Where Entertainment + Communication align.

I helped spearhead the launch of Prime Video's Thursday Night Football alongside Amazon, which includes booking a satellite media tour (SMT) for their broadcast talent.JONESWORKS is an award-winning, full-service communications, marketing & management agency representing an elite roster of talent lifestyle and consumer brands. We develop strategies that enable brands to authentically connect with consumers, create leadership positioning, top of mind awareness and solidify relevance in the marketplace. We’re at the forefront of the constantly expanding media landscape, anticipating change and creating effective strategies for your specific needs. We think big, plan meticulously and involve you in every step of the process to promote your brand, optimize your profile and champion your cause. At JONESWORKS, we provide a tailored mix of public relations, marketing and brand-building designed to reinvigorate established brands and convert blue chip prospects into full-fledged beasts. Whether you’re a wily vet in search of rejuvenation or a young noisemaker ready to make the leap, we can tailor a bespoke plan just for you.Connect with us...Twitter & Instagram: @jonesworksFacebook: @jonesworksPRWebsitehttp://www.jonesworks.com

• Oversee the development & implementation of results-driven publicity campaigns, pre-launch, launch and beyond; using traditional and out of the box tactics that build buzz and creates cultural moments for streaming platforms, studios, and startups - weekly tune-ins, exclusive clip & asset placements, to pitching creative story ideas & organizing press days with talent; Hulu Originals produced with Sonar Entertainment- WWII drama Das Boot, and new genre-bending, teen sci-fi hip-hop series Utopia Falls (1.13B global impressions); TNT’s Sixth & Final Season of Animal Kingdom, ABC’s Les Norton, Netflix’s Alien Xmas, AT&T Audience Network’s Mr. Mercedes, FOX’s Game of Talents with Wayne Brady; Unicorn Hunters with Lance Bass; programming & development announcements for Halcyon Studios; transforming FOX SOUL from an OTT streaming platform that celebrates black culture, to a prolific programmer on the rise (10.9B impressions).• Campaign the narrative, messaging and positioning behind Hillman Grad Records, founded by Emmy award-winning writer Lena Waithe; secured a feature in Billboard timed to Black Music Month on their one-year anniversary since the venture with Def Jam Records.•Establish and convey Creator+ as a next-generation studio & distribution platform that is diversifying the entertainment experience - financing, producing, & distributing feature-length films from today’s top creators & emerging storytellers – JANE with Riverdale's Madelaine Petsch & Chlöe Bailey; Diamond in the Rough with Griffin Johnson; book sales for upcoming feature The QB Bad Boy and Me with Noah Beck increased by +300%.•Manage event logistics, invites, red carpet and press for TIME’s Women of the Year, Spotify’s GRAMMYs Best New Artist event, VIP reception for Spotify’s THR cover; National Geographic’s Earth Day Eve Celebration and Clive Davis' NYC Homecoming concert.•Position world-class creatives/executives as industry innovators & disruptors that shift the status quo in Hollywood.

Established in 1991, DKC is one of the top 10 independent firms in the United States by fee revenue. Based in New York City with offices in Los Angeles, San Francisco, Chicago, Washington, DC and Miami, DKC is a full service public relations, marketing and government affairs company, providing all communications services including strategic counsel and planning, media relations, digital and social media, integrated marketing, executive positioning, crisis management, public affairs, original content development, event production, advertising and branding. The agency’s diverse client roster includes Fortune 100 companies, entrepreneurs, non-profits and creative individuals across a broad range of industries.Moreover, I am honored to be part of the DE&I Committee, to create meaningful, systemic change toward more equitable environments within our organization and across the industry.

We are a global summit and community that unites tomorrow’s leaders with CEOs, CMOs & cultural icons to create the world of tomorrow. Our 2-day flagship summit is designed to connect, educate, and inspire you in both your personal and professional lives.

