Michael Smeaton Email & Phone Number

New York, New York, Us

Paris, France, Fr

• Strategizing and implementing multichannel marketing campaigns to drive engagement throughout the funnel and create an impact on the sales pipeline.• Aligning key messaging with a series of thought leadership content to communicate value to various audiences.

Hoboken, Nj, Us

• Collaborating with internal and external stakeholders to bring campaigns to launch.• Identifying key result metrics and applying observations to future activities.• Designing copy and multimedia assets for use across platforms.

Hoboken, Nj, Us

• Developed diverse marketing plans to support a portfolio of partner societies.• Tracked marketing activities in Salesforce to support client retention.• Composed conference booth design and communicated brand messaging on-site.

Malvern, Pa, Us

• Designed and executed multichannel marketing campaigns to drive attendee revenue for a portfolio of live CME conferences.• Managed budgets for eight live events.• Composed creative marketing copy for print materials,web pages, emails, and social media posts.• Tracked key performance metrics for all campaigns and communicated results to upper management.

Malvern, Pa, Us

• Engaged in phone and e-mail outreach programs for medical education conferences.• Recorded progress and identified client trends from data.• Proposed strategic changes during weekly meetings with senior management.

• Conveyed brand messaging through in-person promotional campaigns.• Adapted marketing messaging and techniques to best serve varying demographics.Brands Represented:T-MobileVerizonAT&TMove For Hunger

Beverly Hills, California, Us

• Generated sales leads through client-facing promotional efforts.• Utilized social media platforms (Facebook, Twitter) to increase event awareness and promotional impressions.