Mike Rios Email & Phone Number

Egg Harbor, New Jersey, United States

• Creative leader for the digital Spirit brand, overseeing the image of the brand in ecom and email channels as well as managing/mentoring the creative team.
• Digital/DTC Creative: The online experience on SpiritHalloween.com, including all marketing assets

Greater Philadelphia

• Design and marketing direction including print, digital, email marketing, social/content marketing assets, hard goods development, video editing and motion graphics design.
• SV Sports: svsports.com - creative direction, email and content marketing including assets
• Included Health: includedhealth.com - iconography, internal documents
• Faction Skate: factionskatecompany.com - soft goods design including materials, tech pack, brand consulting
• Ladder - ladder.openfit.com - content marketing assets
• Unique Industries: favors.com - videography on set, video editing and motion graphics

West Grove, Pennsylvania

• Senior creative leader for the Dansko brand, overseeing the image of the brand in all channels as well as managing/mentoring the creative team.
• Brand Direction: Strategic direction for how the brand comes to life.
• Brand Design: Visual identity for both internal and external brand communications.
• Retail Marketing Design: Promotional brand items, fixture design, signage, retailer collateral/assets.
• Digital/DTC Creative: The online experience on Dansko.com, including all assets.
• Content: Brand storytelling in owned platforms including social media.

Greater Philadelphia Area

• Directed and maintained brand identity across all channels while driving revenue from $100M to $250M over growth of 55 stores to 127 stores
• Lead weekly discussion across buying departments to define clear brand vision and define messaging for core customer, as well as target key product stories
• Oversaw design of internal collateral, in-store signage/promotional banners, sign kit, and all campaign advertising (digital and print)
• Responsible for design, branding and all content for in-store VILLA Network TV displays including video/photo/title animation, video prep, and updating
• Worked with CMO to develop quarterly marketing campaigns, then implement with creative and marketing teams
• Oversaw creative production for ecommerce business (photo/copy/design). Contributed to launch and growth of site from $0 - $30M over 4.5 years.

Greater Philadelphia Area

• Recruited as the Online Merchandiser and Photographer to launch ruvilla.com and help bring a 25 year old brick and mortar business to the ecommerce world.
• Responsible for all product photography, descriptions, uploading and merchandising of all VILLA inventory for www.ruvilla.com
• Conceptualized and executed all photography for marketing campaigns including Allen Iverson, Wale, Fabolous and Dave East among others.
• Perform weekly site product analytics as well as website hygiene
• Developed and refined product enablement process (with IT and ecom fulfillment teams) from receiving to enabled on site to maximize product margin and turn
• Managed photo studio, including all equipment and product sample procurement

Greater Philadelphia Area

• UBIQ (now atmos) & KicksUSA (now SnipesUSA)Joined as the webmaster, and quickly inherited many more projects beyond theweb. Promoted to Creative Director after 1.5 years and built both the UBIQ andKicksUSA lasting.
• Directed and maintained brand identity for two multi-million dollar ($50M combined) brands across all channels over growth of 5 stores to 33 stores
• Oversaw design and production of private label apparel line, company collateral, in-store signage/promotional banners, and all advertising (online and print)
• Responsible for design, building and updating of e-commerce website (including content), along with producing store/company email newsletter
• Sourced, organized and designed collaborative products with vendors and artists including Stussy, Undefeated, Puma, Mitchell & Ness, Reebok, Vans, Eric Elms
• Acted as in-house photographer for all merchandise as well as store and staff photos.

• Tunr was the first brand dedicated to creating an aftermarket for footwear. We built designer socks and laces for iconic footwear styles from iconic brands. We launched in Holiday 2010 and produced a successful.
• Created original graphics for socks and laces pairing them with iconic footwear styles
• Responsible for all sock and lace graphics via intarsia knit application
• Consultant on packaging, marketing and web presence

Greater Philadelphia Area

• Founded and operated a successful apparel line in the action sports world, with a top tier team of athletes while still in college.
• Managed apparel production (tees, fleece, headwear and accessories) for 2 annual seasons for nearly a decade.
• Oversaw and performed hands-on design of tee and apparel graphics.
• Oversaw vendor production on silk-screened, embroidered and cut and sew items.
• Worked with Co-Founder on distribution to national/international retailers.
• Co-managed team of athletes with monthly video and photo requirements as well as budgeting and expenses for tours and photo/video shoots.