Spearheading PR for their pre- Oscars reception - "An evening honoring Women and Inclusion."With the Oscars race underway, TheWrap, the leading digital-first news organization covering the business of entertainment and media, and WanderLuxxe, a membership-based luxury experience brand, hosted an intimate reception with this year’s Academy Award nominees entitled “An evening honoring Women and Inclusion" on Wednesday, February 13th at Norah in West Hollywood. We are proud to bring together the leading women and diverse nominees of the season to raise a glass to the values we all share. Nominees included: Grammy nominated award winning producer & songwriter Diane Warren (RBG doc. “I’ll Fight,” featuring Jennifer Hudson) (Original Song)Mary Zophres, Netflix’s “The Ballad of Buster Scruggs” (Costume Design)Mildred Iatrou Morgan, “First Man” (Sound Editing)Shannon Dill, Producer, “Free Solo”Melissa Berton, Producer, “Period. End of Sentence.” (Best Documentary Short) Talal Derki, Director, “Of Fathers and Sons” (Best Documentary Feature)

*Company layoffs in mid-January (PMK merged with Rogers and Cowan). My role was an Account Supervisor, where I was a hybrid between entertainment, Film + TV and brands.Hands-on strategic communications advisor and Publicist for studios, films, media companies, C-Suite Executives and lifestyle brands; skilled in developing a steady cadence of impactful publicity that drives home compelling narrative to convey the vision and business priorities, while putting an emphasis on innovative programs, products and experiences that connect world-class brands with consumers. Proven ability to think innovatively, connect the dots and craft messaging that evolves the story; spotlighting transformational work and awareness to consumer and business press. Successfully spearheaded initiatives and large-scale campaigns, timed to long leads, dailies, weeklies, broadcast, radio and online publications. Responsible for content creation (press releases, communications planning, talking points, speeches, briefing docs, strategy to revamping Executive bios). Skilled in engineering creative narratives and unearth dynamic story angles to leverage moments with clients into the cultural conversation of Hollywood, business, politics and culture. Clients include: DIRECTV, Samsung, Russo Bros./ AGBO (Avengers: Infinity War | Avengers: Endgame), VICE Media, Combs Enterprises (Sean Diddy Combs), STX Entertainment, REVOLT Media & TV, Tyler Perry Studios, Primary Wave, Warner Bros. Digital Networks, Kodak, Human Rights Campaign, Bold Films, PTTOW!, Saban Films, AT&T Hello Lab, Vertical, Kanopy, blu, Kids at Play, BrainPOP; and securing speaking opportunities for the Showrunners of HBO’s Westworld Jonathan and Lisa Joy Nolan, and Grammy/Multi-Platinum Producer Teddy Riley.

•Implementing tactical media relations and communications strategies to position the image of my clients effectively, while formulating narratives that showcase their value proposition and unique voice.•Responsible for constructing new business proposals to showcase the untapped value Public Relations can deliver to help a client become top of mind.•Constructing and distributing press releases, fact sheets, media alerts, and announcements for launches & partnerships to promote client offerings.•Overseeing the day-to-day account management and program execution for 4 employees; on-the-ground lead for special events.•Pitching & developing creative story angles, while putting a new spin on a familiar story (nurturing relationships with local, regional, & national markets).•Securing strategic partnerships with CRAIN’s, Dream Hotel, Warby Parker, & J. Lindeberg.•Formalizing celebrity outreach and influencer lists to attend our fundraising gala events.•Providing crisis communications counsel for restaurant Philippe Chow, who was wrongfully depicted in the NY Post for being associated with a minor stakeholder who filed for Chapter 11; addressed issues with the writer to correct the article and draft a new story on global expansion.•Executing an emoji app campaign for Odell Beckham Jr., New York Giants, Wide Receiver, which was placed in Forbes, VIBE, & FOX Sports.•Securing Charles A. Archer, CEO, The THRIVE Network to present at TEDxOcala; copywriting,proofreading and stylistic vision for his presentation.•Conceptualizing a human interest story for Erik Coleman, NFL Veteran turned Sports Analyst about the trials and tribulations of life after pro football, featured in USA Today & Mashable.•Engineering a pitch for KryoLife as the new arctic & celebrity buzz cryotherapy and hyper-cooling treatment in ELLE Magazine.•Red Carpet Correspondent for Right To Play’s Big Red Ball Gala; interviewing Olympians & athletes from the red carpet.

