Michael Presson Email & Phone Number

East Hanover, New Jersey, United States

Lead content strategy for key oncology brands within the commercial organization on behalf of the Novartis Content Lab.Partner with cross-functional leaders within the Novartis Integrated Marketing Organization to define and implement holistic content strategies across the consumer and HCP brand ecosystem.Liaise with agency teams to support strategic planning, elevate creative and content executions aligned to a defined content strategy, and enhance the overall experience for how agency teams can best drive business objectives.

United States

A clear and compelling marketing communications strategy is essential in today's rapidly evolving digital landscape. MLP Digital Consulting partners with businesses to navigate transformation, optimize operations, and build strong brand reputations. Our core areas of focus include, but are not limited to:* Developing comprehensive digital and social media strategies and content* Crafting editorial strategies, plans, and immersive content* Guiding executive and corporate communications and thought leadership initiatives* Shaping product and brand strategies* Designing corporate reputation campaigns* Conducting competitive and industry assessments* Establishing measurement and KPI frameworks* Integrating generative AI tools and processes into company workflow* Counseling on the development and implementation of AI policies

New York City Metropolitan Area

Founding member, drummer and business manager for the 80s rock cover band, The Gilfords. Responsible for coordinating bookings, negotiating contracts and overall compensation. Performed at more than 350 corporate, private and public events since 2003. The Gilfords are New York's premiere 80s rock cover band. The band has spent the last 15+ years blowing roofs off bars & turning parties into unforgettable nights. No shtick, just an all out party. The majority of The Gilfords repertoire is 80s rock and pop music including songs by AC/DC, A-Ha, Bon Jovi, Def Leppard, Guns 'n' Roses, Journey, Naked Eyes, Pat Benatar, The Outfield, U2 and Van Halen. If you're looking for a party, The Gilfords are the band for you.The band performs regularly at bars/clubs in the New York City area and for private and corporate events including weddings throughout the country.Contact us to schedule an event and for more information including references: thegilfords@hotmail.com. You can also check out the band online at www.facebook.com/thegilfords.

New York City Metropolitan Area

Responsible for communicating an integrated science and innovation story across global R&D communications.

Greater New York City Area

Led digital health offering and client relationships for Weber Shandwick NY office across a portfolio of pharmaceutical/biotech/health clients to engage patients, caregivers, providers and other key stakeholders. Digital Marketing Strategy & Planning-Advanced agency capabilities to analyze client business challenges through an integrated marketing lens-Built and led cross-functional agency and client teams responsible for creative, social, editorial, production, paid media and analytics-Managed U.S. and global corporate, executive and product digital and social content operations for product launches, regulatory milestones, medical meetings and awareness campaigns-Identified and developed digital solutions including websites, voice assistants, social media channels and data visualizations -Identified, vetted and implemented digital paid media campaigns across social, native, video, display, content partners and media publishers (e.g., T Brand Studio, Hearst, Refinery29, Wired)-Developed practice-wide measurement frameworks and dashboards tied to business objectives and KPIs -Created campaign effectiveness studies including Millward Brown Digital, Nielsen Brand Effects and Oracle/Datalogix-Oversaw analysis of campaign performance, optimizations and reportingLeadership, Operations and Talent Management -Established and grew NY digital health practice to 15+ staff with oversight of performance reviews, promotions and raises; indirect oversight of 30+ staff across North America-Directly led digital health client relationships exceeding $5MM in annual digital revenue; increased revenue twentyfold in five years-Guided financial health of P&Ls in partnership with practice/client leads and finance department with responsibility for ongoing revenue/forecasting-Created global and U.S. business plans to identify organic and new client opportunities, expanded and retained high-performing talent and identified strategic partnerships to drive revenue growth

Greater New York City Area

Led day-to-day operations of NY digital team and managed a team of 25 people serving clients such as Eli Lilly, Proctor & Gamble, Ferrero and United Technologies. Responsible for leading digital, mobile and social media strategy across a wide range of MSL New York's client roster including consumer, corporate and healthcare.

Provided strategic counsel on digital media engagement policies and procedures from both a corporate and product perspective, as well as creative digital and social media strategies for GCI Health clients, which include major pharmaceutical corporations.

Greater New York City Area