Silber, who serves as CEO of Great American Deals, founded the company with renowned TV host, investor and friend Pat Sajak. Great American Deals is the next chapter in the highly successful career of a man who brought bobblehead dolls into widespread pop culture fame – and who is no stranger to cultivating and growing a business vision with perfect execution, and to strong fiscal success. The unifying theme of Silber’s professional life has been his uncanny ability to identify an unmet opportunity and, with persuasive entrepreneurial skill, deliver the transformative goods. And his laser focus on making Great American Deals – and its hyper-local focus – the definitive solution to resolving the pitfalls poised by earlier national players in the daily deal space is no exception to this rule. When Silber first caught wind of the nascent daily deal industry, he immediately recognized the appeal of online discount offers delivered by daily e-mail to subscribers. He and close friend Sajak kept an eye on the national players that were dominating the sector and identified a serious flaw in the existing platforms, which they believed could be improved upon – by adopting a hyper-local focus that enables a given geographic retail territory to be covered more efficiently and cost effectively by local “resident expert” business operators with their feet on the ground. Together, they invested in a pilot model in the Conejo Valley of Southern California, and its remarkable success proved the validity of Silber and Sajak’s belief in the neighborhood-centric approach. Thus was born the Great American Deals brand. The partners then added yet another innovation to their daily deal business – the element of franchising, a structure that benefits from the commitment of local owner-investors who best know the particular nature of their community, strengthened by the national presence, strategic leadership and operational support of a corporate organization.