Acquired by Circana, I am responsible for building our Media practices within CTV, Shopper, DOOH, and DaaS.Our teams deliver the operational intelligence that Marketers require to prove and improve their performance every day.Circana's solutions empower 100s of CPGs and their agencies optimize their performance before, during and after every campaign, and are already integrated into the world's leading ad platforms.As a result, all you have to do is “Ask for Circana… Show more Acquired by Circana, I am responsible for building our Media practices within CTV, Shopper, DOOH, and DaaS.Our teams deliver the operational intelligence that Marketers require to prove and improve their performance every day.Circana's solutions empower 100s of CPGs and their agencies optimize their performance before, during and after every campaign, and are already integrated into the world's leading ad platforms.As a result, all you have to do is “Ask for Circana inside” and these platforms will automatically use our solutions to maximize your investments. Show less

Acquired by IRI. I am responsible for building out IRI's Shopper Marketing practice within Media.Our teams deliver the operational intelligence that marketers need to prove and improve their performance every day.Our Ansa platform helps 100s of CPGs and their agencies optimize their Shopper Marketing performance before, during and after every campaign. Best of all, Ansa is already integrated into 31 leading ad platforms like Valassis, Blis, Aki, Shopkick, Pandora, Ground Truth… Show more Acquired by IRI. I am responsible for building out IRI's Shopper Marketing practice within Media.Our teams deliver the operational intelligence that marketers need to prove and improve their performance every day.Our Ansa platform helps 100s of CPGs and their agencies optimize their Shopper Marketing performance before, during and after every campaign. Best of all, Ansa is already integrated into 31 leading ad platforms like Valassis, Blis, Aki, Shopkick, Pandora, Ground Truth, Meta, Catalina, Conversant, MIQ, Verve and Viant. As a result, all you have to do is “Ask for Ansa inside” and these platforms will automatically use Ansa to maximize your investments in Shopper Marketing. Show less

Acquired by IRI.Responsible for creating, managing and growing Ansa, RSI's digital analytics business. Also responsible for Marketing, Sales Operations, Professional Services & our Customer Success Centers, providing 500 of the world’s leading manufacturers and retailers with the intelligence they need to flawlessly execute their promotions, pricing and supply chain, every day, in over 300,000 stores around the world.

Created “Tap and Save” the world's first digital payments and rewards card offered in partnership with leading banks, media companies and retailers.

Acquired by Technicolor.Built and monetized the largest digital ad network at retail generating over $1 billion in sales over 10 years, resulting in the company's sale for $285 million and delivering a 8:1 return on invested capital. Responsible for Marketing, Research, Product Development and Retail Operations.

Managed multiple businesses with sales ranging from $100 million to $250 million per. year. Responsible for each Brand's P&L, annual plan and performance, marketing, promotions, product, packaging, etc.