Michael Spreckley Email & Phone Number

Cape Town Area, South Africa

Managing the process of creating localised packaging for specialist skincare products produced under the Bio-Oil brand through the company's propietry Translation & Artwork System for a global distribution network operating in 135 countries. The work intersects with many aspects of the business and involves content database management and identifying process-driven solutions and UX enhancements. Assimilating information from regulatory exceptions to language idiosyncrasies in order to define and refine design principles across all packaging elements. Liaising with print suppliers, barcode database management, configuring of logistics labelling and print-on-the-line instructions and updating packaging instructions for the production facility.

The collection and transforming of customer data into actionable insight, answering key buyer questions, supporting campaign strategy, and promoting customer understanding for enhancement, innovation and service. Key responsibilities of the role included:* Defining target audience and designing consumer profiles for online short courses* Testing models that deepen the understanding of the brand's buyer motivations * Designing customer surveys to tap marketing opportunities and support business decisions* Making recommendations for stronger alignment of product to market

Aiding the launch of a suite of new HarvardX online short courses by leading brand consistency and impact with compelling messages that highlight how the product fulfills buyer needs, managing the development of campaign assets and providing copy or proofing.

Research to inform internal strategic and operational output, investigating advances and disruption in the distance and continuing education markets, analysing customer data and designing and reporting on surveys, dashboards and metrics.

Project managing the design and development of content assets, improving the function's process and resources, providing quality assurance and managing copywriters, academic contractors and client expectations.

Part-time during undergraduate studies for operational and logistical support, including order management, warehouse deliveries, copy-editing and proofreading.

Bachelor Of Arts, English, Politics, Media & Writing

Activities and Societies: Dean's Merit List, Golden Key International Honour Society

Matriculated With Distinction