Michael Lopes Email & Phone Number

United States

Nashville, Tennessee, United States

Charleston, South Carolina, United States

• Develop and execute brand strategy while overseeing the organization's social media plan and content calendar from conceptualization to implementation• Collaborate across departments to create impactful email marketing strategies, while overseeing database of 300,000+ subscribers• Oversee four full-time staff, four interns and 20+ media & trade/grassroots partnerships• Work closely with ticketing department to drive ticket sales through marketing strategies and sponsorship sales to ensure all sponsor and client content & assets are delivered• Collaborate with marketing agency to execute media buying strategy for TV, radio, digital and print advertising; create TV commercial strategy, write scripts and assist in production• Lead design and maintenance of RiverDogs primary and merchandise websites• Direct paid digital media campaigns; ensure optimization to effectively engage new & existing customers• Notable Achievements: (1) Rank Top 5 in MiLB for single-game ticket sales for the 2023 season; most revenue generated in team history (2) Achieve Top 5 most followers in Single-A MiLB on all social platforms; Gain of 10k+ followers on Instagram, as well as Top 5 total cross-platform community size, impressions and engagement(3) Generate a year-over-year growth of over 25% in merchandise and retail sales, yielding more than $1 million in revenue via website campaigns, social media, and email marketing efforts

New York, New York, United States

• Provided strategic support for Delta Airlines’ Olympics partnership and Popeyes' sports partnerships, created recap decks and newsletters for clients, and worked cross-functionally with marketing and creative agencies for event and media planning• Managed digital media assets to develop holistic Olympics campaign that tied into overall brand strategy; led Olympics media reporting and delivery tracking• Developed and implemented Olympics-focused sponsorship and marketing/media strategies to create customized multi-platform integrated marketing campaigns to maximize value• Primary day-to-day contact with NBCUniversal; acted as direct liaison between strategy and investment team; led weekly client status meetings and handled internal/external approvals• Maintained in-depth understanding of strategic sponsorship opportunities; developed comprehensive reporting and business intelligence analyses

Trenton, New Jersey, United States

• Developed marketing relationships with 10+ sports and entertainment partners across New Jersey• Managed all advertising campaigns and projects, handled approval and routing/trafficking process of creative assets including TV, social, digital, out-of-home billboards, and radio• Created and presented product campaign briefs; reported on advertising campaign results, tracked products and promotional materials, and assisted in creative asset development• Communicated and collaborated with creative and media buying agencies to support the creation, development and implementation of integrated marketing and communication plans• Coordinated the execution of all brand and product advertising initiatives, focusing on project management, media channel planning and optimization, and creative tone

Florham Park, New Jersey, United States

• Coordinated and aided in the development of marketing strategies and growth initiatives for all youth sports teams; assisted with email marketing campaigns and community relations efforts• Updated and maintained youth sports brand and social media presence across all accounts and platforms by creating and publishing content in the form of graphics, videos and photos• Served as photographer and videographer during summer camps and youth sporting events• Analyzed and recorded data to monitor campaigns and evaluate results

Clemson, South Carolina, United States

• Created social media content for athletics and individual sport accounts; maintained website• On-boarded student-athletes to Opendorse to maximize and monetize their brand• Assisted with photo and video shoots during summer Football Showcase event

Spartanburg, South Carolina, United States

• Created content for use on social media, print, website and in-arena signage• Created video board content for basketball arena and football stadium; aided in photoshoots• Led social media efforts during 2019 Men’s Basketball NCAA Tournament; Top 25 interactions in March via Skullsparks• Directed student workers at tennis, lacrosse and baseball games; ran music and PA announced

East Rutherford, New Jersey, United States

• Actively sold, handled and distributed 50/50 raffle tickets within MetLife Stadium• Exceeded sales goal for 2018 NFL season; sold over $18,000 in 50/50 tickets; top 10 seller

Cranbury, New Jersey, United States

• Created sponsorship proposal that raised over $30,000 for client’s charity event, generated content for social media, composed press releases and conducted market research• Served as an Event Brand Manager and Ambassador for Horizon Blue Cross Blue Shield of NJ, Green Giant, and RWJBarnabas; executed and managed on-site activations at college sporting events, charity walks and golf tournaments from set up to break down; interacted with customers and educated them on product offerings• Worked with BIG3 Basketball League, created content and assisted in event marketing

Cortland, New York, United States

• Ran Cortland Athletics social media accounts; gained over 1,000 followers on Instagram• Promoted upcoming athletic events with the creation of graphics and flyers• Held leadership roles as Executive Board Member for the National Society of Leadership and Success and as President, Marketing Team Leader for the Sport Management Club

Lakewood, New Jersey, United States

• Facilitated all ticket purchases and exchanges at the Box Office on game days

Master Of Science - Ms, Marketing

Bachelor Of Science (B.S.), Sport Management