• Oversaw a communications strategy for 46 small business owners being affected by the Trump Tower barricades; drafting a petition and national press outreach, including securing a 3:40 segment featured on NBC’s TODAY Show, shining a spotlight on these unsung heroes.• Coordinated alignment with local politicians, which included the Public Advocate of NYC, Letitia James & Manhattan Borough President, Gale Brewer, resulting in a call-to-action for Mayor Bill de Blasio to re-open crosstown traffic (56th Street between 5th and 6th avenues).

The New York Chapter of the Public Relations Society of America (PRSA-NY), organized in 1948, is a founding chapter of the PRSA, the world's largest professional organization for public relations practitioners. The Chapter has approximately 700 active members, and provides services to members in business and industry, counseling firms, government, associations, hospitals, schools, professional services firms and nonprofit organizations. We also support PRSSA organizations at local universities. Our Chapter holds more than twenty events a year, with something for everyone. The program includes a monthly networking cocktail party, themed "meet the media" programs, skills workshops, and special events such as industry roundtables and discussions with senior leaders. The annual Big Apple Awards competition celebrates the best work of the tri-state area.

I worked in partnership with: -Frances Manfredi, President, NBCUniversal Television & New Media Distribution, U.S. & Canada-Ashley Kraska, Vice President, NBCUniversal Television & New Media Distribution, U.S. & Canada

•Spearhead UM’s awards initiative, to formulate a blueprint that will surface/celebrate best-in-class work from around the globe, setting a benchmark for creative/strategic excellence.•Providing counsel on the development of awards submissions to identify/prioritize exemplary campaigns; oversee PR Strategy to seed our content; managing scope; global outreach; galvanize agency engagement;copy-writing support to Producing Branded Content.•Drafting agency announcements in recognition of meaningful awards/programs on behalf of CEO/President/CMO,•Customize a global awards online platform that collects/streamlines/evaluates a pipeline of submissions in real-time.•Agency-liaison that communicates awards information on all industry related programs/events across the network.• Curator/brand ambassador for New Biz team, showcasing areas of expertise on how to leverage/deploy our strongest campaigns for RFP’s.• Responsible for producing man-on-the-street content for a Wells Fargo pitch, featuring testimonials by millennials’; sharing insight regarding their aspirations.• Project managing/ideating for the Brown Forman pitch alongside UM Studios team to deliver a content integration w/ comedians vying to be on SNL/Jimmy Fallon.• Conducting interviews with retailers for the NYSL pitch about the drawing process.• Brainstorming w/ Account Leads from USPS/SONY to devise a content integration that would leverage the Priority Mail campaign and “The Amazing Spider-Man 2.”• Executive Producing “BMW’s Driving on Ice” submission;shortlisted at Cannes for Branded Content and at NA Effie's for Olympics Marketing; won a Merit award at One Show; highlighting their sponsorship w/ the U.S. Bobsled team.• Conceptualize Chrysler’s “Recalibrating through Search” entry;won a bronze at IAB Mixx;shortlisted at MediaPost OMMA.• Unearth career achievements for Executives to be recognized in ADWeek’s Agency Media All-Stars;authoring Ad Age/Crain’s 40 Under 40/Agency of the Year submissions.

