerment.

What skills is Mike O'Brien known for?

Mike O'Brien has skills like Business Development, Strategy, New Business Development, Marketing, Marketing Strategy, Renewable Energy, Strategic Planning, Public Relations, Energy, Product Development, Brand Management, Sales Management.

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