Michael Smith Email & Phone Number

Vancouver, Bc, Ca

Vancouver, British Columbia, Canada

As a Senior Project Manager, I worked closely with Hasbro to onboard their brand, Magic: The Gathering, to the agency. On this account, we created award-winning digital and influencer marketing campaigns. The success of this work led to working with Jasco Games where we created video campaigns for their upcoming product launches. I also managed the T-Mobile account where the team pushed the creative on campaigns for MLB, NHL, Live Nation and SEC.Highlights:- Concepted and managed campaigns for Magic: The Gathering that was recognized with a shortlist at The One Show, a silver campaign award at The AdForum and a bronze at Strategy Online's Marketing Awards.- Managed unique campaigns that included stop-motion videos and a retro cereal commercial with puppets.

Vancouver, British Columbia, Canada

Managed the timelines, strategy, resourcing and budgets for T-Mobile and Walmart's digital advertising campaigns.Highlights:- Was placed on the Walmart account after a late request from the retailer asking the agency to produce their 2021 U.S. Holiday campaign. The campaign included creative and the production of assets for Thanksgiving and Christmas across multiple platforms. - Oversaw a 2.5 million dollar account, including budgeting and managing over 15 team members.- Hired, onboarded and managed four direct reports. Duties include:- Project management- Leading a team- Resourcing- Hiring- Forecasting and budget tracking- Account managementTech stack includes:- Jira- Float- Smart Sheets- Google Suite- Adobe Photoshop - Sprinklr- Microsoft Office suite- Zoom Meetings- Microsoft Teams

Toronto, Ontario, Canada

Content Talks is a passion project that started after finding a lack of opportunity to network with content marketers in Toronto. Highlights:- Marketed nine successful events attended by 557 professionals with five events selling out.- Built marketing channels from scratch that now have over 1,500 niche followers.- Produced 19 episodes of The Marketing Talks podcast.- Increased my marketing IQ by interviewing leaders in the field that included Uberflip's CMO Randy Frisch, the World Food Programme's Communications & Marketing Lead Kenneth Tong, murmuration's co-founder Anne McNeil, Intrepid Travel's VP of Global PR & Communications Mikey Sadowski and Ogilvy's Senior Director Adam Ferraro.As the founder, duties include:- Copywriting- Promotion- Logistics- Partnerships & Sponsorships- Volunteer management- Sourcing speakers and guests- Panel hostingTech Stack Includes:- MailChimp- Canva- Eventbrite- Anchor- Survey Monkey- Wix- Adobe Premiere- FreshBooks Accounting- Facebook Ads Manager- Facebook Groups- LinkedIn- Twitter- Instagram- YouTube- Headliner App- Google Docs

Toronto, Canada Area

Hired to manage the firm’s digital marketing channels ahead of a year-long project to completely rebuild the company’s website and brand.Highlights:- A key team member in the rebrand and relaunch of Smart & Biggar’s website. The success of the project was recognized at the Legal Marketing Association’s 2019 Gala where the marketing team received three awards for the relaunch. - Managed the website’s content migration of over 3,000 articles to a new CMS. During the end-of-year review, management remarked how impressed that the day-to-day deliverables were still met.- Migrated the company to Hubspot Marketing Cloud which included meeting, researching and testing several vendors before presenting my findings to the director. Once signed-off, I was tasked with moving the database and email marketing assets to the platform. - Developed a strategy of optimizing archived content for SEO. This led to an immediate lift in rankings including position one and featured snippets on Google. - Managed the email automation and social media for over 30 live and digital events. - Redesigned the social media templates to align with the company's branding. Duties include:- Website management- Content management- Search engine optimization- Analytics- Social media- Email marketing- Graphic design- Webinar productionTech stack includes:- Hubspot Marketing Cloud- Google Analytics- Google Search Console- Google Data Studio- Google Ads / Google Keyword Finder- Sitefitinity (CMS)- Vuture (Email marketing)- Ahrefs- SiteImprove- Canva- Adobe Photoshop - Adobe Dreamweaver- Adobe Indesign- LinkedIn Page Manager- Twitter Page Manager- Microsoft Office suite- Survey Monkey- Zoom Webinars- ON24 Webinars

Toronto, Ontario, Canada

Collaborated with clients to create campaigns across the website, email, contests, print, video and social. Duties included website management, email, social media, video, digital advertising, video and graphic design.Highlights:- Conceptualized and produced a video series that provided a successful new revenue stream.- Managed the redesign and rebuild of Travelweek.ca leading to a 266% increase in monthly page views.- Implemented a social media growth strategy that boosted social media followers by over 200%.- The website and email newsletter were voted number one in the Canadian Travel Agent Survey.Duties include:- Website management- Content management- Search engine optimization- Analytics- Social media- Email marketing- Graphic design- Video ProductionTech stack includes:- WordPress- Google Analytics- Google Search Console- Google Ads / Google Keyword Finder- Wired Messenger- Critical Impact- Adobe Photoshop - Adobe Premier- Adobe Dreamweaver- Adobe Indesign- LinkedIn Page Manager- Twitter Page Manager- Facebook- Buffer App- Microsoft Office suite

Toronto, Ontario, Canada

Toronto, Canada Area

Toronto, Ontario, Canada

Toronto, Canada Area

Coordinator for set-up, running and takedown of the industry events including the organization of 114 volunteers, catering for over 4,200 delegates.

Toronto, Ontario, Canada

Was contracted to work during the 2012 Toronto, Calgary and Vancouver events. Led sales team during the Canadian leg of events as the Re-Registration Coordinator on the event.

Toronto, Canada Area

Created the digital marketing communications leading up to the film festival. Grew traffic to the website by 601% from the previous year.

Brisbane, Queensland, Australia

Worked on the first event for the company in Australia, marking the company’s first expansion outside of Canada.

Brisbane, Australia

Sunshine Coast, Queensland, Australia

Double Bachelor Of Business Degree, Marketing And Event Management

Activities and Societies: Red Hill Art Gallery Exhibition Team, National Retail Association Fashion Awards Event Team

High School Certificate