Michael Roberts Jr. Email & Phone Number

New York, United States

• Lead the strategic development of multi-channel marketing campaigns and ensure their execution to support customer engagement in key product areas for both regional and global markets.• Set key parameters (audience, CTA, featured product, etc.) for marketing campaigns to ensure alignment with commercial growth/retention, revenue, audience engagement and other key performance indicators (KPIs).• Decide measurable goals for marketing campaigns to track, monitor and report on ROI.• Collaborate with Marketing Insights, Sales and other specialized teams to test and optimize high impact and personalized campaign journeys.• Manage T&F’s Advanced Learning - Americas B2B regional budget, ensuring investment is placed in high value/return areas.• Interpret customer/user data and provide recommendations to better enhance content localisation and adaptation based on customer needs, setting high standards for planning and deliverables.

New York, New York

• Manage product marketing strategy from ideation to launch, using research and customer data to fuel new concepts and strategies for campaigns and content pieces.• Design original content and marketing collateral including: webpages, articles, posts, book samplers, infographics, and web/print advertisements for use in email, social, ad campaigns, conferences, the Taylor and Francis website, and at industry events.• Create reports, decks, and presentations to synthesize campaign performance, insights, and measure impact for key stakeholders as well as to analyze the outcomes of campaigns to recommend on-going and future optimizations.• Lead A/B testing of email campaigns and overall campaign analysis to optimize customer engagement, awareness, and usability of T&F products using Salesforce Marketing Cloud’s Email Studio.• Collaborate with multiple teams (Design, Sales, Customer Relations Management, Legal, etc.) on cross-functional projects to gather research, determine trends in customer interaction, and successfully market print products, digital platforms and products, and library resources. • Create integrated marketing campaigns for key titles throughout product lifecycle by collaborating with editors, sales, and the larger international marketing department.

Greater New York City Area

• Collaborated with marketing department to develop budgets and manage editorial and production plans set for approximately five projects per quarter.• Wrote engaging copy for back covers, website product pages, seasonal catalogues, and marketing materials. • Attended five national conferences and managed the company booth promoting and selling Garland Science and Routledge titles and media.• Effectively processed specialist reviews, rights permissions (text, images, and media), and contributor content. • Maintain project cost analysis worksheets, keeping monetary transactions recorded and up-to-date.

Greater New York City Area

• Worked on 20+ signed Chemistry, Biochemistry, Molecular Biology, and Neuroscience projects under the Vice President of Garland Science, Senior Acquisitions Editor, and Senior Developmental editor.• Researched and compiled College/University course data, identifying new textbook ideas and authors.• Copy-edited and proofed manuscript and digital media with great detail from proposal to production stages.• Created developmental review materials such as email solicitations and reviewer/student questionnaires.• Maintained author, production, and marketing contact databases.

Greater Atlanta Area

Greater Atlanta Area

Greater Atlanta Area

Oxford, Georgia

Greater Atlanta Area