As the Head of Content Planning & Editorial for Scientific Communications and Innovation at GSK, I led development and execution of the global R&D communications innovation story across multiple channels and audiences. With over 15 years of digital marketing communications experience, I have a proven track record of driving impactful and innovative campaigns for diverse clients in the pharmaceutical, biotechnology, consumer health, corporate, and CPG sectors.I've spent the majority of my career at the forefront of business transformation in the digital marketing communications world including: - guiding healthcare companies to evaluate and launch their first go-to-market web strategies- developing first-to-market corporate and product strategies in social media for CPG companies - launching first-mover mobile websites and SMS implementation for consumer brands- transforming communications strategies and campaigns through the use of data and analytics - counseling organizations on the transition from in-person to virtual to hybrid marketing operationsBuilding on this experience and looking ahead I am eager to help organizations tackle:- integrating generative AI tools and processes into their workflow and strategic operations,- storytelling in the age of seemingly endless media fragmentation,- and building teams of professionals who are ready to think and operate differently.I also have extensive experience managing cross-functional teams and complex projects, and leveraging data and insights to optimize performance and outcomes. I am passionate about creating powerful brand narratives, stories, and experiences that connect with people on an emotional level and inspire action.
Listed skills include Social Media Marketing, Digital Media, Social Media, Crisis Communications, and 21 others.