Michael Scott

Michael Scott Email and Phone Number

OTT/Connected TV/VOD: Revenue, Business Development and Partnerships Leader @ Samsung Ads
Michael Scott's Location
New York City Metropolitan Area, United States, United States
Michael Scott's Contact Details
About Michael Scott

Michael Scott is a skilled senior executive who works with emerging companies and cultures in advertising, marketing and media to rapidly grow their business through launching new businesses, developing new accounts and growing existing business.Michael is a professional manager with a proven track-record of exceptional business development, sales and leadership skills as demonstrated in the television, marketing services, marketing data and sports marketing industries. Capabilities include business leadership, business development, sales management and product development for companies using media, marketing data, and technology to drive their business forward. He has significant senior-level relationships at global marketers in the Americas, Europe and APAC, including: PepsiCo, Kimberly-Clark, Wrigley, Gillette, Unilever, P&G, Johnson&Johnson, Verizon, Nestle, McDonald's, Clorox, Apple, Callaway Golf, SC Johnson, Avon, GSK, ExxonMobil, BP and partner ad agencies.He is also experienced at driving change in both large corporate environments,and emerging and start-up cultures.Specialties: • Over-the-Top (OTT) TV, Connected TV• Business development and growth strategies.• Marketing communications and management for B2B and B2C mid-market companies.• Long and complex sales cycles.• Strategic alliances and business development• Relationship selling to senior marketing function.• Change agent for emerging and mid-sized organizations.• Operating marketing communications agencies.• Sports and entertainment marketing: Olympics, professional golf, college athletics.• Content marketing.

