Michael Reardanz, Cmp, Citp Email & Phone Number

Miami, Florida, US

Scottsdale, Arizona, US

• Member of 5-person global events team responsible for the execution of 75+ annual events / trade shows annually.
• Supported strategic planning initiatives for all internal/external in-person & virtual events including conferences, trade shows, webinars, product road shows, incentive trips and executive-level events.
• Responsible for the seamless execution of JDA's annual customer events, ICON (US) & ICON EMEA (International), with event budgets in excess of $4 million and over 3,000 attendees.
• Developed and managed all aspects of event logistics including agenda/program development, site selection, contract negotiations, sponsorships, F&B, executive events, air/ground transportation, registration, housing.
• Oversaw an annual food & beverage budget in excess of $4 million.
• Negotiated and managed hotel room blocks with 7,000+ cumulative room nights.

Richardson, Texas, US

• Developed and managed 12 grand opening events for Saks Fifth Avenue OFF 5TH locations nationwide that exceeded sales targets by over 70%.
• Conducted strategic marketing analysis and created local store marketing initiatives, managing a budget of over $1 million.
• Created and implemented go-to-market strategies that maximized brand awareness and exceeded customer loyalty program membership goal by almost 200%.
• Responsible for the creative direction and management of marketing materials including direct mail, in-store signage, promotions, and out-of-home advertising.

Coppell, TX, US

• Successfully closed and managed over 400 events per year, generating revenues of over $500,000.
• Exceeded budgeted sales targets every quarter through conversion of sales leads and upselling strategies.
• Assisted the Sales Manager in pursuit of quarterly sales plans to maximize corporate and social market segments.
• Conducted site visits and tours to sell the Main Event experience.
• Designated trainer for the Sales & Reservations department.

Scottsdale, Arizona, US

• Responsible for the management of annual sales conferences, user group conferences, corporate incentive trips and external events/trade shows with a working budget in excess of $4 million.
• Lead Project Manager for all external web seminars and corporate-wide email marketing initiatives.
• Successfully managed all aspects of the breakout session programs for i2’s two largest annual events attended by over 4,000 patrons.
• Acted as the liaison between i2 and over 300 key high-tech and logistics customers.
• Developed and implemented the initial roll-out of i2's customer loyalty program.
• Created and maintained the customer reference and implementation databases utilized by the global sales team.

Scottsdale, Arizona, US

Plano, Texas, US

Citp - Certified Incentive Travel Professional

Cmp - Certified Meeting Professional

Mba, Marketing

Bba, Marketing