Michael Stapleton Email & Phone Number

New York, NY, US

San Francisco, California, US

Upwave (formerly Survata) is a fast-growing marketing analytics company providing machine learning-driven brand marketing measurement technology and intelligence to the world's leading brands, agencies, and publishers.

Topeka, Kansas, US

Topeka, Kansas, US

Topeka, Kansas, US

Policygenius is America's leading online insurance marketplace. Our mission is to help people get insurance right by making it easy for them to understand their insurance options, compare quotes, and buy a policy, all in one place. Policygenius has established headquarters in New York City and Durham, NC and raised over $150 million in venture capital in.

Boston, MA, US

At L.E.K., I worked on a range of projects—from M&A work to growth strategy. I led teams in executing an array of analytical and strategic approaches, depending on the client's circumstances and goals. A sampling of those approaches includes: assess consumer preferences, determine key purchase criteria for different industries, evaluate competitive.

Boston, MA, US

San Francisco, CA, US

• I started Owl to help companies to tackle their most difficult and consequential go-to-market strategy challenges. Sample projects include:
• Developed go-to-market plan for tech company seeking to move up-market; created segmentation matrix that refocused client’s targeting strategy and introduced account-based marketing techniques
• Created multi-channel revenue plan for startup with new sales leadership by analyzing historical data and modeling various scenarios based on client’s growth plans; delivered roadmap for 2x revenue expansion
• Crafted and implemented channel marketing strategy at mid-stage startup attempting to expand distribution approach; leveraged micro-targeting advertising techniques and cut partner acquisition costs by 50%

San Francisco, California, US

• While at Fond, one of the “World’s 50 Most Innovative Companies” according to Fast Company, I was fortunate enough to build and lead a team of savvy marketers. Together, we:
• Scaled up and optimize product marketing, demand generation, and marketing communications programs
• Set up an integrated demand generation strategy that included SEO, digital advertising, webinars, eBook and whitepaper campaigns, and lead nurturing; strategy yielded an 80% revenue contribution from marketing
• Introduced new marketing infrastructure (including new marketing automation system)
• Revised pricing and packaging to better align with target customer personas, increasing average deal size
• Rebranded company from AnyPerk to Fond, repositioning the brand around a broader concept of employee engagement

• As VP of Marketing at Gild, I built and led a growth-focused marketing team that included product marketing, marketing communications, and demand generation. Just a few of our achievements:
• Optimized and expanded demand generation programs as we moved further up-market
• Restructured pricing and packaging to better align with buyer personas and competitive dynamics, significantly raising average deal size
• Established PR program; gained coverage for Gild in The New York Times Sunday Business Section, AllThingsD, Fortune, Forbes, O Magazine, The Atlantic and The Economist, along with broadcast coverage on Bloomberg, NPR.

• Implemented NPS program and managed ongoing quantitative and qualitative feedback programs
• Optimized customer acquisition programs to consistently drive 50% of new monthly bookings at lower acquisition costs than any other channel
• Filed 5 patents to enhance sustainable competitive advantage

• Released flagship recruiting product; expanded customer base by 8x in first year post-launch via integrated marketing strategy
• Set up and managed user communications program, driving the most single-day usage since the initial launch of the product

Herzliya, IL

• Assisted with launch and management of PR program
• Grew email audience by over 50% by launching content marketing and email programs
• Managed social media marketing program that led to the most app downloads in one day in company history

Master'S Of Advanced Management (Mam)

Master Of Business Administration (Mba)

Ba, English

Education record

High School Diploma