The Brandsmith is a certified small business that is a branding, strategy, design, andmarketing agency located in the Inland Empire area of Southern California. With almost twodecades of experience, we guide our clients in forging meaningful relationships with theircustomers.The Brandsmith has extensive experience in helping you craft honest, emotional experiencesthrough strategy, brand development, graphic design, web design, and storytelling. To help ourclients create a compelling and consistent experience for their customers, we provide products andservices that envelope brand development, interactive design, collateral design, and environmentaldesign.

As the owner of a consulting business that’s a fusion of creative, marketing, and technology services I’ve have the privilege to work with a range of clients, from IT firms with more than 4000 employees and $600M in annual revenue to the United States Hispanic Chamber of Commerce Foundation – the charitable arm of the USHCC, one of the most influential Hispanic business organizations in the country – to local start-ups, on a variety of projects. My involvement can range from providing direct services to consultation – but the underlying desire is to help clients achieve their goals.Notable project types include: logo design, brand establishment/identity development, stationary creation, wide-format design & printing, print brokering/media purchasing, web design, user interface / user experience design, web development, content management system implementation, custom content management system design and development, staff development and training, mobile app consultation, marketing plan/strategy development, social media strategy development, and data/business systems analysis for process improvement.

The promotion to my role as project manager for web and identity development came as a result of my ongoing recognition of operational practices, procedures, and systems that I identified that could benefit from process improvement. One of the main undertakings I have identified for the organization has been the development of a web-based platform that integrates multiple systems that were either non-existent – such as a client management/billing system and custom content management system – or contained in separate spreadsheets and databases, across multiple departments in an effort to improve productivity and reduce data redundancy. An additional key responsibility was the creation of a new identity development/branding effort that includes logo design for multiple departments, brand guidebook creation, stationary design and printing, contentmarketing recommendations/strategies, and creation of methods for tracking key metrics.An immensely rewarding aspect of my responsibilities is providing leadership, mentoring, and coaching for an Information Technology team that provides support to 400 employees geographically dispersed throughout San Bernardino County. Part of the day-to-day oversight of operations include ensuring server uptime, monitoring helpdesk requests and response times, and providing guidance on design and wide-format print production to staff members.Key highlights include:- Identification and creation of web-based system to streamline manual processes resulting in operational savings of over $3M over five years.- Acts as a consultant to departments providing recommendations for communication methods/strategies, intellectual property compliance, process improvement methods, identifying key metrics for various projects and technology integration for tracking those metrics.

Initial responsibilities during my time as Network Specialist were highly focused on operational activities from an Information Technology standpoint. On a daily basis I oversaw and coordinated tasks, hardware and software acquisition/installation/configuration, assisted in the design and maintenance of local and wide-area networks, server configuration, and mentored staff in providing excellence in customer support and service.My responsibilities later expanded, due to my areas of expertise in web design and development, to be accountable for the long-term planning, management, and development of multiple web-based projects. Included in the management of these projects was analyzing the need, defining the scope, identifying goals/creating the means of monitoring the goals, and recommending implementation/roll-out strategies to upper management.

During my tenure as instructor, one of my primary responsibilities was providing direct instruction to high school and adult students in graphic design, screen printing, sign production, wide-format printing & vehicle wraps, and web design. During this time I also was instrumental in developing new curriculum for two new, county-wide ROP courses – Graphic Communications and Digital Design. Personal highlights as instructor include: establishment of the program as the first Adobe Certified Associate testing center in a high school setting in California, allowing students to become certified through the program; establishment of a school-based enterprise in which students learned sign-making and wide-format printing trades, supplementing the program budget by as much as $20,000 annually; and multiple students winning national-level design competitions, often resulting in full-tuition scholarships.As site coordinator I was responsible for the direct coordination of instructors at my site and assisted in the management and coordination of ROP teaching staff districtwide. Other duties included assisting in development of district-wide scheduling, and budget development.

Responsible for duties related to product design, promotional materials, product packaging, and sales.