Michael Scher Email & Phone Number

Los Angeles, CA, US

Beverly Hills, CA, US

Where Entertainment + Communication align.

New York, NY, US

I helped spearhead the launch of Prime Video's Thursday Night Football alongside Amazon, which includes booking a satellite media tour (SMT) for their broadcast talent.JONESWORKS is an award-winning, full-service communications, marketing & management agency representing an elite roster of talent lifestyle and consumer brands. We develop strategies that.

New York, NY, US

• Oversee the development & implementation of results-driven publicity campaigns, pre-launch, launch and beyond; using traditional and out of the box tactics that build buzz and creates cultural moments for streaming.
• Campaign the narrative, messaging and positioning behind Hillman Grad Records, founded by Emmy award-winning writer Lena Waithe; secured a feature in Billboard timed to Black Music Month on their one-year anniversary.
• Establish and convey Creator+ as a next-generation studio & distribution platform that is diversifying the entertainment experience - financing, producing, & distributing feature-length films from today’s top creators.
• Manage event logistics, invites, red carpet and press for TIME’s Women of the Year, Spotify’s GRAMMYs Best New Artist event, VIP reception for Spotify’s THR cover; National Geographic’s Earth Day Eve Celebration and.
• Position world-class creatives/executives as industry innovators & disruptors that shift the status quo in Hollywood.

New York, NY, US

Established in 1991, DKC is one of the top 10 independent firms in the United States by fee revenue. Based in New York City with offices in Los Angeles, San Francisco, Chicago, Washington, DC and Miami, DKC is a full service public relations, marketing and government affairs company, providing all communications services including strategic counsel and.

Los Angeles, CA, US

We are a global summit and community that unites tomorrow’s leaders with CEOs, CMOs & cultural icons to create the world of tomorrow. Our 2-day flagship summit is designed to connect, educate, and inspire you in both your personal and professional lives.

Los Angeles, CA, US

Spearheading PR for their pre- Oscars reception - "An evening honoring Women and Inclusion."With the Oscars race underway, TheWrap, the leading digital-first news organization covering the business of entertainment and media, and WanderLuxxe, a membership-based luxury experience brand, hosted an intimate reception with this year’s Academy Award nominees.

Los Angeles, CA, US

*Company layoffs in mid-January (PMK merged with Rogers and Cowan). My role was an Account Supervisor, where I was a hybrid between entertainment, Film + TV and brands.Hands-on strategic communications advisor and Publicist for studios, films, media companies, C-Suite Executives and lifestyle brands; skilled in developing a steady cadence of impactful.

• Implementing tactical media relations and communications strategies to position the image of my clients effectively, while formulating narratives that showcase their value proposition and unique voice.
• Responsible for constructing new business proposals to showcase the untapped value Public Relations can deliver to help a client become top of mind.
• Constructing and distributing press releases, fact sheets, media alerts, and announcements for launches & partnerships to promote client offerings.
• Overseeing the day-to-day account management and program execution for 4 employees; on-the-ground lead for special events.
• Pitching & developing creative story angles, while putting a new spin on a familiar story (nurturing relationships with local, regional, & national markets).
• Securing strategic partnerships with CRAIN’s, Dream Hotel, Warby Parker, & J. Lindeberg.

• Oversaw a communications strategy for 46 small business owners being affected by the Trump Tower barricades; drafting a petition and national press outreach, including securing a 3:40 segment featured on NBC’s TODAY.
• Coordinated alignment with local politicians, which included the Public Advocate of NYC, Letitia James & Manhattan Borough President, Gale Brewer, resulting in a call-to-action for Mayor Bill de Blasio to re-open.

New York, NY, US

The New York Chapter of the Public Relations Society of America (PRSA-NY), organized in 1948, is a founding chapter of the PRSA, the world's largest professional organization for public relations practitioners. The Chapter has approximately 700 active members, and provides services to members in business and industry, counseling firms, government.

New York City, NY, US

I worked in partnership with: -Frances Manfredi, President, NBCUniversal Television & New Media Distribution, U.S. & Canada-Ashley Kraska, Vice President, NBCUniversal Television & New Media Distribution, U.S. & Canada

New York, NY, US

• Spearhead UM’s awards initiative, to formulate a blueprint that will surface/celebrate best-in-class work from around the globe, setting a benchmark for creative/strategic excellence.
• Providing counsel on the development of awards submissions to identify/prioritize exemplary campaigns; oversee PR Strategy to seed our content; managing scope; global outreach; galvanize agency engagement;copy-writing.
• Drafting agency announcements in recognition of meaningful awards/programs on behalf of CEO/President/CMO,
• Customize a global awards online platform that collects/streamlines/evaluates a pipeline of submissions in real-time.
• Agency-liaison that communicates awards information on all industry related programs/events across the network.
• Curator/brand ambassador for New Biz team, showcasing areas of expertise on how to leverage/deploy our strongest campaigns for RFP’s.

• Responsible for moderating, and integrating social media outreach through Facebook, Twitter, Myspace, LinkedIn and online forums to increase online traffic, engagement and talent participation.
• Monitoring and measuring the impact of launched social media campaigns to analyze, review and report on the effectiveness in an effort to maximize our results.
• Building relationships through community outreach and cold calling external parties to effectively connect with our target audience.
• Casting and producing storyboards of prospective talent that is later pitched to television Executives for developmental purposes.
• Updating status reports on behalf of the department to ensure our goals of bookings and logistics are met within a timely manner.
• Safeguarding and examining all talent documentation and release forms to prevent potential liabilities.