•Responsible for moderating, and integrating social media outreach through Facebook, Twitter, Myspace, LinkedIn and online forums to increase online traffic, engagement and talent participation.•Monitoring and measuring the impact of launched social media campaigns to analyze, review and report on the effectiveness in an effort to maximize our results.•Building relationships through community outreach and cold calling external parties to effectively connect with our target audience.•Casting and producing storyboards of prospective talent that is later pitched to television Executives for developmental purposes.•Updating status reports on behalf of the department to ensure our goals of bookings and logistics are met within a timely manner.•Safeguarding and examining all talent documentation and release forms to prevent potential liabilities.•Processing and managing order entry/ purchase orders for various domestic retail accounts.•Pulling weekly inventory reports for Sales Representatives.•Analyzing high end competitors within the fashion marketplace based on categories and pricing.Clients Include: MTV Networks, FUSE, J. Lindeberg/ 24 Seven Inc. & Animal PlanetMTV Networks- Ask Obama, Catfish Reunion, Data Date, The Substitute, Nikki Sara PilotTrue Entertainment/ Animal Planet- Too CuteFUSE- 'Hoppus on Music'J. Lindeberg w/ 24 Seven Inc.- OperationsDIY- 'Building Inspectors'

•Training volunteers on best practices of how to connect with voters in battleground states through phone banking, which include addressing their concerns on core issues, sharing personal stories with the undecided, emphatic listening, and motivating supporters to get more involved by joining as a Grassroots Volunteer.•Lead Trainer for our Auto Dialer system during the Get Out the Vote Initiative (GOTV), which expedited our process, tracked our results and enforced us to operate more efficiently through advanced technology.•Executing fundraising efforts via online in addition to recruitment for our Victory Counsel team, which provided judicial action against culprits that misinformed voters regarding registration eligibility in Florida. •Recruiting volunteers to participate in forthcoming campaign events including bus trips to Ohio and Pennsylvania.•Leading and training volunteers in canvass trips to Pennsylvania to inform the community regarding the new voter ID restriction law, in addition to ensuring they are not only registered, but are committed to vote for President Obama.•Inputting data in our Vote Builder system which tracks our overall efforts, therefore, to better understand how we fare in specific areas for support.•Researching nearest polling locations & Board of Elections offices nationwide for voters in addition to encouraging Obama supporters to vote early to align strategic support on behalf of Headquarters.(Stayed on after the campaign to help out with the fiscal cliff)

•Successfully completed full cycle recruitment for key positions including: ‘Outlet Buyer, Retail Sales Analyst, Digital Communications Specialist and Junior Retail Systems Analyst’ (publishing job postings, writing job descriptions, sourcing, screening, scheduling, interviewing, conducting reference checks, sending regret letters to on-boarding).•Managed and oversaw fall 2011 & spring 2012 internship program for the East & West Coast, which increased the roster by 25%.•Facilitated new hire orientation, mid-semester and concluding events to help interns become acclimated within the corporate culture, while cultivating their developmental growth based on the benefits of networking, resume writing, and personal branding.•Maintained applicant tracking spreadsheet for the department to help recruit qualified candidates in addition to securing a cultural fit for the brand.•Processed new hires in HRB platform (HRMS tool), managing a wide range of employee data and administration functions.•Audited PTO records for retail stores via electronic payroll system (HRB) & HR files to ensure consistency with company policies.•Collaborated with HR Manager on the completion of an EEOC audit for both corporate and retail stores to ensure compliance with government regulations.•Designed cultural initiatives that drew upon the inspiration and Sicilian roots of company founders to improve morale and reinforce core values. •Developed industry relationships with universities, and technical schools, to sustain our talent pool and external referrals.•Interfaced and built relationships with Hiring Managers to assess key competencies, while evaluating candidate feedback.•Assisted the Benefits and Payroll Manager with compiling salary reviews to benchmark against industry standards; record keeping and electronic file maintenance; HRIS, performance management; updated all personnel changes appropriately and timely with payroll.