Michael Scott's Current Company Details
Samsung Ads

Samsung Ads

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OTT/Connected TV/VOD: Revenue, Business Development and Partnerships Leader
Michael Scott Work Experience Details
  • Samsung Ads
    Vice President, Head Of Ad Sales, Revenue And Operations - North America
    Samsung Ads Aug 2023 - Present
    New York, New York, Us
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  • Samsung Ads
    Vice President Of Sales - Brand, North America
    Samsung Ads Mar 2022 - Aug 2023
    New York, New York, Us
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  • Samsung Ads
    Head Of Sales, Brand - North America
    Samsung Ads May 2019 - Mar 2022
    New York, New York, Us
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  • Samsung Ads
    Head Of Sales, East
    Samsung Ads Jun 2017 - May 2019
    New York, New York, Us
    Samsung Ads is proud to be at the forefront of redefining advertising in the Advanced TV landscape. Our mission is to help consumers discover relevant content and brands, while providing advertisers the opportunity to amplify their brand messaging and fully surround the Samsung audience. Powered by deep analytics and industry-leading technology, Samsung Ads is an intuitive audience platform, delivering meaningful experiences to reach the right audience across Smart TVs, mobile and desktop. With the largest proprietary dataset powered by Automatic Content Recognition (ACR), combined with third-party data from trusted partners, we offer advertisers real-time TV viewing insights from over 24 MM in the US and a reach of 200M+ devices globally.
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  • Iab
    Board Member Iab Video Center
    Iab Feb 2020 - Present
    New York, New York, Us
    Active Board Member of The IAB Digital Video Center of Excellence, a dedicated unit within IAB, is devoted to the advancement of the digital video medium in the global advertising marketplace
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  • Tru Optik
    Chief Revenue Officer
    Tru Optik May 2016 - Jun 2017
    Chicago, Illinois, Us
    Tru Optik [ACQUIRED 11/2020] is a digital media intelligence company providing audience insight and advertising solutions that empower brand marketers and media companies to fully monetize audience and consumer demand. Armed with the largest census-level measurement of global over-the-top media consumption, Tru Optik’s proprietary data, advanced technology, and unmatched focus make us the preferred partner of many of the world’s largest media companies, brands, and agencies as they navigate the millennial led shift to OTT.As Chief Revenue Officer, I manage all revenue, business development and strategic partnerships with advertisers, agencies, data companies and ad tech partners leveraging Tru Optik's proprietary data set to access OTT audiences.
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  • Gamut. Smart Media From Cox.
    Senior Vice President, Strategic Partnerships
    Gamut. Smart Media From Cox. Aug 2013 - Jan 2016
    New York, Ny, Us
    Gamut (a wholly owned subsidiary of Cox Media Group) was formed to offer publishers and advertisers a full spectrum of support and comprehensive media solutions from programmatic to direct. Gamut is a top 10 comScore exchange and provides advertisers and publishers with open exchange, private marketplace and direct executions.In the role of SVP Strategic Partnerships, I manage all revenue, both indirect (DSPs and Agency Trading Desks) and direct (major and mid-tier ad agencies). This includes overseeing and directing DSP relationships with Appnexus, Pubmatic, Casale/Index, Rubicon, Bidswitch, Criteo, Dstillery, and others and ATD with Affiperf, Amnet, Google/DBM, IgnitionOne, and others. Direct revenue is a sales organization of over 50 people selling both site-direct I/O and private marketplace products to top agencies and advertisers in key markets. Strong verticals include: QSR, Financial Services, Political, Automotive, Telecom, Travel, Pharma, and Healthcare.I also manage the publisher recruitment and management practice. This team works with top publishers to monetize their inventory both directly and indirectly. The publishers are comprised of top media companies, pure-play digital publishers and mid-tail sites.
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  • Ebiquity Plc
    Managing Director
    Ebiquity Plc Nov 2011 - Aug 2013
    London, England, Gb
    Lead, manage and direct the Ad Intelligence practice in the Americas for Ebiquity, a global media and marketing insight company. Working between our Chicago operations, New York sales and London headquarters, I am responsible for complete P/L on a global basis encompassing sales, client service, business development, finance, operations, product innovation and development, front-end and back-end IT and web development. The Ad Intelligence practice works with over 85 of the top 100 global marketers on monitoring and analyzing competitive creative and spend in television, print, radio, digital display and social platforms.In the first 12 months, I transformed and grew the business by improving the staff's capabilities and culture, shedding unprofitable client relationships, increasing existing contract values and adding the most new business contracts the practice has ever had. The financial results included a 10% increase in top-line revenue and a 29% increase in profit.
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  • Fourth Element [Acquired] | Three
    President | Svp Business Development
    Fourth Element [Acquired] | Three Aug 2009 - Nov 2011
    Launched and built a custom (native) content business that created effective non-traditional-advertising is rooted in our collective experience in consumer media. Using the proven tools and techniques our team of established professionals honed in their many years working for the foremost consumer media brands to help B2B and B2C companies from $20 to $500 million lower their marketing costs while driving more leads, more sales and more customer loyalty from their marketing campaigns.Fourth Element was merged with Three in April of 2011. At Three, an integrated marketing communications agency, I led all growth initiatives for the firm as the head of business development.
  • Macduff [Sold]
    Managing Partner
    Macduff [Sold] 2002 - Jun 2009
    Business owner of MacDUFF, a publishing and marketing company that creates magazines for luxury brands and passion-based marketers. Our corporate magazines are used to drive consumer and trade initiatives and promotions, events, sponsorships and research; resulting in closer customer connections and increased top-line revenue.
  • Nbcuniversal Media, Llc
    Director Of Olympics And Sports Marketing
    Nbcuniversal Media, Llc Aug 1997 - Aug 2002
    New York City, Ny, Us
    Managed advertising and marketing sales for Olympic and Sports properties for NBC Television Stations. Managed sales force of 250. Worked with several top marketers and Olympic sponsors. Based in New York and Atlanta.
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  • Proserv, Inc
    Director Of Marketing
    Proserv, Inc Jan 1994 - Aug 1997
    Sponsorship sales of sports properties and athletes for the world's #2 sports and entertainment marketing firm. ProServ was acquired and now is part of LiveNation.
  • Nbc4 - Washington Dc
    Account Manager
    Nbc4 - Washington Dc Apr 1991 - Jan 1994
    Ad sales for NBC owned station in Washington DC market.
  • Wral-Tv - Raleigh, Nc
    Account Executive
    Wral-Tv - Raleigh, Nc May 1990 - Apr 1991
    Ad sales for number one CBS affilate in Raleigh-Durham, NC.

Michael Scott Skills

Integrated Marketing Advertising Marketing Communications Digital Strategy Marketing Strategy New Business Development Digital Media Social Media Marketing Marketing Start Ups Business Development Advertising Sales B2b Sales Management Product Development Interactive Marketing Creative Direction Public Relations Sponsorship Marketing Research Change Management Leadership Development Team Leadership Relationship Building Programmatic Media Buying Business Growth Sales Growth

Michael Scott Education Details

  • University Of Florida
    University Of Florida
    Advertising

Frequently Asked Questions about Michael Scott

What company does Michael Scott work for?

Michael Scott works for Samsung Ads

What is Michael Scott's role at the current company?

Michael Scott's current role is OTT/Connected TV/VOD: Revenue, Business Development and Partnerships Leader.

What is Michael Scott's email address?

Michael Scott's email address is lo****@****hoo.com

What is Michael Scott's direct phone number?

Michael Scott's direct phone number is +163166*****

What schools did Michael Scott attend?

Michael Scott attended University Of Florida.

What skills is Michael Scott known for?

Michael Scott has skills like Integrated Marketing, Advertising, Marketing Communications, Digital Strategy, Marketing Strategy, New Business Development, Digital Media, Social Media Marketing, Marketing, Start Ups, Business Development, Advertising Sales.

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