Chicago, Illinois, US

• Training volunteers on best practices of how to connect with voters in battleground states through phone banking, which include addressing their concerns on core issues, sharing personal stories with the undecided.
• Lead Trainer for our Auto Dialer system during the Get Out the Vote Initiative (GOTV), which expedited our process, tracked our results and enforced us to operate more efficiently through advanced technology.
• Executing fundraising efforts via online in addition to recruitment for our Victory Counsel team, which provided judicial action against culprits that misinformed voters regarding registration eligibility in Florida.
• Recruiting volunteers to participate in forthcoming campaign events including bus trips to Ohio and Pennsylvania.
• Leading and training volunteers in canvass trips to Pennsylvania to inform the community regarding the new voter ID restriction law, in addition to ensuring they are not only registered, but are committed to vote for.
• Inputting data in our Vote Builder system which tracks our overall efforts, therefore, to better understand how we fare in specific areas for support.

Milan, IT

• Successfully completed full cycle recruitment for key positions including: ‘Outlet Buyer, Retail Sales Analyst, Digital Communications Specialist and Junior Retail Systems Analyst’ (publishing job postings, writing job.
• Managed and oversaw fall 2011 & spring 2012 internship program for the East & West Coast, which increased the roster by 25%.
• Facilitated new hire orientation, mid-semester and concluding events to help interns become acclimated within the corporate culture, while cultivating their developmental growth based on the benefits of networking.
• Maintained applicant tracking spreadsheet for the department to help recruit qualified candidates in addition to securing a cultural fit for the brand.
• Processed new hires in HRB platform (HRMS tool), managing a wide range of employee data and administration functions.
• Audited PTO records for retail stores via electronic payroll system (HRB) & HR files to ensure consistency with company policies.

New York, New York, US

• Supported Founder of Elektra/Cordless Recordings Executive Jac Holzman in addition to Senior Director, Director and Office Manager of WMG, while servicing over 500 + Executives and employees in multiple locations.
• Implemented, projected and analyzed company-wide strategic cost savings initiatives in partnership with Management and Finance to reduce extraneous perquisites by 50%.
• Submitted, tracked and budgeted capital expenditure requests on behalf of CFO/Finance, to monitor excessive corporate spending.
• Oversaw monthly headcount & expense reports across functional teams in Santa Monica, Nashville, Atlanta, Minn., Miami & NY offices.
• Updated floor plans, and processed daily invoices via charge back coding to track overall expenses per business unit.
• Liaison with HR for on-boarding process, departures, and internal move alerts.

New York, NY, US

• Reviewed resumes and screened potential candidates for various open positions, including recruitment process for Management Trainees & Executive Assistant positions for Label Chairman Clive Davis and COO Charles.
• Managed and posted employment opportunities for all levels including top MBA programs and developed strong affiliations with career services at universities to enhance talent pool.
• Maintained and updated applicant internal tracking database for department, prepared, offer, regret and acknowledgement letters for candidates and constructed performance assessment reports to address business gaps.
• Spearheaded internship program with HR Generalist for spring and summer semester from orientation through final evaluation (screening, interviewing, posting, organizing internship events & mentor for students).
• Interfaced with hiring managers to identify key competencies, coordinated interview schedules, ensured smooth transition of the on-boarding process, gatekeeper for incoming traffic and HR related issues.
• Supported SVP, Director and HR Generalist of RCA Music Group, while providing compliance to over 500 employees.

• Executed media relations and communication strategies comprised of features, interviews, concert previews and record reviews to maximize artist’s coverage within all platforms including television, digital, radio.
• Prepared, disseminated & administered all media related materials & inquiries including press releases, press kits & pitches to media outlets to maximize our overall brand presence.
• Interfaced with Artist’s Management and Label Representatives regarding media plan & reports.
• Built and cultivated effective working relationships and robust contacts with relevant national and regional media to increase client’s brand awareness, while managing/updating our contact database via Filemaker Pro.
• Oversee media monitoring and follow-up regarding our daily press clipping reports.
• Audited keyword online marketing tactics to assess the online presence and public awareness of my clients.

New York, NY, US

• Managed development, design, and execution of events throughout all stages of planning: conduct venue and premium research, arrange site visits, submit creative briefs, & assist with preparation for weekly meetings.
• Produced and cast digitally interactive content (webcams), and in-studio/live stunt-event advertising and activations with celebrities and fans (VMA’s, Movie Awards, Beach House, Grammy’s, Hills Finale/Reunion, 24 Hour.
• Built a pipeline and call-to-action of user generated content, empowering fans to share their voice and daily happenings on camera.
• Interviewed, and prepped students from Georgetown University to discuss their concerns on the 2012 Presidential election with President Obama.
• Oversaw the planning of event-based promotions from project management and on-site logistics for celebrity shoot during TRL at Your School Week featuring: Paul Wall, Mario, Three Six Mafia and Boys Like Girls.

Santa Monica, California, US

New York, NY, US

New York, NY, US

Marketing Certificate, Marketing

Masters, Human Resources- Human Leadership & Capital Management

Bachelors, Communications