•Supported Founder of Elektra/Cordless Recordings Executive Jac Holzman in addition to Senior Director, Director and Office Manager of WMG, while servicing over 500 + Executives and employees in multiple locations across the country.•Implemented, projected and analyzed company-wide strategic cost savings initiatives in partnership with Management and Finance to reduce extraneous perquisites by 50%.•Submitted, tracked and budgeted capital expenditure requests on behalf of CFO/Finance, to monitor excessive corporate spending.•Oversaw monthly headcount & expense reports across functional teams in Santa Monica, Nashville, Atlanta, Minn., Miami & NY offices.•Updated floor plans, and processed daily invoices via charge back coding to track overall expenses per business unit.•Liaison with HR for on-boarding process, departures, and internal move alerts.•Constructed interoffice communications to inform employees regarding policies & procedures, vendor, holiday perks, weather & building related matters.•Spearheaded implementation of philanthropic efforts/ social corporate leadership initiatives alongside Corp. Comm. and HR including Green campaign and Employee Merchandising Drive, to improve corporate governance and raise money for non-profit organizations.•Managed Employee Merchandising Program (internal perks), processed orders with Accounts Receivable to maximize internal cash flow and intermediary between Production department and employee. •Selected and integrated new vendors in payroll system through bench-marked proposals (RFP’s) to attain value added services across our domestic operations in addition to follow-up with vendors regarding status of payment to minimize credit liability.•Gatekeeper regarding all domestic office related requests including managing logistics for Boardroom and company-wide events

•Reviewed resumes and screened potential candidates for various open positions, including recruitment process for Management Trainees & Executive Assistant positions for Label Chairman Clive Davis and COO Charles Goldstuck.•Managed and posted employment opportunities for all levels including top MBA programs and developed strong affiliations with career services at universities to enhance talent pool.•Maintained and updated applicant internal tracking database for department, prepared, offer, regret and acknowledgement letters for candidates and constructed performance assessment reports to address business gaps.•Spearheaded internship program with HR Generalist for spring and summer semester from orientation through final evaluation (screening, interviewing, posting, organizing internship events & mentor for students).•Interfaced with hiring managers to identify key competencies, coordinated interview schedules, ensured smooth transition of the on-boarding process, gatekeeper for incoming traffic and HR related issues.•Supported SVP, Director and HR Generalist of RCA Music Group, while providing compliance to over 500 employees.•Performed background checks on potential candidates and researched continuing education classes and Digital Marketing programs to enhance competencies of Sony Music Employees. •Maintained all employee documentation including new hire paperwork, I-9 verification forms, termination letters, and organized calendar administration, travel, expenses and invoices on behalf of the HR department.•Assisted the Office Manager with the day-to-day operations and HR liaison for all guests and visitors.

•Executed media relations and communication strategies comprised of features, interviews, concert previews and record reviews to maximize artist’s coverage within all platforms including television, digital, radio, print & industry related events.•Prepared, disseminated & administered all media related materials & inquiries including press releases, press kits & pitches to media outlets to maximize our overall brand presence. •Interfaced with Artist’s Management and Label Representatives regarding media plan & reports.•Built and cultivated effective working relationships and robust contacts with relevant national and regional media to increase client’s brand awareness, while managing/updating our contact database via Filemaker Pro.•Oversee media monitoring and follow-up regarding our daily press clipping reports.•Audited keyword online marketing tactics to assess the online presence and public awareness of my clients.

• Managed development, design, and execution of events throughout all stages of planning: conduct venue and premium research, arrange site visits, submit creative briefs, & assist with preparation for weekly meetings with partners, on-site branding elements, sponsor activations and post-event recaps.• Produced and cast digitally interactive content (webcams), and in-studio/live stunt-event advertising and activations with celebrities and fans (VMA’s, Movie Awards, Beach House, Grammy’s, Hills Finale/Reunion, 24 Hour Human Giant Marathon Takeover and P. Diddy’s Making the Band).• Built a pipeline and call-to-action of user generated content, empowering fans to share their voice and daily happenings on camera.• Interviewed, and prepped students from Georgetown University to discuss their concerns on the 2012 Presidential election with President Obama. • Oversaw the planning of event-based promotions from project management and on-site logistics for celebrity shoot during TRL at Your School Week featuring: Paul Wall, Mario, Three Six Mafia and Boys Like Girls.